Anansi provides a platform that unifies regulated shipping insurance, process automation, and data-driven risk and fraud insights to help businesses improve supply chain performance and accountability.

Anansi

Anansi | 1,452 followers on LinkedIn. Shipping Insurance driving accountability within last-mile deliveries to enhance reputation and defend the bottom line. | Failed deliveries cost you more than you realise. Say goodbye to painful claims processes, questionable fraud payments and rogue performance practices and hello to customer satisfaction, improved brand reputation and a healthier bottom line. 

Anansi’s groundbreaking shipping insurance and claims management platform enables businesses to protect their goods while driving accountability in last-mile deliveries, reducing operational costs, enhancing reputation, and defending the bottom line.

CEO & Founder @ Sorven Capital Ltd / Sorven Partners Ltd | Seed Investor, Board Director and Advisor.

Mark Philip-Sorensen

Founding Partner at Pachamama Capital - Secondaries / ex Alibaba & Alipay

Pamela Hsieh

Director at a number of niche MGAs

Richard Hayes

Head Of Insurance

Alexander Cooper-Smith

For too long, identifying underperforming couriers has been a guessing game. But what if you could pinpoint that one courier? That single point of failure? Or even the 20% that create 80% of the problems? Now, with the right insurance framework and the power of automation, you can turn claims into clarity, data into decisions, and issues into actionable solutions. Yes, we said insurance. It’s time to step away from that old belief that insurance is just peace of mind. Instead, we need to understand the power of insurance to protect both the bottom line and as a powerful business tool. One that can produce invaluable data. Data based on accountability. The result? A logistics operation that’s leaner, smarter, and more accountable—down to the very last mile. Understand how we pull the three powerhouses of insurance, automation and data together to unlock insights: https://lnkd.in/dBpu6yGE #insurance #accountability #bottonline #reveneuprotection #retail #3PLs

Are you caught in the cycle of increase? Adding headcount to your customer service teams is not the answer to last-mile challenges. With the growth in e-commerce, it isn’t a viable long-term solution—it’s a costly patch for an inefficient process. The real solution? Automation that scales. When you automate claims management, errors are caught before they snowball, ensuring every claim is accurate and resolved quickly. Automation reduces labour costs, but more importantly, it frees your teams to focus on growth, not grunt work. It’s not just about doing things faster; it’s about doing them better. Automation provides consistency, generates valuable data, and scales seamlessly with demand, giving your business the edge in an increasingly competitive market. Why react to challenges when you can stay ahead of them? Automation isn’t a convenience—it’s your competitive advantage. It's about protecting the bottom line. #AutomationInLogistics #ScalableSolutions #LogisticsInnovation #CompetitiveAdvantage

We also worked out some scary stats on the impact of WISMO calls. The fact is that this is not a problem you can hire your way out of - you can't keep increasing the size of your customer service team to address this and stay efficient. It's going to impact how you grow and your profitability. But what you can do is leverage technology, automation and data. Over a peak season, you could get 30,000+ inquiries related to parcel issues alone. If each inquiry takes an hour to address that's 30,000 hours! That equates to 3,750 eight-hour work days. Let's assume that the peak period lasts for 3 months (approximately 13 weeks), which is common for the retail sector during the holiday season. A full-time staff member typically works 5 days a week. Calculation: Workdays per Full-Time Employee in 3 Months: Weeks in 3 months: 13 weeks Workdays in 3 months (assuming a 5-day workweek): 13 weeks × 5 days/week = 65 days Total hours worked by one full-time employee in 3 months: 65 days × 8 hours/day = 520 hours Number of Employees Required: Total hours required: 3,750 eight-hour workdays × 8 hours/day = 30,000 hours Number of full-time employees needed: 30,000 hours / 520 hours per employee ≈ 57.69 employees Does this sound familiar? Read more about it here: https://lnkd.in/ex74jRcn #automation #efficiency #WISMO #customersuccess #growth #retail #3PLs

