TIDAL Digital is a performance marketing agency that specializes in services such as pay per click (PPC), search engine optimization (SEO), paid social, and analytics.

TIDAL Digital

TIDAL Digital | 2,636 followers on LinkedIn. 🥇 Multiple award-winning performance marketing agency // Performance marketing. Driven by data. // [Dubai x Manchester] | You&#39;re in for a treat! Our team of self-proclaimed SEO, PPC, and Paid Social wizards don&#39;t bother with trivial things like schedules; we&#39;re far too important for that. We operate on a cosmic level, transcending time itself to achieve marketing greatness.

Account Manager at Tidal.Digital

Brett Magill

Co-Founder & Director @ TIDAL Digital - Multiple Award Winning Agency in 2024

Liam Troughton

Account Manager

Christina Charalambous

Head of Client Success

Reece Kapoor

Our latest blog delves into incrementality. Try to keep your excitement contained... 👉 https://lnkd.in/dgdMQ6z6 Look, we know it’s not the sort of thing you jump out of bed for, but hey, master this, and you won’t have to get up at all - you’ll be raking in cash while you sleep. In the dazzling world of #PerformanceMarketing , #incrementality has graduated from buzzword to obsession. Why? Because it’s the holy metric of discovering how much of your precious “strategy” actually drives results versus how much is just, well, burning budget for fun. The best part? We spared you the agony of actually reading it. That’s right, we got our AI buddy to spoon-feed the insights to you in podcast form, so you can absorb the brilliance while scrolling through social media or pretending to work. Honestly, don’t even bother thanking us - thank the universe for the stroke of luck that AI exists to carry the mental load. Cheers to your effortless enlightenment 🍻

The blog post you’ve been dying for is live! 👉 https://lnkd.in/d4fHRCCB Yeah, we took our sweet time, but hey - your insatiable craving for “quality content” can only drive us so far. And the best part? You don’t even have to strain yourself reading it! We’ve outsourced the heavy lifting to AI, transforming it into a podcast you can tune into during your “busy” schedule - like on your morning commute, mid-mocha break, or, heaven forbid, at the gym (though we wouldn’t recommend it… nothing says “pump it up” like data metrics). Look, Q4 is the big leagues for anyone calling themselves an “advertiser” these days. It’s the holiday battle royale of brands, all wrestling for consumer attention with jacked-up budgets and bids. So, if you’re even remotely serious about surviving it (rather than whining about CPC and CTR later), do yourself a favour and dive in. Read it. Listen to it. Or don’t. At this point, we don’t care. Just don’t come back to us crying about your Q4 numbers - we’ve literally handed you all the answers. Cheers.

We’re thrilled to be supporting our client mimojo on their campaign with CAFU - because, honestly, is there anything more heart-racing than… petrol? If rock-bottom petrol prices weren’t tempting enough, you can now squeeze out an extra 10% off when you refuel with mimojo x CAFU. Download the mimojo app to get the cheapest petrol in the UAE. But hey, no pressure - grab it if you want… or don’t. Keep paying full price if that’s your thing. Totally your call.

The incredibly discerning (but let’s be honest, probably easily bribed) team at We Are Search and Don't Panic Events have done us the tremendous favour of nominating us for a whopping 7 awards at this year’s #MENASearchAwards . Yeah, 7. Talk about scraping the the barrel, right? Do yourself a favour and stop reading now, because the rest of this post is basically the equivalent of watching paint dry. Imagine a mind-numbing mashup of 'Joker: Folie à Deux' and 'The Irishman' - yes, it’s that level of excruciating boredom. But if you're still here for some reason, here’s the rundown: 🏆 Best Use of Search – Finance (PPC): TIDAL Digital x mimojo 🏆 Best Use of Search – Travel/Leisure (PPC): TIDAL Digital x Dubai International Boat Show 🏆 Best Use of Search – Automotive: TIDAL Digital x Rolls-Royce Motor Cars 🏆 Best Integrated Campaign: TIDAL Digital x Dubai International Boat Show 🏆 Best Use of Social Media in a Search Campaign: TIDAL Digital x Rolls-Royce Motor Cars 🏆 Best Use of Data (PPC): TIDAL Digital x mimojo 🏆 Best Performance Campaign: TIDAL Digital x mimojo Still here? Really? Wow. Guess some of you just can’t resist a bit of corporate back-patting. Anyway, that’s enough shameless self-promotion for today. Cheers to us, and probably no one else.

It’s just another week here at TIDAL Digital , which means yet another wave of award nominations we’re forced to care about. This time, it's the #UKSearchAwards - the industry's equivalent of a school sports day, but with more SEO jargon and even less excitement. The lovely lot at We Are Search have decided to recognise our work, and, surprise surprise, they’ve chucked a few nominations our way to make us feel special. 🏆 First up, we’re in the running for "Best Use Of Search - Retail / Ecommerce (SEO) (Small)" for our campaign with Goodrays . It’s been a dream introducing more people to CBD because, let’s be real, some of them seriously need to chill out. 🏆 Next, our campaign with Perfume Direct has been shortlisted for "Best Use Of Search – FMCG (Small)." The sheer delight we've taken in delivering a touch of sophistication to the Great British public has been truly satisfying - whether they asked for it or not. 🏆 And, as if all this excitement wasn’t enough, we’ve also been nominated for "Best Low Budget Campaign (PPC) (Small)" for our world-shattering work with PP O'Connor. Yes, you heard right, we’ve been disrupting the oh-so-thrilling world of Skip Hire in Greater Manchester, and let’s be honest, the North West has been crying out for a revolution in the dumpster industry. Absolutely groundbreaking stuff. Our team of self-certified "legends" has been working so hard their socks are now orbiting the Earth. This one’s for you, TIDAL crew - you’ve earned it. Now go have a sit-down before you pass out from all the glory.

