Wholesome Goods is a collective of brands focused on direct-to-consumer retail.

Wholesome Goods

Notorious Nooch Co. specializes in providing nutritional yeast products, which are self-described as a flavor enhancer and source of B vitamins, including B12.

Notorious Nooch Co.

23andMe Holding Co. operates as a consumer genetics testing company. It operates through two segments, Consumer & Research Services and Therapeutics. The Consumer & Research Services segment provides a suite of genetic reports, including information on customers' genetic ancestral origins, personal genetic health risks, and chances of passing on certain rare carrier conditions to their children, as well as reports on how genetics can impact responses to medications based on genetic testing of a saliva sample through its spit kit. The Therapeutics segment focuses on the drug development; and discovery and development of novel therapies to improve patient lives across various therapeutic areas, including oncology, respiratory, and cardiovascular diseases, as well as offers out-licensing of intellectual property associated with identified drug targets related to drug candidates under clinical development. It has a collaboration agreement with GlaxoSmithKline Intellectual Property (No.3) Limited to leverage genetic insights to validate, develop, and commercialize drugs. The company was founded in 2006 and is headquartered in South San Francisco, California.

Linda Avey

Paul Cusenza

Anne Wojcicki

23andMe Holding Co.

BarkBox is a monthly subscription service providing dog products, services, and experiences, serving over 2 million dogs monthly through BarkBox and Super Chewer subscriptions and retail distribution.

Metric
Company Name	Wholesome Goods	Notorious Nooch Co.	23	BarkBox, Inc.
Symbol			ME
MSH ID	COM:WHOLESOMEGOODS	CO:NOTORIOUSNOOCH	COM:23ANDME	COM:BARKBOX
Market	PRIVATE	PRIVATE	STOCKS	PRIVATE
Sector	Consumer Goods	Consumer Goods	Healthcare	Consumer Services
Industry	Retail	Food & Beverages	Medical - Diagnostics & Research	E-commerce, subscription service
Country	US	GB	US	US
Stage
Employee Count			560	24
Website	wholesomegoods.com	notoriousnooch.co	23andme.com	barkbox.com
LinkedIn			23andme	barkbox-inc.
Founders

Metric
Market Cap			225.52M
Enterprise Value
Monthly Web Traffic			6.55M
Web Traffic Growth			-0.06
Valuation
Raised Capital

Metric
Revenue			219.64M
Revenue (LTM)
Revenue (NTM)
Gross Profit			99.38M
EBITDA			-291.88M
Operating Income			-321.36M
Net Income			-666.70M
EPS			-1.40
Diluted EPS			-1.40
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin			0.45
Operating Profit Margin			-2.17
EBITDA Margin			-1.33
Net Profit Margin			-2.10
Return on Equity			-0.87
Return on Assets			-0.86
Return on Capital Employed			-1.16

COM:WHOLESOMEGOODS

Wholesome Goods

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio			-0.93
P/B Ratio			0.50
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio			13.37
EV Multiple			-3.85

Metric
Days Sales Outstanding			2.03
Days Payables Outstanding			21.21
Days Inventory Outstanding			48.94
Operating Cycle			97.37
Cash Conversion Cycle			62.09
Asset Turnover			0.56

Metric
Operating Cash Flow			-155.53M
Free Cash Flow			-165.19M
Cash Flow to Debt			-1.75
Operating Cash Flow/Sales			-0.65
Free Cash Flow Yield			-0.50

Metric
Cash & Equivalents			217.89M
Accounts Receivable			-1.43M
Inventory			12.46M
Goodwill
Debt to Capitalization			0.34
Debt to Assets			0.10
Current Ratio			2.93
Quick Ratio			1.87

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue			0.49
R&D to Revenue			0.87
SG&A to Revenue			0.53