ABOUT YOU is an online fashion retailer offering a wide range of women's clothing, including tops, jackets, pants, shoes, and accessories. The company provides a diverse selection of brands and styles, with a focus on delivering a personalized shopping experience and convenient delivery and return options.

ABOUT YOU

ABOUT YOU Holding AG

ABOUT YOU Holding AG, a fashion and technology company, operates fashion and lifestyle e-commerce platforms in Europe. It operates through three segments: ABOUT YOU DACH, ABOUT YOU RoE, and TME. The company operates ABOUT YOU app, an online shop for various brands. It also provides B2B e-commerce software solutions; advertising formats for brands; and enabling services, including e-commerce operations and marketing growth services. The company was founded in 2014 and is headquartered in Hamburg, Germany.

The ABOUT YOU Group (ABOUT YOU Holding SE and its fully consolidated subsidiaries) is an internationally active e-commerce group with two strategic business units: The online fashion store ABOUT YOU SE & Co. KG forms the Group’s business-to-consumer business. With more than 45 million monthly active users, ABOUT YOU is one of Europe's largest online retailers for fashion and lifestyle and the leading provider of a personalized shopping experience on the smartphone. In the multi-award-winning ABOUT YOU app and on aboutyou.com, customers find versatile inspiration and an assortment of over 600,000 items from around 3,800 brands. The Group's business-to-business activities are largely operated by SCAYLE GmbH. SCAYLE offers a modern, cloud-based enterprise shop system that enables brands and retailers to scale their digital business quickly and flexibly as well as to adapt to increasing customer needs. Over 140 online stores are powered by SCAYLE's technology. Leading brands and retailers such as DEICHMANN, FC Bayern, Fielmann, DEPOT, or Marc O'Polo choose the SCAYLE Commerce technology as a license model.

For further information, please visit: corporate.aboutyou.de/en.

Legal notice
Responsible for editorial content:
 
ABOUT YOU Group (ABOUT YOU Holding SE, ABOUT YOU SE & Co. KG)
Domstrasse 10
20095 Hamburg Germany
 
Phone: +49 40 638 569 – 0
E-mail: info@aboutyou.de
www.corporate.aboutyou.de    
 
Local court: Amtsgericht Hamburg
Registration number: HRB 170972
 
Management Board: Tarek Müller, Hannes Wiese, Sebastian Betz
Chairman of the Supervisory Board: Sebastian Klauke
 
VAT ID No.: DE341641169
Tax No.: 27/240/02458

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🎧  Neue Woche, neue #ThinkWithTarek Episode.
 
20 Jahre sind vergangen, seit unser Mitgründer und Co-CEO Tarek Müller seinen ersten Onlineshop plante. Damals entschied er sich für ein Shopsystem und brauchte neun Monate für den Aufbau. Heute stellt sich die Frage nach dem Einsatz vorhandener Shopsysteme im Gegensatz zur eigenen Programmierung – aufgrund der komplexen Anforderungen an Onlineshops – nur noch selten.
 
Der Markt hat sich weiterentwickelt! Headless, composable, unified und best of breed. Es ist höchste Zeit, dass Tarek und Rolf Hermann 🤘🏻 in ihrer neuesten Podcast-Episode, präsentiert von Podstars by OMR, über Shopsysteme im E-Commerce sprechen und einige Mythen ausräumen:
 
🎙  Ein Shopsystem passt zu allen Unternehmen.
Nein, die Auswahl an Shopsystemen ist vielfältig. Es gibt spezialisierte Lösungen für das Enterprise-Segment sowie für kleine und mittlere Unternehmen. Wichtig ist, das passende System für die nächsten zwei bis drei (nicht fünfzehn) Jahre auszuwählen.
 
🎙  Allein der Umsatz entscheidet über das Shopsystem.
Falsch. Zwar kann der Online-Umsatz zur groben Kategorisierung dienen, jedoch ist die Komplexität ausschlaggebend: Entscheidend sind u. a. das Geschäftsmodell, die geografische Ausbreitung und die verfügbaren Ressourcen.
 
🎙  Der Einsatz von Shopsystemen ist teuer.
Nein, mit Blick auf die häufig beschränkten Ressourcen für E-Commerce-Projekte fallen die Kosten für Shopsysteme meist prozentual zum Umsatz oder den Bestellungen an. Kostentreiber sind Individualisierungen, wie z. B. neue Features.
 
Mit der SCAYLE Commerce Engine gehört eine der am schnellsten wachsenden Enterprise-Commerce-Plattformen der Welt zur ABOUT YOU Group. Nach sieben Jahren Entwicklungszeit wurde die Marke im November 2021 gelauncht und ist heute eine eigenständige Gesellschaft. Spezialisiert auf das Business-to-Consumer-Geschäft verfügt SCAYLE über eine lange Liste an Firmenkunden und starke Profitabilität.
 