Big thank you to shopperON for the opportunity to speak yesterday at Dubai CommerCity on sustainable e-commerce operations and business practices. Nice to have TIDAL Digital leading this conversation as a pure performance partner. :D

Our very own Liam Troughton , Reece Kapoor , and Brett Magill are gracing the stage at the shopperON brand activation and popup event at Dubai CommerCity this week. And by “gracing,” we mean rambling about things you’ve probably never heard of - or care about. If you have nothing better to do and want to hear the musings of three practically unknown performance marketers, feel free to pop by. ☝️ Liam will be talking about “The Role of Social Commerce in Shaping the Future of Online Shopping” - yeah, we’re not entirely sure what that means either. ☝️ Reece , in his usual totally objective fashion, will enlighten you on “Personalisation at Scale: Crafting Unique Customer Journeys” (sounds riveting, doesn’t it?). ☝️ Brett ? Oh, he’ll be thrilling the crowd with his deep dive into “Sustainability in E-Commerce: How to Go Green.” Hold onto your seats, folks. These are bound to be earth-shattering sessions that you absolutely cannot miss. Or, you know, you could do something actually fun and hit the beach instead. We won’t judge.

Winning agency awards is cute and all, but snagging one for an actual client campaign? Now that hits different... So yeah, last week at the We Are Search #GlobalSearchAwards , we strutted out with the “Best Use of Search FMCG” award for one of our favourite long-term clients, Goodrays . Not that you asked, or care, but we’re going to shove it down your throat anyway - the judges said something along the lines of… “ TIDAL Digital demonstrated exceptional creativity and precision in enhancing content credibility through expertly crafted infographics. Their comprehensive strategy meticulously segmented the audience, ensuring each segment received tailored, trustworthy information. By prioritising authenticity, they built strong connections and credibility with their audience, setting a new standard for transparency and reliability in their industry.” Thanks, judges. We’ll just awkwardly bask in the glory, no big deal.

Digital PR - the louder, more self-absorbed sibling of traditional PR - isn’t just some buzzword marketers toss around to avoid being irrelevant. Nope, at TIDAL, it’s the not-so-secret sauce behind our award-winning SEO campaigns. And since we’re obviously the most groundbreaking digital marketing masterminds you’ll ever come across, who else could even attempt to explain the thrilling world of digital PR to you? So buckle up, because you’re about to get schooled in our mind-blowingly relevant expertise. Good luck keeping up, though. You'll need it. https://lnkd.in/dwz67PJW

TIDAL Music: HiFi, Playlists

Lior Tibon

Rune Lending

SVP, Customer Engagement (Growth, Retention, and Business Analytics)

Angelo Sasso

SVP, Artist & Label Relations

Jason Kpana

Executive Vice President, Editor-in-Chief

Tony Gervino

Finance and Administration

Aaron Perkovich

Marketing Director

Alex Mas

Head of Product

Anders Herning

Head of QA

David Pain

Interim Head of Communications

Fiona Lee

Ty Roberts

Amir Bengard

Elliott Wilson

Chief Content Officer

Sarah Janiszewski

Senior Manager of Label Relations

Altán Cabal

Engineering Manager

JAY Z.

Founder

Falko Kremp

General Manager DACH & DK

José Luis Martín de Bustamante

General Manager Western Europe

Northeastern US Companies (Top 10K)

Communities Companies With More Than $1M in Revenue (Top 10K)

Video Companies With More Than 100 Employees

Greater New York Area Acquired Companies With Fewer Than 1000 Employees

TIDAL is a global music and entertainment platform that creates connects artists and fans, giving them exclusive access to high-profile content such as music, videos, livestreams, tickets, merchandise and live experiences. The platform’s original content includes the “On Air” podcast network, original video series, artist documentaries and more.

TIDAL is currently available in 52 countries, has more than 50 million songs in its catalog and over 200,000 high quality videos. Since inception TIDAL had livestreamed more than 120 concerts, offered 325,000 concert tickets and hosted hundreds of exclusive TIDAL member events globally.

Scottish National Investment Bank

Debt Financing - TIDAL

Sprint

Corporate Round - TIDAL

New York

United States

North America

TIDAL

Block scales back investment in TIDAL

Music Streaming? Why Bother When You Can Mine Bitcoin — Block Scales Back Investment in Tidal

Tech Layoffs: US Companies That Cut Jobs In 2022, 2023 And 2024

MUSIC BUSINESS NEWS: major TIDAL layoffs • UK Venue crisis • 443M Snapchat DAUs • Apple Music upgrades • LoveTunesAI • More

Latest round of TIDAL layoffs could hit a quarter of staff (report)

25% of TIDAL laid off as Jack Dorsey signals return to ‘startup’ mode

Essential Artist Accounts to claim before you release music

Tidal rebrands as The ETF Masters

What are TIDAL Tools for Songwriters and why do they matter?

The tide is high for Tidal’s white label ETF business

India

Asia

United Kingdom

Europe

Germany

South Korea

HTML5

Amazon Route 53

Google Analytics

Adobe Flash

Cloudflare CDN

Google Tag Manager

Vimeo

Amazon EC2

GoDaddy

F5 NGINX

TIDAL Digital is a performance marketing agency providing services in SEO, PPC, and paid social media marketing. The agency uses data to drive online advertising strategies.

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