StraightUp is a specialized consulting and scaling agency that supports selected innovators in systematic growth in B2B marketing and digital sales.

StraightUp

Adobe Inc. operates as a diversified software company worldwide. It operates through three segments: Digital Media, Digital Experience, and Publishing and Advertising. The Digital Media segment offers products, services, and solutions that enable individuals, teams, and enterprises to create, publish, and promote content; and Document Cloud, a unified cloud-based document services platform. Its flagship product is Creative Cloud, a subscription service that allows members to access its creative products. This segment serves content creators, workers, marketers, educators, enthusiasts, communicators, and consumers. The Digital Experience segment provides an integrated platform and set of applications and services that enable brands and businesses to create, manage, execute, measure, monetize, and optimize customer experiences from analytics to commerce. This segment serves marketers, advertisers, agencies, publishers, merchandisers, merchants, web analysts, data scientists, developers, and executives across the C-suite. The Publishing and Advertising segment offers products and services, such as e-learning solutions, technical document publishing, web conferencing, document and forms platform, web application development, and high-end printing, as well as Advertising Cloud offerings. The company offers its products and services directly to enterprise customers through its sales force and local field offices, as well as to end users through app stores and through its website at adobe.com. It also distributes products and services through a network of distributors, value-added resellers, systems integrators, software vendors and developers, retailers, and original equipment manufacturers. The company was formerly known as Adobe Systems Incorporated and changed its name to Adobe Inc. in October 2018. Adobe Inc. was founded in 1982 and is headquartered in San Jose, California.

Charles Geschke

Adobe Inc.

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

Evan DiLeo

Dharmesh Shah

Brian Halligan

HubSpot, Inc.

International Business Machines Corporation provides integrated solutions and services worldwide. The company operates through four business segments: Software, Consulting, Infrastructure, and Financing. The Software segment offers hybrid cloud platform and software solutions, such as Red Hat, an enterprise open-source solutions; software for business automation, AIOps and management, integration, and application servers; data and artificial intelligence solutions; and security software and services for threat, data, and identity. This segment also provides transaction processing software that supports clients' mission-critical and on-premise workloads in banking, airlines, and retail industries. The Consulting segment offers business transformation services, including strategy, business process design and operations, data and analytics, and system integration services; technology consulting services; and application and cloud platform services. The Infrastructure segment provides on-premises and cloud-based server and storage solutions for its clients' mission-critical and regulated workloads; and support services and solutions for hybrid cloud infrastructure, as well as remanufacturing and remarketing services for used equipment. The Financing segment offers lease, installment payment, loan financing, and short-term working capital financing services. The company was formerly known as Computing-Tabulating-Recording Co. International Business Machines Corporation was incorporated in 1911 and is headquartered in Armonk, New York.

Metric
Company Name	StraightUp	Adobe Inc.	HubSpot, Inc.	International Business Machines Corporation
Symbol		ADBE	HUBS	IBM
MSH ID	CONSULTING:STRAIGHTUP	COM:ADOBE	COM:HUBSPOT	COM:IBM
Market	PRIVATE	STOCKS	STOCKS	STOCKS
Sector	Commercial & Professional Services	Technology	Technology	Technology
Industry	Consulting	Software - Infrastructure	Software - Application	Information Technology Services
Country	DE	US	US	US
Stage
Employee Count		29.95K	7.83K	282.20K
Website	straightup.consulting	adobe.com	hubspot.com	ibm.com
LinkedIn		adobe	hubspot	ibm
Founders

Metric
Market Cap	250.32B	25.09B	163.36B
Enterprise Value
Monthly Web Traffic	402.45M	61.43M	25.94M
Web Traffic Growth	-0.08	-0.04	-0.02
Valuation
Raised Capital

Metric
Revenue	19.41B	2.17B	61.86B
Revenue (LTM)
Revenue (NTM)
Gross Profit	17.05B	1.82B	34.30B
EBITDA	7.77B	15.62M	7.51B
Operating Income	6.65B	-208.06M	7.51B
Net Income	5.43B	-176.29M	7.50B
EPS	11.93	-3.53	8.23
Diluted EPS	11.83	-3.53	8.14
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin	0.88	0.85	0.57
Operating Profit Margin	0.36	-0.04	0.15
EBITDA Margin	0.40	0.01	0.12
Net Profit Margin	0.28	-0.01	0.14
Return on Equity	0.35	-0.02	0.36
Return on Assets	0.18	-0.01	0.06
Return on Capital Employed	0.37	-0.05	0.09

CONSULTING:STRAIGHTUP

StraightUp

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio	52.76	-169.71	22.40
P/B Ratio	17.34	25.51	7.46
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio	12.55	14.45	3.48
EV Multiple	31.12	7.52K	13.19

Metric
Days Sales Outstanding	41.82	37.67	42.56
Days Payables Outstanding	48.69	18.20	54.72
Days Inventory Outstanding		104.93	16.66
Operating Cycle	41.82	154.60	104.28
Cash Conversion Cycle	12.11	144.98	49.56
Asset Turnover	0.70	0.72	0.47

Metric
Operating Cash Flow	7.30B	350.97M	13.93B
Free Cash Flow	6.94B	250.72M	12.12B
Cash Flow to Debt	14.93	0.81	0.24
Operating Cash Flow/Sales	0.38	0.18	0.23
Free Cash Flow Yield	0.02	0.01	0.08

Metric
Cash & Equivalents	7.14B	387.99M	13.09B
Accounts Receivable	-159M	-57.62M	725M
Inventory		99.33M	1.16B
Goodwill	12.80B	173.76M	60.18B
Debt to Capitalization	0.29	0.37	0.72
Debt to Assets	0.14	0.28	0.44
Current Ratio	1.34	2.35	0.96
Quick Ratio	1.22	1.96	1.06

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue	0.09	0.19	0.01
R&D to Revenue	0.18	0.28	0.08
SG&A to Revenue	0.07	0.11	0.20