Want success in the last-mile shipping? Take a new view on what's possible through the aviation industry’s playbook. They use insurance to drive their business forward, improving efficiency, performance, and long-term growth. Airlines don’t just buy insurance to cover accidents—they integrate it into their operational strategy to manage risks, boost performance, and maximise operational efficiency. Hull insurance and liability coverage help them protect assets, but more importantly, they free up capital, allowing for reinvestment in things like fleet expansion and service improvements. It’s not about waiting for a crisis—it’s about using insurance to reduce uncertainty and fuel business growth. There is a huge opportunity to apply this mindset to last-mile deliveries. Check out our latest blog and discover how Retailers and 3PLs can leverage insurance to deliver Proactive Risk Management Operational Efficiency Strategic Growth At Anansi, we believe in turning insurance from a passive expense into an active growth driver. Our platform combines regulated insurance, data-driven insights, and automation to help businesses use insurance as a strategic tool—not just for risk, but for ongoing efficiency and growth. Book a demo today. #insurance #3pls #retailsuccess #operationalstrategy #growthstrategy #reducerisk

In logistics, insurance is often seen as a safety net. But what if it could be more like how the aviation industry approaches it? Airlines don’t just use insurance to cover accidents—they embed it into their daily operations to manage risks proactively, optimise performance, and ensure operational efficiency. They use hull and liability insurance not just to protect assets, but to free up capital for fleet expansion and service improvements. It’s not about reacting to disasters, it’s about reducing uncertainty to grow their business. So, what if logistics companies did the same? Proactive Risk Management: Just as airlines track fleet performance, logistics businesses can use AI-powered insurance to monitor courier performance, detect fraud, and reduce risks before they escalate. Operational Efficiency: By integrating insurance into the logistics process, companies can focus on scaling operations instead of worrying about the financial fallout from delivery issues or damage. Strategic Growth: Like airlines reinvesting in their fleet, logistics companies can reinvest savings from better-managed risks into tech upgrades or expanding service offerings. At Anansi, we believe in this approach. Our platform combines regulated insurance, data-driven insights, and automation to help businesses transform insurance from a passive expense to an active tool for growth and efficiency. Insurance isn’t just for risk—it’s for opportunity. Book a demo with us today. #Logistics #SupplyChain #BusinessStrategy #InsuranceInnovation #3PL #AI #Growth #OperationalEfficiency #FraudPrevention #retail

If you haven't had the pleasure to meet Megan Bingham-Walker yet, here's a little insight into how great she is!

We know you've been waiting for the final instalment. Wait no longer—it's here! Our own JP O'Hara is diving into a topic he's passionate about: empowerment. What does it take to build a world's first? More than just the imagination or even a passion for innovation, it takes trust and commitment to give teams the space to create. As JP eloquently puts it, "I believe the only way to deliver impactful, customer-centric solutions is by truly empowering our teams—not just by giving them the autonomy and tools to make decisions but by creating a culture of ‘missionaries and not mercenaries’ in a way whereby we embrace failure and bravely face up to problems." Check out our blog to discover more: https://lnkd.in/ekKpBYzv #empowerment #empoweredteams #customercentricity #productdevelopment #engineering #startuplife #startupproductdevelopment

For years, companies have treated insurance as a last resort—a way to cover losses when things go wrong. But what if it could do more? It was always designed for more. Insurance was about enabling businesses to operate. An enabler that drove accountability. And with accountability, business can prosper. Insurance is a strategic tool. A business tool. Imagine if every failed delivery didn’t just lead to a claim that may or may not be paid. Instead, you operated knowing that legitimate claims are paid automatically and on time. And then, empowered by the collective data generated by all your shipments covered by insurance, through insights and process improvements, you prevent future losses and improve efficiencies within your last-mile shipping processes. We leverage insurance as a tool to be more than coverage; it’s accountability. This shift from “just-in-case” to a core business strategy is how forward-thinking logistics teams and retailers are staying profitable in a competitive market. Book a demo - take accountability withanansi.com #StrategicInsurance #ProfitProtection #profit #lastmileshipping #3pls #ecommerce

