Zinzin is a naming agency that creates company, product, and service names for businesses. It helps clients find the essence of their brand's story through a structured naming process.

Zinzin

Zinzin | 15 followers on LinkedIn. Zinzin is a naming agency that creates powerful product and company names to propel and differentiate brands. | Zinzin is a naming agency based in Berkeley, California, across the Bay from San Francisco.

CEO / Creative Director of Zinzin

Jay Jurisich

Senior Naming Associate & Copywriter

Allison Sell

Writer | Check out my naming & branding blog below:

Holden Jurisich

Création d’entreprise

isabelle lapuc

New Zinzin blog post by Holden Jurisich with his take on ad copy, complete with examples, good and not so good. https://lnkd.in/gH76tGNq

Brand mascots are everywhere, and they have names too! Hot off the virtual press is a new Zinzin blog post by Allison Sell about the history and names of brand mascots. https://lnkd.in/gd2_WhXT

New Zinzin blog post by Allison Sell about the naming of the Bay Area's newest pro sports team, the Golden State Valkyries . Great name, Valkyries! Welcome to the Bay! https://lnkd.in/g64wWwAd

Great to see our wonderful client Quilt featured on HGTV's "Celebrity IOU" with the Property Brothers, Drew and Jonathan Scott. Go Quilt!

New blog post: Allison Sell explores the origin story and history of the famous San Francisco ice cream and cookie treat with a highly memorable brand name, IT'S-IT.

When we first published this blog post, Zinzin was thrilled to get a kind message from Cynthia Smoot at Gangway Advertising who has helped harness the power of this historic, family-owned brand. Shout out back to you, Cynthia. Enjoy a Fletcher's for us!

Should brand names with purposeful misspellings never exist? We wouldn’t go so far as to say that, but Zinzin always supports the idea that it must make 100% sense to the brand. In other words, the name — even the way it’s spelled — must always support the brand positioning. Shout out to Lana T. for her 2023 story for Fast Company . It highlights recent, published research that finds consumers are less likely to choose brands with cleverly misspelled names. #naming #brandnames https://lnkd.in/gtYe2huk

Our own Allison Sell dives into the roots of Tajín Seasoning, a brand name with deep cultural roots, and shows how "ají" became an "aha" moment. https://lnkd.in/dzC7yE7Y

The connection between namers and language is pure fireworks. 🎆 So, in a spark of pyrotechnic-naming appreciation, we bring you our blog post with a brief history and names of fireworks. https://lnkd.in/gYwEMFF9

As we celebrate the legacy of Willie Mays, many of you or your kids might be swinging softball bats in leagues or pick-up games this week. Well, if you've ever wondered about the brand names printed on your bats, Zinzin's Allison Sell has covered all the bases: https://lnkd.in/g7M9xVcF

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