Behavio provides consumer insights services, including brand tracking and ad testing, aimed at improving brand marketing effectiveness. The company uses modern behavioral techniques to uncover customer drivers and validate marketing strategies.

Behavio

Behavio | 7,448 followers on LinkedIn. Ad testing | Brand tracking | Strategy research | Known as brilliant but budget-friendly. | Best buddy for marketing effectiveness, trusted by 400+ brands. 💙
Ad testing | Brand tracking | Strategy research

Our tools are:

Brilliant. ✨ We use state-of-the-art behavioral research methods that uncover subconscious motivations (and 95% of buying decisions are subconscious).

Budget-friendly. 🤑 Fraction of the traditional costs of ad testing or brand tracking.

Breezy. 🏖️ Your time is precious – understand key insights within seconds and present them easily to your team.

Bartosz Kozak

Hynek Špinar

Content Creator, Journalist, Petrolhead

Vojta Bednář

Venture Investor, Founder & Managing Partner at Presto Ventures

Premysl Rubes

Industry benchmarks are important but rather tricky. 😮💨 That's why we've put together a short guide to help you get them right! 🤓 Read all about it on our blog: https://lnkd.in/eNuvXZQe

We're not shaking, you are! 🫨 Since nine out of ten researchers in Behavio are powered by copious amounts of coffee, we like to make sure it's top-notch! ☕️ That's why we've asked our friends at Cafefin to take us on a cupping journey. We explored six different brands with six different roasts and might we add, the entire thing was ✨ EXQUISITE! ✨ 👃 Among other things, we learned how to smell each brew, and what to look for in it and then ranked them according to our preferences. Long story short, get ready – your key insights will now feature floral notes, and be hyped up to eleven! 👀

🚨 Last chance to register – TODAY, Jiri Boudal will reveal: ✅ Evidence behind super-effective creatives ✅ Key takeaways from brands like Tropicana, Amazon, and Coca-Cola ✅ How testing can improve different ad formats + a behind-the-scenes look at creative production with Radim Svoboda ! 👀 🔗 Grab a spot before it's too late! ➡️ https://lnkd.in/eGmSGBwX

🤫 We'll let you in on a little secret – a strong brand is the key to success in any industry. That's why these brands have decided to join our roster: 🏢 Accolade 🏂 Meatfly 🚪 SAPELI, a.s. From corporate solutions and streetwear to home improvement, we're thrilled to help them build a stronger and long-lasting brand presence! 🚀 Care to join 'em? 😎

2025 is almost here – have you chosen your ad testing solution yet?! 🤔 ⬇️ We're asking ahead of time, so you still have time to improve those pesky winter campaigns! If you haven’t landed on a tool yet, check out our breakdown of some of the top ad testing solutions available today so that you can find the perfect fit for your brand. 🔍✨ 🔗 Dive into their pros and cons: https://lnkd.in/gkjRn3Zf

⬇️ Don’t forget - next Wednesday, we’ll demonstrate how you can test any ad format to optimize your media budget. Joining Jiri Boudal this time is the brilliant Radim Svoboda , former President at McCann! 🔗 Save your spot here: https://lnkd.in/eGmSGBwX You’ll get an in-depth look at the results of three ad campaigns and gain insights to maximize your ad testing results in the future: 1. Tropicana 🍊 When people think of orange juice, is Tropicana the first brand that comes to mind? 2. Finsbury Gin 🍸 What elements of an ad make viewers stop, pay attention, and connect with the message? 3. Coca-Cola 🥤 Even if an ad wins awards, does it have the same impact on a wider audience? Make sure you register – it's FREE + you'll receive a recording of the entire event. See you there! 💙

Pod rukama nám prošlo více než 500 českých značek, a tak máme čerstvá data, o která se s vámi podělíme! 👐 Připojte se k našemu webináři, kde se dozvíte: 👉 osvědčené postupy, které dlouhodobě přinášejí úspěch v budování silných značek, 👉 chyby, na základě kterých se vyhnete zbytečným přešlapům a ušetříte 💰, 👉 insighty, jak efektivní práce s brandem může výrazně zlepšit vaše ROI. To vše podložené konkrétními daty a příklady z měření známých značek, jako je Alza, Allegro nebo Lidl. 🔗 Registrujte se jednoduše přes událost na LinkedIn ⬇️

A night out with the brightest marketing minds? Count us in! 🎉 Last week, we brought together some of the industry's top talents (our amazing clients, of course) for cocktails and conversations about brands, ad campaigns, and the latest updates to our platform. 🍸💡 Special shoutout to Jarka Čukanová (Dr. Max) and Klára Lošková (Footshop) for sharing their invaluable know-how with us. Thanks! 👏 Here's to more evenings like this! 🥂

Ad testing isn’t just for videos—you can test almost any format, from billboards to packaging. In our upcoming webinar, ad experts Jiri Boudal and Radim Svoboda (former president of McCann Worldgroup ) will reveal: 💡 How to evaluate different types of creatives and when in the production process you should start testing 💸 Why pretesting is essential and how it can help you cut costs 🙅♂️ The 5 most expensive mistakes people make in ad testing Save the date: October 16th, 2024 Time: 10 am est / 2 pm gmt / 4 pm cest Can’t attend live? No problem! Sign up and you’ll get the recording and presentation! 🔗 Just click on the LinkedIn event ⬇️

⬇️ Nezapomeňte – už tuto středu vás čeká náš nový webinář o tom, jak a proč fungují nejlepší kampaně letošního roku! Celý je navíc zdarma: https://lnkd.in/erN2K4dF O čem to bude tentokrát? 🤔 Podívali jsme se zblízka na reklamní kampaně, které v roce 2024 marketéři považovali za nejlepší, a změřili, jak účinné doopravdy jsou. 📈 Vojtěch Prokeš 🙋♂️ vám proto představí nejzajímavější zjištění z reálných dat o efektivitě reklam od Voyo, Mattoni, ČSOB, Partners, Bauhaus, Slevomat nebo třeba Penny! Dozvíte se: 🔵 co si z kampaní odnést a čím se raději neinspirovat 🔵 jestli se shoduje názor českého reklamního rybníčku s širokou populací 🔵 zda mají testované reklamy reálný dopad na vnímání značky a proč … a spoustu dalších věcí, které vám pomohou při přípravě vaší další kampaně! Těšíme se na vás! 💙

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