Milieu Insight is a market research and data analytics platform that offers online survey tools and market research services.

Milieu Insight

Milieu Insight | 6,804 followers on LinkedIn. Empowering knowledge for a more connected world | Milieu Insight is an award-winning survey and market research company that empowers brands and agencies to build consumer engagement eco-systems that deliver agile and actionable business insights. Trusted by the world’s best brands, our solutions are powerful and flexible, and scales to meet the research needs of any business. Even yours.

EMEA and Asia Pac Director, Google for Education

Colin Marson

Investor | Venture Builder | Mentor

Benjamin C.

Research | Panels | Operations | Growth | Board

Sundip Chahal

Graphic Designer // UI Designer // Art Director // Illustrator

Francisco Lemos

I’ve spent most of my career working in research. There were summer stints at the local samosa factory (‘don’t come back’), Bradford & Bingley (too much beer but was fun) and Northern Electric (nice folk, madness, work parties made Milieu karaoke nights look like a Care Bears evening out). After starting at Ipsos (little vacay at RI in between), I joined YouGov (headcount 15). Fast forward 3 kids, 2 continents, 18 odd years of service and a decade as COO, my time was up. The company decided to head in a different direction & I pondered my next move. Then the call came from Gerald Ang - he mesmerized me as soon as he opened up Milieu Insight 's Canvas 2.0 platform & showed me the goods. Gerald was someone I begrudgingly admired; begrudging because he kept winning work from my old company, admired because I know what he went through to do it – I’ve never had the balls to do a start-up, never mind the origin story (which we are saving for the Milieu paperback). Even if he ‘had me at hello’, my own pitch back was more Liam Neeson than Jerry Maguire. ‘I do have a very particular set of skills. Skills I have acquired over a very long career’ I could see the potential immediately – I knew how underwhelming the options for clients were. It’s 2024, and yet some research products and so-called platforms are still 2010. It doesn’t matter how much you fill the hopper, scale teams, drive efficiencies but eventually the technical debt is going to bite. Bite hard. ⬇ But here was a founder who wasn’t running tech & product like his own little vanity playset. He’d made tough decisions, brought in the right people, backed his teams, sometimes when they disagreed with him, wore 6 different hats & didn’t put his own ego first. Tough times don’t just make tough people, pressure makes diamonds 💎 This SEA genie is about to be released – we are getting ready to go across the World 🌏 I have my dream team & we have our amazing product. - You’re going to get something that’s incredible value – dripping in blood, sweat, tears and innovation. There’s no outdated framework (the proof is in our pudding, try it) - Ask for a demo and if you’re not purring after 5 mins of seeing our survey builder tool, then I’ll buy you a beer · Launch multi markets one click. Bang. · Real time data drops. · Connect it, slice it, dice it with our Portraits collection = forget generic data, we deliver depth - data that informs strategy & you can synch our puppy up to get a real picture of your audience. · Analyze it instantly, don’t crunch your gears or your brain cells waiting · And then output it and share it with our Visualize tool – charts you can easily customize and share. What does this mean for any company who’s already seeing disgruntled customers leave by their droves, fed up with crappy products & dodgy data? As Liam would say… ‘I will look for you, I will find you and I will kill you’ #milieuinsight #dontcheckunderthebed

🧠 Why are Singaporean youths holding back from seeking mental health support? “I don’t want to burden anyone.” This was the top reason shared by nearly half of the youths in a study we conducted with CARE Singapore . But it doesn’t end there. Academic stress, fear of judgment, and doubting if their struggles are “serious enough” also play a huge role—especially for those with more severe depressive symptoms. Gender plays a part too. 👩🦰👨🦱 Female youths reported that peer relationships and self-esteem weigh heavier on them, showing that mental health challenges affect everyone in different ways. Swipe through to discover the full insights. 💬 Or, reach out to us for the full dataset: https://lnkd.in/gbNu5XYb #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware #Trend #MarketTrends #Insight #SocietalInsights #MentalHealth #Students #Youths #Singapore #MentalWellbeing

Feel that chill in the air? Nope, it’s not just winter—it’s nostalgia marketing making a comeback. From Tamagotchis and Y2K fashion (butterfly clips, anyone?) to a Friends collab at McDonald's , the past is having a moment. Don’t miss out—dive into the ‘Insight Scoop’ below! 📬✨ #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware #Trend #MarketTrends #Insight #SocietalInsights #NostalgiaMarketing #Y2K #Meta #VisionPro #Google #Amazon #DonaldTrump #Election #KamalaHarris

New dataset alert! ✈️🌏 As the year winds down, the holiday season kicks into high gear. Whether it’s students enjoying winter breaks or professionals making the most of their annual leave, leisure travel is top of mind for many. ❄️ Our latest dataset dives into the overseas vacations Southeast Asians are planning—from top destinations and travel companions to vacation activities and the use of booking platforms. 🗺️🏖️ Check it out here: https://lnkd.in/gfGqE4aq Marcus Lim Hui Xin Audrey Cheah Jaylene Pay Carissa Chua Sandra G. Anton Martin Bianca Urrutia Waritsara Juntarima Pawee Sriwareerat #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware #Trend #MarketTrend #Travel #TravelTrends