🌐  Die Episode ist auch für diejenigen eine Hörempfehlung, die aktuell nicht auf der Suche nach einem neuen Shopsystem sind: https://www.lnk.to/TWT_24
 
#Podcast #ECommerce #Shopsysteme #Hörempfehlung

🧥Fashion news: Kevin Trapp co-created by ABOUT YOU shows the latest menswear trends 2024. 

The online fashion store and professional footballer Kevin Trapp have already been working together successfully since 2021 and now launched the first drop of their spring 2024 collection with trendy pieces for the transitional period. Classic pieces are combined with the latest trends from the runways and street styles. 😎

Trench coats and chinos meet short-sleeved perforated knit shirts and cargo pants that pick up on the popular gorp core trend. The collection is given a retro touch with oversized fits, polo collars and pullovers in a cool dad style. In addition to organic cotton, the material selection features thick twill fabrics and soft denim 👖, which, in combination with wide fits, expand the jeans range of the successful personal brand. Key pieces in the collection are stylish oversized denims and utility pants as well as a bomber jacket. 

ABOUT YOU and Kevin Trapp prove how the fusion of diverse trends in fabrics, shapes and colors can be achieved in one collection. The professional footballer himself presents the looks in a clean photo studio set-up. All 49 pieces are available since February 14, 2024 in all ABOUT YOU online stores in sizes S-XXL.

#fashionnews #spring2024 #exclusivecollection

👗Fashion news: The 'florence by mills co-created by ABOUT YOU' collection Spring/Summer 2024 showcases the beauty of spring through its vibrant colors and shapes.

The beauty brand 'florence by mills' by the famous actress Millie Bobby Brown is launching together with us their newest Spring/Summer 2024 collection. This is the 3rd collection that resulted from our successful cooperation. The co-creation features fresh silhouettes, playful colors, and lively spring patterns, as well as reinvented bestsellers from past collections. The collaboration between the online fashion store and Millie Bobby Brown has evolved into a more mature collection featuring a wider range of fabrics and colors.  🦋✨

This includes among other things shiny satin pieces, see-through tops, and corset details. Community favorites, such as the Break Time blouse and the Happy Hour jumpsuit, are redesigned with pink and blue patterns. Millie's signature shade of sweet lavender runs through the collection, with a hint of grass green, pink and blue tones. The favored textiles include soft cottons and summery linens, which are modernized with whimsical embroidery, peek-a-boo elements, and vivid spring colors. 🌸

Inspired by these colors, playful and pastel-colored landscape prints were integrated as backdrop elements in an otherwise neutral setup for the shoot. The 47 pieces are available from February 16, 2024, in all ABOUT YOU online stores, including worldwide shipping options, in sizes 34-44. 

#fashionnews #springsummer2024 #exclusivecollection

👕 Fashion news: ABOUT YOU and DAN FOX APPAREL have launched their first ESSENTIALS NOS collection, designed to create the perfect men's capsule wardrobe.

ABOUT YOU and content creator Daniel Fuchs have been collaborating on men's fashion since 2019. The ESSENTIAL pieces will complement the regular DAN FOX APPAREL collections and provide a timeless addition to any wardrobe, outlasting short-lived trends.🤩

The collection includes high-quality, durable basics such as T-shirts, classic sweatshirts in muted shades, and robust jeans made from 100% organic cotton.👖🧶 The highlight piece is a high-quality biker jacket made from real leather.

All pieces have been developed using special processing techniques and selected materials to ensure high quality and long-lasting comfort. This is made possible by a high proportion of organic cotton in the material mix and the 'pre-washed' or 'pre-shrink' processing methods. These methods reduce shrinkage and maintain the fit of the garments. 

The accompanying infotainment campaign for the collection on aboutyou.de and social media, the well-known content creator shows his community the benefits of a Staple Wardrobe and provides valuable insights into the correct care of the high-quality pieces. 

All 23 pieces will be available in all ABOUT YOU online stores from February 9, 2024.🔥

#fashionnews  #essentials #noscollection

👗 Fashion news: Toni Garrn co-created by ABOUT YOU enters its second round with a unique summer collection. ☀️

The Spring/Summer 2024 collection evokes the feeling of a relaxing day at the beach and embodies the brand's values of naturalness, durability, authenticity, and coolness. 

The collection showcases simple designs, special materials, and earthy tones. Each piece is crafted with meticulous attention to detail. The materials used range from heavy organic cotton denim, which creates strong silhouettes, to sheer fabrics with crinkle effects that offer a more seductive look. Additionally, a tan vegan leather shopper has been designed for the first time, providing a practical and classic bag to complete any look. 👜

A summer collection for women who love good fabrics and natural styling, just like international supermodel and entrepreneur Toni Garrn.✨

All 46 pieces of the new Toni Garrn co-created ABOUT YOU Collection will be available in all ABOUT YOU online stores, with worldwide shipping options.

