Forward Fashion (International) Holdings Company Limited engages in the retail of fashion apparel in Macau, Mainland China, Hong Kong, Taiwan, and internationally. It operates own brand stores under the UM, UM Junior, UM.IXOX, IXOX, and WF Fashion brand names. It also sells footwear, cosmetic and skincare, designer home accessories, artistic ornaments, and other lifestyle products through its retail stores and online. As of December 31, 2021, the company operated 216 self-operated retail stores, including 190 mono-brand stores and 26 multi-brand stores. Forward Fashion (International) Holdings Company Limited was founded in 2005 and is headquartered in Tsim Sha Tsui, Hong Kong.

HKSE:2528