For years, the last mile has operated without accountability, leaving retailers to absorb the impact of lost or damaged parcels, missed SLAs, invoicing errors, and inefficiencies. In a world where consumer expectations are at an all-time high, the last mile shouldn’t be a liability. With rising costs and growth in ecommerce retailers and 3PLs alike can't afford to operate with inefficiencies within their operations. And a combination of Insurance, automation and data is how we're going to address this. Regulated insurance with automated claims and tracking not only addresses your challenges around efficiencies and protecting the bottom line. But it also does what insurance was actually designed to do - help you drive better business. Through the data generated, it powers performance monitoring, bringing insights to the forefront and holding all parties accountable. Automatic cross-checking between what was booked and what was delivered. What was paid for and what was billed. What was in the box and what arrived. Ask yourself, is your delivery process working for or against your brand? #Accountability #LogisticsInnovation #shipping #lastmile #retail #3pls

Halloween horrors in last-mile delivery: Don't let this become the start of your Peak Season Nightmare! 👻 As Halloween ushers in the peak season rush, last-mile delivery risks will start their annual trajectory towards reaching new heights. We don't need to tell you that lost or damaged parcels are a major nightmare. The last mile often represents the most expensive segment of the delivery process, accounting for up to 53% of total shipping costs. Balancing cost control with efficiency and customer satisfaction across your business is a major challenge. But what we do want to expose is the poltergeist nature of the pain. It floats around your business, causing havoc. Playing with your tools and processes. Customer service teams dealing with WISMO calls - a shocking 60% of contacts! Claims processes create a labour drain - think about your numbers - if you're only getting paid back on 20% of your claims 80% of that work is for nothing. Manual spreadsheets open up the risk for failure or fraud We've been told of spreadsheets so large that they run out of lines - this is not a way to manage or cross-reference for mis-billing! Yet organisations across the last-mile are stuck. Many retailers, 3PLs and couriers aren't leveraging the killer combo of data, automation and certainly not regulated insurance. Accountability is how you start ruining the fright of evil things lurking in the dark corners. Shining light on those disconnected moments across the last mile. So, with one last Halloween reference, we'll just leave you with the thought... Avoid the ghosts of lost packages and make this peak season a treat for your customers with Anansi’s proactive solutions—no tricks required! 🍬 #3pl #lastmile #lastmileshipping #accountability #retail #ecommerce #shipping #insurance #efficiency #betterbusiness

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Co-Founder & CTO

Ana De Carvalho

Senior Marketing Manager

Clarice Gibson

Senior Claims Manager

Jake Mardell

Co-Founder & CEO

Megan Bingham-Walker

Ana Martins de Carvalho

Co-founder & CEO

E-Commerce Companies With Fewer Than 10 Employees (Top 10K)

E-Commerce Startups (Top 10K)

Europe, Middle East, and Africa (EMEA) Seed Stage Companies With Less Than $500M in Revenue (Top 10K

Software Seed Stage Companies With Fewer Than 100 Employees (Top 10K)

Anansi is an embedded goods-in-transit insurance platform for distribution partners and e-commerce merchants.  Access to the platform is via an embedded API, enabling 3PLs, e-commerce and shipping platforms, marketplaces and online retailers to offer insurance directly to their customers from within their own front-end environments.

It is the only solution, in a $33 billion market, that is automated to offer one-click signup, zero admin and parametrically triggered claims and payouts when a parcel is lost or delayed.

Founded by Megan Bingham-Walker and Ana Martins de Carvalho, who have experienced first hand the frustrations of cumbersome paper-based onboarding and claims processes, ambiguous pricing, and the inadequate cover offered by traditional providers.  

As an Appointed Representative of Resolution Underwriting Partnership Limited, Anansi has successfully secured £1.5 million in a pre-seed funding round led by Octopus Ventures and is on a mission to provide e-commerce businesses with fast, fair and flexible goods-in-transit insurance.

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