Weidert Group provides inbound marketing services for complex industries. The company focuses on creating customized marketing strategies, lead generation, website strategy, sales enablement, and HubSpot implementation.

Weidert Group

Machinery Manufacturing

Inbound Marketing for Industrial Manufacturing

Weidert Group | 2,130 followers on LinkedIn. A Wisconsin-based B2B industrial marketing and sales agency helping clients in complex industries grow. | Weidert Group, founded in 1980, is a full-service HubSpot partner agency that helps industrials and the businesses that serve them grow through integrated marketing and sales. The company has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software and the #1 CRM platform for scaling companies, with over 205,000 customers in more than 120 countries.

Content Manager & Growth Solutions Advocate │ B2B Marketing & Sales for Complex Industrial Manufacturers & Their Supply Chain & Service Partners

Vicki Woschnick

⭐ AI-Powered Sales Automation Teacher & Student. Sharing What I Learn to Help Sales Professionals Simplify Their Work. Former Fortune 500 Exec &…

Rick Kranz

I help industrial and technical companies achieve visibility, trust, engagement, and growth in thought leadership and lead generation │ Director of…

Jo Phillip

VP of Sales & Marketing, HubSpot Partner Agency | Helping Industrials with Marketing & Sales Growth Solutions

Nicole Mertes

There's a new face around here! 👀 Say hi to Mike Heidl, our new Creative Director! Fun fact? Mike's first job was helping his dad at his metal production shop. Now, he's helping to lead our video, design, and content teams as they serve similar industries. Welcome to the team, Mike!

Don't you love second chances? We do! 🙌 That's why we're offering another opportunity to take in Greg Linnemanstons ' presentation he gave at Manufacturing First. Join us for "Revitalize Lead Gen: Top Industrial Sales & Marketing Plays to Implement Now" tomorrow at 3:30, either virtually or in person here in Appleton at our beautiful event space. This is for our quarterly HubSpot User Group (HUG), but all are welcome. More info and registration info at the link in the comments. See you Wednesday! If you registered for virtual but want to join in person, feel free!

💭 “You don't have a traffic problem, you have a conversion architecture problem.” For the employee ownership experts at ESOP Partners , this was a reality check. 🚨 Their website was getting THOUSANDS of monthly visitors, yet they were struggling to generate qualified leads. The solution? Rethinking how, when, and why their diverse B2B target personas consume their expert-written content. In our latest episode of #TheChangeOverPodcast , @Eric Strebe joined Frank Isca to share how ESOP Partners transformed a decade’s worth of thought leadership content into a website that works as a lead generation engine to deliver a 900% increase in qualified opportunities. (While you’re at it, get the deets on employee ownership. We’re proudly 100% ESOP-owned, so every Weidert Group client works directly with our owners!) #B2Bmarketing #leadgeneration

🤔 Our brains are still buzzing from all the connections we made at the Manufacturing First Expo & Conference in Green Bay last week. There were tons of parallels between AI, automation, security, and innovation. It's one of our favorite days of the year (and like our own personal episode of How It's Made)! 👏👏👏 Thanks to NEW Manufacturing Alliance , First Business Bank , Insight Publications and A-mazing Events for putting on another great event! 👏👏👏 Did you attend? What was your biggest takeaway? #MFGFIRST #manufacturing #wisconsin

Insights from the 14th Manufacturing First Conference revealed 4 manufacturing industry challenges. Could they change how you do business? https://lnkd.in/gdJXRcKe

Have you adjusted to the time change yet? ⏰ Don't be late RSVPing for the next Appleton #HubSpotUserGroup ! For many B2B marketers and salespeople, an evolving digital landscape and changing customer behaviors have created new challenges and opportunities. Attend in-person or online to catch Greg Linnemanstons ' discussion of the top industrial sales and marketing plays to implement now. Why? Aside from getting to watch Greg do what he loves (work a room like no other)... You’ll learn how to keep your #leadgen strategy and sales processes evolving with the rapid changes. Attend in-person for a post-HUG happy hour with appetizers, drinks, and special surprises! See you there! Not registered? No problem! Sign up now. Go from stagnation to acceleration by incorporating these high-impact plays into your 2025 marketing plan! Register for the HUG now (it’s free so you really have no reason not to): https://hubs.li/Q02X0vZV0 #industrialsales #industrialmarketing #HubSpot #AppletonHUG

"I think we need to always look at the output and take accountability for it as if a human — i.e. the human holding the computer — wrote it. So if I make something — if I create content using #AI — I need to be able to stand behind that content." -Jo Phillip, Director of Creative Strategy at Weidert on The ChangeOver podcast #GenerativeAI #AIcontent #AIethics

🤔 Thinking about a website overhaul? 🤔 Listen to our upcoming episode of The ChangeOver podcast featuring Weidert's own Frank Isca and our debut client guest, Eric Strebe of ESOP Partners . They discuss ESOP Partners' website transformation story — not just in terms of look and feel, but how the retooled user experience drives qualified leads for the sales team in support of the company’s growth goals. #podcast #TheChangeOverPodcast #b2bmarketing #b2bwebdesign

🎃👻 We had a little fun dressing up for Halloween. 🎃👻 Let's just say that some of us put more effort into our costumes than others. LOL #culture #halloween

As marketers, we have a 😍😖 relationship with AI, thinking it might rob us of our creativity. But what if we use it to improve processes and workflows so that it frees us up to do more creative things? Yes, please!!! 🙋 That's just one insight that our own content creator Jo Phillip will share as an expert panelist during the American Marketing Association's (AMA) virtual lunch & learn event held November 7th at noon, representing the Northeast Wisconsin Chapter of the American Marketing Association @amanew, along with co-panelists, @Michael DeNunzio and @Spencer X. Smith. Register today for Navigating the Lanscape of AI! Link in the comments. ⬇️ #ai #marketing #digitalmarketing

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