Zuddl offers modular event management software for virtual, in-person, and hybrid events, focusing on ticketing, registration, and attendee engagement.

Zuddl

Zuddl provides modular event management software designed for hosting virtual, in-person, and hybrid events, facilitating features such as ticketing, registration, attendee engagement, and event analytics. This is a self-described comprehensive platform for event marketing.

Zuddl | 13,114 followers on LinkedIn. Events and webinars platform preferred by B2B marketers globally. | Zuddl is a unified events and webinars platform, which helps B2B event marketers simplify their event tech stack. Instead of using 8-10 different tools and platforms for running one event end to end, use Zuddl to manage your in-person, virtual and hybrid event programs and webinars from one platform.

Zuddl is trusted by companies like Stack Commerce, Rocket Lane, ServiceNow, Storyblok, Mindtickle, Cloudsmith, Expensify, Partnership Leaders, United Nations, NAMIC, HBA, NASSCOM, Google, Microsoft, Kellogg’s amongst others to help them unify their event stack

Fractional marketing leader for B2B technology startups

Jason Widup

The Joy of Building @Zuddl || Ex - Microsoft, Flipkart, Swiggy

Madhav Vamsi M

Chief Revenue Officer at PropFuel

Ryan Graham

CMO Zylo | Advisory Board Member | Elite 18 CMO Award Winner | Stevie Award Winner

Meredith Albertson

Who's up for some scary event stories this Halloween? 🧙♀️ 🎃 To kick off our new "Conference Couch Sessions," we’ve got Stephanie Christensen and Lindsey Ivie 💭 sharing their spookiest event experiences! From tech fails to unexpected surprises, you won’t want to miss these tales. Watch the full episode—if you dare! Link below ⬇ https://lnkd.in/gFztdKpM #events #eventmarketing

Whats scaring you as an event marketer this Halloween? 🎃 One of the things that scares every event marketer is a "zombie audience", attendees who wander around, unengaged and disconnected. But there is solution! Enter Zuddl s gamification features. Zuddl's gamification features turn any event into an interactive adventure! Imagine attendees engaging in scavenger hunts, tackling challenges, and racking up points on real-time leaderboards—all designed to make connections memorable and boost engagement. Whether it's networking quests or exhibitor interactions, Zuddl’s gamification gets people involved in a way they won’t forget. Check out the carousel below to learn more ⬇ #events #eventmarketing

The buying process for event tech is uniquely challenging compared to other industries. Why? Because it involves a diverse range of decision-makers, each with distinct priorities: The Head of Events prioritizes seamless operations and flawless execution. Marketing Operations focuses on data integration and how the platform supports broader marketing efforts. Sales Teams look for proof of ROI, lead generation, and revenue impact. The C-Suite cares about strategic alignment, scalability, and cost-effectiveness. Unlike other sales cycles that target a single department, event tech requires addressing multiple concerns across different functions. Each stakeholder has a unique perspective on the purchase, making it a complex, multi-layered decision. Successfully navigating this process requires deep industry knowledge, the ability to communicate effectively with various stakeholders, and the skill to demonstrate how event tech can meet specific organizational goals—whether it's operational efficiency, data integration, or showcasing ROI. To thrive in this space, sales teams need to go beyond product pitches. They need to act as advisors, building trust and offering strategic insights that speak to the unique needs of each decision-maker. It's about delivering clarity and confidence across the board, ensuring every stakeholder understands the full value of the solution. It might be one of the toughest sales in B2B SaaS, but with the right approach, it’s also one of the most rewarding. #saas #sales #eventmarketing

Bharath Varma

This is a chart of inbound demos booked for Zuddl (event management software), who I've been working with since October of last year. How did we do this? 1. We used our ICP to help us build the product. We contracted with event professionals like Stephanie Christensen and Ashley Mauras, MBA who told us EXACTLY what was wrong with current solutions and we built around that. And we did it very fast. 2. We created partnerships with companies putting on events for marketers. We gave away the product or in some cases even paid for sponsored partnerships. Marketers seeing and feeling the product in a natural environment helped them build trust in us. 3. Focused on product marketing. We worked with folks like 👾 Alex Virden to help us nail our positioning and messaging. 4. We did incredibly smart targeting. We built AI bots to scour the interwebs for companies putting on events and grabbed things like the event date, name and even the technology they were using and built up ICP tiers based on this. 5. We experimented A LOT. Across several channels. We now have paid ads working really well. We launched a unique gifting campaign using Sendoso that's helping us get into our best-fit accounts. We're doing automated, personalized outbound. We also tried things that didn't work like a small event in SF (we wanted 40 people, got like 4...). We failed several times. 6. We have a great team. The founders Bharath Varma and Vedha Sayyaparaju are some of my favorite people and their personalities and styles have cascaded down through the company. They are compassionate and understanding. Willing to make tough decisions. And they believe in marketing! It's amazing what you can do in a year! I'm incredibly bullish on this company and the product - it just keeps evolving. If you're in the event world, definitely check them out.

