Misfits creates experiences that combine digital and physical elements to connect and engage people in communities. The company focuses on elevating play through crafting experiences that extend beyond screens.

Misfits

Misfits Gaming Group (Misfits) is an interactive entertainment company that exists to elevate play through the crafting of superior-quality, exceptionally fun experiences that leap off the screen to connect and engage people in safe, fun communities. We do this through our interactive experiences, content, and live events. 

Our purpose is to spark joy and connection through the magic of play.

Trog Hawley Capital

The E.W. Scripps Company

Misfits Gaming Group

🎉 What better way to start our company's new focus on developing captivating gaming experiences than with not one, but two award nominations!

🎮 We are delighted that our first-ever brand experience in Roblox has been shortlisted for BOTH "Best Audience Engagement" and "Best Use of Gaming", in the Campaign Tech Awards. 

Trust means so much to us, so we would like to thank Wavemaker UK and Perfetti Van Melle for being amazing partners, understanding and believing in the value of our unique offering, and allowing us to bring the Chupa Chups "Skate & Create" to life. 

This campaign also leveraged the power and reach of our incredible network of Roblox influencers within the Pixel Playground community. Leveraging the right audiences for the right brand is crucial for driving high engagement and success. Check out all the other amazing finalists - 
https://lnkd.in/eJUX6GX

#Gaming #roblox #ugc #creators #entertainment #ingameadvertising #metaversemarketing #awards

🚀 Exciting News Alert! 🚀

We are thrilled to announce that Misfits Gaming is diving headfirst into the world of game development! Leveraging the power of our media roots, our avid community of gamers, and game production innovations, we're on a mission to redefine what it means to be a modern game studio.

We have always had deep roots in video games, and this move is a testament to our passion for the interactive industry and the fans at the heart of it. We are on a mission to carve our legacy through our very own IP; we are… POWERED BY PLAY (™) 🎮

Our new mission 👀

Misfits exists to elevate play through the crafting of superior-quality, exceptionally fun experiences that leap off the screen to connect and engage people in safe, fun communities.

Stay tuned for more exciting updates about our interactive experiences over the coming weeks!  We can't wait to share the magic we're brewing - let's reshape the future of gaming together! 🚀  

#MisfitsGaming #GameDev  #Gaming #ImmersiveExperience

🎉 Pixel Playground Turns 1! 🎉

We are thrilled to be celebrating the one-year mark of Pixel Playground. What an incredible journey it has been! Headlined by Kreekcraft & Karl Jacobs, our innovative marketing strategy collaborates with creators to lead our O&O channels and inform top-of-funnel user acquisition. Our YouTube channel has become a hub for gaming enthusiasts, attracting a diverse audience from all corners of the globe.

A snapshot of our achievements:

🚀 Rapid Growth: 
We've experienced rapid growth by optimizing our content for game types and trends, resulting in a subscriber count of 1.2 million and climbing! With total channel views surpassing 225.1 million and total hours watched reaching an impressive 8.1 million, our channel has made and will continue to make its mark in the digital landscape.

💡 Continuous Learning: 
In just one year, we've experimented with different editing styles and content formats, finding winning formulas for retention and engagement.  We've embraced evergreen content while staying agile and responsive to trends on both YouTube and Roblox, leading to an average growth rate of 4.5% month-over-month.

🎮 A successful vehicle for marketing our IP: 
This channel has offered us the ability to respond quickly to the needs of our games and partners at a substantial scale. After livestreaming the launch of our first game, we saw incredible traffic to the experience reaching over 500K visits within the first 24 hours!

This unique approach sets us apart from other game developers in the UGC space. 

As we reflect on these milestones, we're incredibly proud of everything we've achieved in our first year. None of this would have been possible without the unwavering support of our amazing community and the dedication of our talented team.

Here's to many more years of creativity, innovation, and success! Thank you for being part of our journey. 🚀🎉 

#Creatoreconomy #content #GamingCommunity #YouTube #roblox #creators

It's #GDC week! With our team heading there, we wanted to share more on the Misfits approach to #gamedevelopment.

User-generated content (UGC) communities have thrived since the 1980s, originating with passionate fans modifying games on personal computers. Some of the world's biggest games, like League of Legends and Fortnite, began as mods before evolving into independent IP giants. Remarkably, games proven through UGC methods are now becoming UGC platforms themselves, and we're thrilled to engage in these vibrant ecosystems.

As Misfits, we understood early on that development practices effective outside of UGC platforms don't directly translate within them. Balancing matured game production with organic approaches is crucial to avoid alienating players or compromising quality.

👉 Our approach combines native UGC developers with AA/AAA game design expertise, enabling us to create experiences unique to the platform.

By empowering our developers with the right tools and support, the possibilities are endless! Join us as we craft incredible experiences on Roblox and Minecraft and beyond 🚀 

Reach out and meet us at Game Developers Conference this week Chris Casanova, Hussain Moosvi, Steve Hemmesch, and Nicole Du Cane Spencer or apply to our open roles on our careers page! 

#gdc2024 #roblox #gamedev #hiring #gamingindustry #gaming #ugc

(PIC: Dec 2023)

We're #hiring a new Sr. Software Engineer in Seattle, Washington. Apply today or share this post with your network.

Coming in hot this March. The Misfits Gaming Group partnership team will be at #gdc2024, #PaxEast, and the IAB Playfronts in NYC.

Which events will you be at? Let's meet up and connect! 

We're excited to share more about what we've got coming this 2024 across: 

🎮 our game development studio and how we're integrating brands successfully into Roblox and Minecraft, along with building our own O&O games and licensing opportunities

🤳 our unique creator strategies for influencer campaigns and amplification, especially with our roster of the biggest Roblox creators

🎤 our live events building off of last year's success from the award winning Name Your Price with AustinShow to the Roblox-focused Pixel Playground Live

With Game Developers Conference up first, who will I see there? Let's set time to meet!

Justin Stefanovic and Vas Roberts will be hitting the other events!

#gaming #creatoreconomy #roblox #influencermarketing #videogames #brands #marketing #gameindustry #gdc

We're #hiring a new Associate Level Game Designer in Seattle, Washington. Apply today or share this post with your network.

We're #hiring a new Sr. Data Analyst in Seattle, Washington. Apply today or share this post with your network.

📣  Last year our incredible team took Name Your Price on the road to four cities and had an unbelievable time entertaining over 5,000 ticket holders plus tens of thousands more on stream. 🏆 

Pumped and proud to win Best Streamed Series at this year's Streamer Awards!
Look out season 4! 👀 

#liveevents #Liveshow #streaming #production #twitch

MISF

GG:MISFITSGAMING

Misfits