ZURU is a company founded in 2003 that operates in three core divisions: ZURU Toys, ZURU Edge (consumer goods), and ZURU Tech (construction). The company is known for its software and manufacturing systems, with over 5,000 team members in over 30 global locations.

ZURU

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. 

Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. 

The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. 

ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. 

With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. 

ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

ZURU Toy Company

🎉 Huge congratulations to the ZURU Finalists of the 2024 Wonder Woman Awards! 🎉 We’re so excited to honor and celebrate your trailblazing contributions to all we do. 

Brand Excellence: ZURU Snackles Team
Commercial Sales: Sindy Gouilloud Arrias
Designer/Inventor Corporate: Wendy Huang
Digital Innovator: Olesia Aulova
Digital Storyteller: Cushla Henry
Inbound Licensing: K.C. Harrison
Marketing: Francesca Sonand
Mentor of the Year: Coco Chan
Rising Leader > 500 Employees: Nastya Xu
Unsung Hero > 500 Employees: Vedika Agrawal

If you're a WiT member, be sure cast your vote for by Friday, August 2. https://lnkd.in/gh3jSqJa

Wishing the best of luck to all the ZURU Wonder Women! 👏👏👏

#WomenInToys #ZURU #VoteNow #InspiringWomen #ToyIndustry #WIT2024

🌟 We're finalists for the Global Influencer Marketing Awards 🌟

We are thrilled to share that the ZURU Toy Company in-house influencer marketing team, comprised of Libby Shearer, Olivia Deutsch and Izzy Appleton have been named finalists for the Global Influencer Marketing Awards! 🎉 We have been nominated for the "Most Effective Integrated Campaign" for our innovative and dynamic campaign: Taking ZURU Toys viral XSHOT INSANITY blaster to the next level!

Our campaign aimed to skyrocket awareness for this epic launch, utilising mind-blowing TikTok and YouTube content. With a focus on 9 global markets, we invested in paid campaigns to maximise reach and engagement through using aspirational and action-based creators, generating incredible hype and views across the globe.

🌟With an astonishing 362 million views, dominating the global market, surpassing our objectives for mass awareness of this groundbreaking blaster. 

🌟 We sent out jaw-dropping influencer PR packages to key blaster enthusiasts, sparking organic excitement across social media. 

🌟 Partnering with leading toy specialists like Smyths, we drove consumers into stores, strengthening our European retailer relationships with in-store content and retailer bags incorporated into our creators' INSANITY content. 

🌟 Our collaboration with 'Jared's Epic Blaster Battle' - one of the largest blaster battles in the world, gained additional buzz, with content shared by influencers reaching millions across multifaceted online channels as well as in person at the event.

🌟 Plus, our partnership with blaster sensations amplified our presence across their channels and our in-house XSHOT channel to create the ultimate XSHOT ambassador.

In summary, XSHOT INSANITY set new standards for blaster excitement, achieving unparalleled success in driving awareness worldwide!
A massive thank you to our incredible team, partners, and creators who helped bring this campaign to life. 

Stay tuned as we eagerly await the final results. Fingers crossed! 🤞

https://lnkd.in/gnTndnb3

#ZURU #ZURUToys #Toys

Meet Ben R, our legendary Sales Director for our toys business across New Zealand, Middle East and North Africa. With 12 years under his belt in Hong Kong and now Auckland, 

Ben sure knows his stuff when it comes to all things ZURU Toys! Get to know him a bit more by swiping across → → →

#ZURU #LifeatZURU

Introducing Hug-a-Lumps, the latest innovation in ZURU's plush category! 

With 8 unique Hug-a-Lumps to collect, you'll enjoy the sensation of a hug anytime you need it. The weighted design not only provides a cozy embrace but also offers calming, anti-stress benefits. 

Hug-a-Lumps are a go-to solution for relaxation and stress relief.

#ZURU #ZURUToys #Toys

Kids (and parents) couldn't stop snapping up Snackles at this awesome activation in Dubai Toys"R"Us last weekend. 

The event was a huge success, featuring an interactive claw machine, fun activities, and a photo wall. 

Super cute!

#ZURU #ZURUToys #Toys

Here's how ZURU Toy Company went from NOVICE to EXPERT on Roblox.

1. Identified Roblox as a great platform to reach their core consumers.

2. Dove into the platform, gaining 1st-hand knowledge of Roblox from a player's perspective.

3. Selected a development partner, Novaly Studios, who had deep platform knowledge and shared their enthusiasm for the Rainbocorns IP

4. Adjusted their approach along the way, balancing creating a fun experience with their brand objectives

5. Worked closely with their developer, designing an experience that was fun and also true to their IP

6. Launched and iterated, gaining learnings and new user growth along the way.

Results thus far: 6 million lifetime visits to Raise a Rainbocorn in only a few months.

Read my interview with ZURU to learn more about their complete process: https://lnkd.in/g9A3m_xi

Thanks to Francesca Sonand and Cushla Henry at ZURU for sharing the company's story.

Are you a brand with a Roblox success story to share? Please send me a DM or email. 

Want to learn more about Roblox and brands?
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#roblox #zurutoys #toys #toymarketing

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