WPP is described as a creative transformation company, focusing on using creativity to build better futures for people, clients, and communities.

GroupM

Mindshare

Wunderman Thompson

Grey Group

J. Walter Thompson Worldwide

Young & Rubicam

Hogarth

AKQA

Wunderman

Design Bridge and Partners

Smollan

BCW Global

Burson-Marsteller

Geometry Global

Mirum Agency

Verticurl (A WPP Company)

Brand Union

Maxx Marketing

Blue State

Red Fuse Communications

Wunderman Thompson UK

TANK Worldwide

mSix&Partners

CMI Media Group

The Brand Power Company (formerly Buchanan Group)

The Brand Agency

icon group

AKQA Media

whiteGREY

Garage Team Mazda

Cognifide

Burrows

Switched On

Hogarth Australia

Active Display Group

Phuel

Cannings Purple

Spinach

PLAY Events

Haylix

The Government & Public Sector Practice

CPR Vision Management

Maverick

Barton Deakin Government Relations

Hawker Britton Group Pty Ltd

IMA B2B

AFI Branding

M4C- Integrated into GroupM

Cannings Strategic Communications

Graffiti Experiential

Sibling Agency

Millipede

Etcom, STW Company

Aleph Labs Australia

adcastnxt

The Bond & Associates

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

SuperAwesome

Visible Technologies

Within (VR/AR)

WildTangent

Gimlet Media

Globant

Ace Metrix

SAY Media

mitú

Omniture

comScore

Domo

“It's not just about generating things from scratch. We can input information - vast amounts of information - into these new technology systems that give us superpowers to unleash our creative talents."

WPP's Dale Imerman discusses the combined power of AI and immersive technology at Converge, a full-day thought leadership conference hosted by WPP and GroupM at its 3WTC Campus today👇

Leaders at our CEO Forum were noticeably excited about the transformative potential of #AI as they heard from speakers like Microsoft Chairman & CEO Satya Nadella, Meta’s President, Global Affairs Sir Nick Clegg and WPP CEO Mark Read. Artificial intelligence could be a revolution that drives a productivity boom and social connectivity in ways yet unimaged.  

While still in its nascency, #AI is already upending how people search and interact with content on the internet. Business leaders are considering everything from #AI as a tool to how it can change management practices and workplace sensibilities. We’re thankful to all who attended and contributed to such a productive and important discussion, and we look forward to discussing #AI in more depth at #wef24, where we’ll be presenting our latest report on AI with IBM Institute for Business Value. https://lnkd.in/et5Ay_ui

"Yes, marketers across sectors are looking for fusion and the subsequent possibilities that advanced integrated capabilities can unlock — but not at the expense of simplicity, ease of navigation, and enhanced creativity. " - VML's Jon Cook

Global CEO of VML Jon Cook shares his thoughts on why simplicity will be at the heart of agency evolution in The Drum👇

https://ow.ly/Jnhp50QqoOq

“Consumers will forget what brands say. They will forget also what brands do, but consumers will never forget how brands made them feel. Sound is gaining momentum in the brand world because it is responsible for that feeling.”

amp sound branding's Michele Arnese explores why sound is now a key element of the brand identity process. 

Find more insights from leaders across the WPP network here 👇 https://bit.ly/3TjZPSo

Marketing has a critical role to play in informing individuals about their health needs. When it comes to oncology, we are seeing the use of AI move from tentative to the mainstream.

Dania Alarcon, PhD, Chief Medical Officer of VML discusses four key principles to guide the use of AI in oncology marketing 👇 https://ow.ly/KebJ50Qqjg9

As we kick off 2024, we’re renewing our commitment to help everyone across WPP develop the skills and knowledge they need to thrive in a growing digital world.
 
We launched WPP Future Readiness Academies, a unique global learning programme, centred around the four pillars of our offer – communication, experience, commerce and technology. We're continuing to add exciting new content in partnership with Circus Street, including modules on Agile Transformation, Leadership Development and Customer Experience and Personalisation. 
 
Hear from participants Ekwutosie Jennifer Nzekwu, Lawrence Nocella, Mariah Santiago, Asiphe Ace Dlulane, Giang Tran, Miriam Molon and CRYSTIAN GUTIERREZ on their experiences below 👇
 
If you work at WPP, check out the programme and sign-up now 👇https://ow.ly/kmjM50QqmWj

“The emerging trend that will present the biggest opportunity for brands in 2024 are the unlimited opportunities to leverage AI to creatively engage an ever-growing, poly-cultural audience.”

BCW Global’s Carol Watson shares the key AI bias interrupters that allow brands to connect with consumers while mitigating risk

Find more insights from leaders across the WPP network here 👇 https://bit.ly/3TjZPSo

In 2024, healthcare marketing is undergoing a transformative shift, marked by key trends.

VML HEALTH, Ogilvy Health, and Grey Group explore why harnessing creativity, the advent of personalised medicine, and AI tools are the new trends in healthcare marketing to watch 👇  https://ow.ly/LZKc50QpCyg

WPP’s GroupM in collaboration with Amazon Ads, have launched the Amazon Marketing Cloud Maturity Framework to help align business needs with the most suitable Amazon Marketing Cloud (AMC) solutions.
 
The framework guides advertisers in navigating the evolving commerce landscape, unlocking growth opportunities and driving business impact with AMC.
 
Find out more 👉 https://ow.ly/aSfe50QpvXF

The first 2024 episode of WPP's Screaming Creativity podcast kicks off today! 👏

Rob Reilly is joined by WPP's board member Angela Ahrendts, the former CEO of Burberry and SVP of Retail at Apple to discuss learnings from her impressive multi-industry career, the importance of having a CEO who believes in creativity, and her advice for the next generation of creatives.

Catch up on season one and subscribe to the Screaming Creativity podcast now👇

🔗 Spotify: https://ow.ly/TOgB50Qpaa0
🔗 Audible: https://ow.ly/rGfX50Qpabe
🔗 YouTube: https://ow.ly/XBmy50QpaBC

COM:WPP

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