#fashionnews #capsulecollection #springsummer2024

Dive into a day in the life of our Full Stack Developer, Hector! 🎤

Watch our latest Tiny Mic video with Hector answering cool questions about his daily routine at the office. 💻☕️
We've asked a bunch of interesting questions, revealing the details of Hector's work life at ABOUT YOU. Curious about his morning routine? Wondering what tech tools he swears by? Eager to discover his favorite ABOUT YOU culture moments?
Join us as Hector shares his insights, offering an inside scoop on everything from his commute to the office to the aspects of our dynamic culture that resonate most with him. 💼

This Tiny Mic session isn't just about the technicalities; it's a personal journey through Hector's experiences and the elements that make ABOUT YOU a great workplace.  🚀✨ 

#ABOUTYOUTech #ABOUT YOUCulture #TinyMicTalk

It’s official! Manchester United has officially chosen SCAYLE Commerce Engine as its e-commerce platform partner.

⚽ Thrilled about this partnership, we will migrate the football club's e-commerce activities to build one of the most cutting-edge platforms in the industry. It’s a perfect match! Centered around Manchester United’s global fan base, we are united in the ambition to deliver a world-class user experience that reflects the club’s legacy and intuitively adapts to ever-changing requirements.

🌐 SCAYLE, the ABOUT YOU Group’s B2B software-as-a-service solution, provides enterprise brands and retailers with innovative technology, with ready-to-use features and high flexibility. It’s a winning strategy for international expansion, omnichannel growth, and adaptation to local conditions. Spun off into a separate legal entity in August 2023, SCAYLE has successively expanded and attracted an A-league customer base.

🤝 Stay tuned, the launch of the club’s new e-commerce platform is scheduled for later this year! If you are curious to know more, please refer to: 

🔗 https://lnkd.in/e_upWr_h 

#SCAYLE  #CommerceTechnology  #DigitalGrowth  #WinningTeam

Laracon 2024? We're coming for you! 🚀

Get ready as our ABOUT YOU Tech team takes center stage at this year's Laracon event in Amsterdam on 5 and 6 February 2024! 🎉 

Meet us at our booth, where we'll be unleashing the latest and greatest tech innovations. From scalable architectures to groundbreaking algorithms, we're bringing the real deal to Laracon. 🔥 Whether you're a seasoned dev or just tech-curious, our team, representing various tech departments, is ready for some tech talks. 🤝

🔍 Join us and find out what it takes to thrive in our dynamic tech environment.

Now save those dates! Come hang out with us at Laracon Amsterdam on February 5th and 6th. See you at our booth! 👀

#ABOUTYOUTech #Laracon2024 #Amsterdam

💥📢 News are out! Q3 2023/2024 closed with an all-time high EBITDA and free cash flow.

In today’s Quarterly Statement, we reported a significantly improved adjusted EBITDA of EUR 19.8 million and a positive free cash flow of EUR 93.1 million. Accordingly, the adjusted EBITDA margin climbed to 3.6%, reflecting our disciplined cost control as fulfillment and marketing costs reduced by 13.4% and 24.4% year-on-year, respectively.

"We thank our customers and colleagues for a successful November. We are proud to end the quarter with an all-time high adjusted operating profit in positive territory. To achieve our full-year guidance, we remain concentrated on efficiency measures, without neglecting targeted investments in our brand," says Tarek Müller, Co-Founder and Co-CEO.

Propelled by the Black Weeks campaigns in November, Group revenue showed an upward trend throughout the quarter yet ended with a slight decline of 0.5% year-on-year to EUR 551.9 million due to unusual warm weather conditions at the beginning of the quarter. Further investments in customer experience and brand awareness were:

🛒  ABOUT YOU SHOPPERY campaign, giving customers the chance to become a millionaire
📡  Television campaigns, inspiring customers at home
🪡  Exclusive collections, including Toni Garrn's debut collection co-created by ABOUT YOU

This makes ABOUT YOU one of the most popular online fashion stores for Generations Y and Z. In the last twelve months until November 2023, we recorded an increase in average order value to EUR 56.0 (+1.2% year-on-year) and order frequency to 3.1 (+1.6% year-on-year).

Are you interested in reading more? Find the Quarterly Statement on our ABOUT YOU Investor Relations website: 🔗 https://lnkd.in/eMXpd3k

#financialresults  #profitability  #breakeven  #growth

✨🎉 Wishing everyone a Happy New Year! 🎉✨

Looking back at 2023, we can't help but smile at the beautiful moments we shared at our company events. Let's shift the spotlight to some of our favorites:

🍏 Our Healthdays: We made sure our team had it all - from fitness sessions and health workshops to medical check-ups and yummy snacks.

👕 Internal Flea Market: It was a blast seeing hidden gems find new homes among our colleagues. Who knew our closets held such treasures? 🤩

🕺 Party Time: Our parties for Halloween, Easter, and the Hamburg Pride Week were organized with so much attention to detail and they were just pure fun. 

🎊 Festive Vibes: We wrapped up the year with cozy Christmas events like the charitable ‘Weihnachten im Schuhkarton’, spreading warmth and love.

Let's keep that vibe going strong into the next year. Here's to more shared laughs, growth and teamwork in 2024! 🌟

#happynewyear #cheerstous #companyculture

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