I think hiring fractionally for roles has been a super power for us at Zuddl ! At Zuddl, we’ve taken a different approach to building our team. Instead of rushing to fill roles with full-time hires, we chose to bring in fractional experts. Why? Because early-stage startups need agility and the ability to test and iterate quickly—both with their products and their teams. Hiring fractionally also enables you to hire proven high level operators, when a full time salary might not make sense. It’s part of our “fast-iterate-and-test” methodology. Fractional hires let us test new approaches and strategies without overcommitting, ensuring we always have the right skills at the right time. It also works the other way around. Fractional employees can earn more money, net, by working for several companies at once. It also gives them a chance to test working for a company, if it works out for both sides, then converting into a full time opportunity becomes a no brainer. For early-stage startups, fractional hires provide a powerful advantage—access to top talent, minimal risk, and the flexibility to scale up (or down) as needed. More early stage companies should experiment with it. #saas #startups #growth

" I don't believe in the term thats not my job" 🤔 Allison Webb of Qualtrics gave us some great advice on how to handle roles and responsibilities as an event marketer. She adopts a "one team" approach when organizing events, meaning all participants are in lock step, and the entire stress and burden does not fall on just the event marketer. What do people think of this approach? Agree/ Disagree? (Check out her full session here 👉 https://lnkd.in/gUKwawJG ) #events #eventmarketing

Allison Webb of Qualtrics presented at Event Marketers Week and brought so much value to our attendees in her session 🔥 She talked about so many things (check out the link at the bottom of this post to view the full session 😉 ), but her advice on how to reduce the noise as an event marketer was $! She recommends: - Give all necessary staff one form of communication 💬 - Pre-set a WhatsApp group to help event coordination 📱 What are other tips people recommend? Full session can be viewed here 👉 https://lnkd.in/gBtKXfyd #events #eventmarketing

4 days away from our first ever virtual event. 2,109 B2B marketers already signed up to attend on Tuesday. Today's the dry run 🎥 with the Exit Five team. Just saw all the content, all the transitions, practice, practice, practice. Well done, Danielle Messler. If you haven't registered yet (it's free) here's three reasons why you should attend The Ultimate Roast of B2B Websites. 1. We have 15 B2B website experts like Robert Kaminski 🎯 , Tom Whatley , Rita Cidre , Lee Reshef , Will Hoekenga , Gabrielle Sellam , Ross Simmonds and several more that are going to spend the day giving live feedback on how to create a great B2B website. 2. You can win prizes to improve your website if you attend including a complete website redesign courtesy of NoBoringDesign or $5,000 in Fiverr Pro credits. 3. For each teardown, one of our experts is going to spend 20 minutes teaching you how to improve your website. For instance, Gabrielle is managing all of Fiverr's paid acquisition landing pages for their entire business. That's a lot of landing pages! She's going to teach you how to optimize your landing pages for conversion. That alone is worth signing up IMHO :) and we have four other sessions. Okay, that's it. See you Tuesday. P.S. Thank you to our partner Zuddl . This isn't a sponsored post, but you can see how Zuddl Studio is well equipped for a virtual event for 2k+ people.

Daniel J. Murphy

We’ve grown exponentially over the last 6 months at Zuddl —month after month, we’re hitting new growth records. 📈 None of this is surprising, given the amount of strategic effort we’ve put into every part of our business. So, what’s driving this growth? It comes down to a few core strategies: Putting Product First: We didn’t rush to market. Instead, we spent four years building, testing, and perfecting our platform to ensure it delivers real value. Only once we were 100% confident in our product did we start full-scale marketing. Mastering Our ICP: We know exactly who our ideal customers are—B2B companies and conference organizers that see events as a strategic priority. This laser focus allows us to target our efforts precisely where they matter most. Adopting a Multi-Product Approach: We aren’t just offering one solution; we’ve developed a suite of products that address various event needs, making us versatile and valuable to our customers. Practicing Patient, Persistent Marketing: Since Q1, we’ve steadily ramped up our marketing, emphasizing high-quality engagement over sheer volume. It’s not about making noise; it’s about connecting with the right people. It’s not the flashy, “grow at all costs” strategy you often see from VC-backed startups, where money is thrown at anything that might stick. But this focused, disciplined approach gives me immense confidence in our future. At Zuddl , we’re building something sustainable, strategic, and built to last! #events #eventmarketing

What else does our new Universal Lead Capture product do? Lead capture is only as powerful as what you do with those leads afterwards. 💡 Our new Universal Lead Capture integrates seamlessly with your CRM—whether it’s Salesforce , HubSpot , or another tool. As leads come in, they’re automatically synced with your CRM, so your sales team can jump into action without any delays. 🔗 Why does this matter? Because no one wants to deal with the manual nightmare of lead entry after an event. Our integration makes sure your leads flow directly from your event into your CRM, ready for your team to take over. That means less time copying data, and more time converting. 📈 Let’s make lead management effortless—capture, sync, engage. That’s how you maximize event ROI. 💡 Check out more about this new feature in the blog post in the comments below ⬇ #events #eventtech

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