📢 New Insights on Youth Mental Health in Singapore! "Singaporean Youths Hesitate to Seek Mental Health Support, Fearing They Might Burden Others.” This recent study, in collaboration with Milieu Insight , highlights findings from a nationwide survey, revealing critical gaps in mental health education and the impact of stigma and self-doubt on young people. These insights underscore the importance of accessible education and community resources to empower youths to seek support without fear. Together, let's work towards a future where mental well-being is fully supported! Read the full article:

CARE Singapore

🏮🧧 Ready for Lunar New Year insights? For the upcoming Year of the Snake 🐍, we’re back with a fresh 2025 dataset revealing how Southeast Asians plan to celebrate and spend this season! From budgets for food 🍊 and fashion 👗 to thoughts on festive promotions 🎁, this study offers a unique peek into spending habits and financial outlooks for the year ahead. 🎉✨ Download the dataset for free to see what’s driving the region’s celebrations! https://lnkd.in/g_BQ-wAt Marcus Lim Hui Xin Audrey Cheah Anton Martin Carissa Chua Sandra G. Jaylene Pay Juda Kanaprach #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware #Trend #MarketTrends #Insight #SocietalInsights #LunarNewYear #ChineseNewYear #LNY #CNY #Spending #SpendingHabits

🌏 We asked, and Southeast Asia answered! Together with Campaign Asia-Pacific , we explored the region’s top 10 favorite food brands, uncovering what makes them stand out—whether it’s their affordability, unforgettable buyer experiences, or smart marketing moves. 💖🍜🍲 Did your favorites make the list? Find out why these brands are so loved by Southeast Asians here: https://lnkd.in/gBCpwYKX P.S. Was anyone really surprised about Jollibee Group , McDonald's and KFC ? #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware #Trend #MarketTrends #Insight #SocietalInsights #FoodAndBeverage #FnB

Got any weekend plans? 🌞 Here's what some Singaporeans are up to: 77% are spending quality time with family, while 63% are taking some solo time to unwind from the daily grind. But here's the reality—2 in 5 are still working over the weekend! 😅 Interestingly, our recent study on hustle culture in Singapore also revealed that 1 in 2 are working over 45 hours a week, and 42% say their mental health is somewhere between "fair" and "extremely poor." And burnout? 67% feel it at least once a month. Looks like work-life balance is still a bit out of reach for many. Curious to learn more about the trends shaping our lives? Reach out to us here: https://lnkd.in/gbNu5XYb #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware #Trend #MarketTrends #Insight #SocietalInsights

🚨NEW REPORT 🔍 How’s AI fitting into our daily lives—and transforming work? Whether it’s ChatGPT for brainstorming or Midjourney for creative magic, AI is becoming essential to how we get things done. This report dives into how both everyday users and marketers across Southeast Asia are embracing AI, boosting productivity, and reshaping creative work. 💼✨ Get the full scoop—download your free copy today! https://lnkd.in/gq_wj6MY Marcus Lim Juda Kanaprach Carissa Chua Sandra G. Jaylene Pay Hui Xin Audrey Cheah Anton Martin Waritsara Juntarima Pawee Sriwareerat Tram Nguyen #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware #Trend #MarketTrends #Insight #SocietalInsights #GenAI #GenerativeAI #ArtificialIntelligence #AI #Midjourney #ChatGPT

Big changes are in the works at Milieu! 💙 We just wrapped up an inspiring strategy day with our teams from across Southeast Asia. It was amazing to see everyone together—some in person, some joining virtually—but all with the same energy and focus! We tackled departmental strategies, shared our exciting plans to expand into the UK and US, and opened the floor to an anonymous Q&A where everyone could speak their minds. Days like this remind us why we’re here and where we’re headed. So grateful for this team, and we can’t wait to share what’s next! 🤝🌏 A big thank you to everyone who made this possible—we couldn’t have done it without you! 💙 Gerald Ang Sundip Chahal Juda Kanaprach Kelvin Li Marcus Lim Nigel Lin Leon Yer Sonia Elicia D. Derek Tan Josephine Yap Pawee Sriwareerat #SurveySoftware #Analytics #Trends #MarketResearch #Research #MarketTrends #Survey #Strategy #StrategyDay #SoutheastAsia #Singapore

Metric
Company Name	Milieu Insight
Symbol
MSH ID	EU:MILI
Market	PRIVATE
Sector	Commercial & Professional Services
Industry	Market Research
Country	SG
Stage	Series A
Employee Count
Website	mili.eu/sg
LinkedIn	milieuinsight
Founders

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Enterprise Value
Monthly Web Traffic	51.48K
Web Traffic Growth	0.76
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Raised Capital	5M

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MILI

EU:MILI

Milieu Insight

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