At HOLY, we revolutionize soft drinks.

Sounds bold, right? But what does it actually mean? Soft drinks are tasty. Yet, they're not good for your health and our planet. With our powder-based products HOLY Energy® and HOLY Iced Tea®, we finally change that: We combine delicious taste and healthy ingredients - and sell it directly to the consumer through our own online shop. 

Since launching HOLY from our living room in April 2021, we grew to a team of 25+ and sold our products to more than 150.000 customers. And that's only the beginning! Backed by leading investors, we’re shaking up the outdated beverage industry and looking for great people LIKE YOU to join our mission.  🧑‍🚀🚀

HOLY

We are super excited to announce HOLY’s new €10.5m Series A funding round led by Left Lane Capital. Three years ago, we set out to revolutionize the soft drink industry with a simple idea: To create a tasty yet healthy and sustainable alternative to sugary soft drinks. 💥 

Since starting HOLY from our living room in 2020, we have built a loyal community of over 200,000 HOLY Squad members across four countries, with a category-leading 4.7 star rating on Trustpilot. Our team of 25+ colleagues has grown HOLY into a profitable business, selling over 10 million drinks entirely online, and we're just getting started.  🚀 

But HOLY's success is not just ours; it's a collective effort of hundreds of people working together to offer a differentiated product, a community-led brand, and an authentic customer experience. This includes our team, our investors, suppliers, partners, and most importantly the HOLY Squad. Thank you! 🫶

In addition to our existing investors FoodLabs and Simon Capital, we're excited to welcome new investors Left Lane Capital and V3 Ventures, as well as further industry experts and entrepreneurs to our journey. We will use the funds to launch new products, expand into new territories across Europe (including the UK), and move into retail channels. 🛒

TL;DR: We, Frederick, Philipp, and Mathias, are extremely grateful for everyone who has helped us bring our vision for HOLY to life. It has been an incredibly fulfilling journey for us so far, and we cannot wait to write the next chapter - and you can be part of it. 👇 

Check out our careers page, initial press coverage, and a small discount for your first HOLY order in the comments.

HOLY is a company that revolutionizes soft drinks by offering powder-based products that combine delicious taste and healthy ingredients. They sell their products directly to consumers through their own online shop. Since launching in April 2021, HOLY has grown to a team of 25+ and sold their products to more than 150,000 customers. They are backed by leading investors and are shaking up the outdated beverage industry.

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