Happy Nature offers fresh cow's milk that is rich in A2 protein and is marketed as organic. It claims to provide hygienically packaged milk without additives.

Happy Nature

Happy Nature | 2,165 followers on LinkedIn. Premium dairy &amp; breakfast essentials at your doorstep ! | Happy Nature is run by 4 caring dads who happen to be Engineers and MBAs from IIT, XLRI &amp; AIM. We are extremely passionate about serving the purest, freshest &amp; healthiest dairy &amp; breakfast products to you and your families produced through ethical farming practices which empower farmers and lay a foundation for growth and prosperity for them. We promise to be a pillar of strength in your journey towards leading a healthier lifestyle.

CEO, Co-Founder & Director - Happy Nature | Entrepreneur | Ex- Banker | XLRI | IIT

Vikas Singh

Investment Veteran Forging value for business owners, funds & CorpDev | Expertise across asset classes | Dealmaker, Risk management | Building…

Summeer Bajpai

End-to-End Consumer XP & Strategy || Market Research || Digital Marketing & Automation || E-commerce & Digital Sales || Category Growth & Management

Divyanshu mishra

Creative Graphic Designer and Video Editor at Happy Nature

Ashwani Pandey

🌟Start a Healthier You in the New Year with Happy Nature!🌟 Dear LinkedIn Professionals, This New Year, Happy Nature has a fantastic surprise – our Bilona Cow Ghee! 🎁 🎉New Year Offer: Buy 2, Get 1 Free! https://onelink.to/jz2pkk For hardworking professionals who prioritize everything but their well-being, our farm-fresh Bilona ghee, made on the farm not in a factory, is now available at an exclusive offer. 🚜Why Happy Nature? ✅ Farm-fresh and pure ✅ 100% clean label produce - free from all types of chemicals and preservatives ✅ Crafted exclusively on our farms ✅ Elevate your cooking tradition 🎅Support and Spread the Joy of Good Health! Share the gift of wellness with colleagues or surprise your family. Let health be the special present you give this New Year. Be a Secret Santa for Health! 📆 How to Get This Offer: Download the Happy Nature App : https://onelink.to/jz2pkk Comment on this post and share your details with us!! 📆 Limited Time – Act Now! Order today through the Happy Nature App or comment on this post to share your details and embark on a Healthy New Year with the richness of Happy Nature's Bilona Cow Ghee! #HappyNature #NewYearResolution #HealthyLiving #BilonaCowGhee #FestiveWellness #CleanLabel

🎇 Forgot the Gift? We’ve Got You Covered! 🎇 No need to face the traffic - we deliver directly to your loved ones. 🌟 This Diwali, send a thoughtful, healthy surprise with our Special Gift Box, packed with farm-fresh essentials: • A2 Desi Cow Traditional Bilona Ghee • Organic Honey, Green Tea, Peanut Butter • Protein Squares, Diyas, Dhoop, Hawan Cups & more! Click below and enjoy amazing bulk discounts! https://lnkd.in/gEmGQmbW

Happy Nature is not just transforming the dairy and breakfast industry in India; they're also leading the charge in sustainable packaging. Envisioned at IIT-Roorkee renunion by Vishal Rastogi and his roommate, Happy Nature now serves 12,000 consumers daily with premium, farm-fresh products from their own dairy farms. 🔄 Embracing Eco-Friendly Packaging Solutions 🔄 After initially using glass bottles in Delhi, Happy Nature has transitioned to 100% recyclable 3-ply paper gable top cartons for their milk products. Here’s why this move makes sense: 🌍 Understanding the Carbon Impact 🌍 Vishal explains that while glass bottles are often considered more sustainable, they come with a significant carbon footprint. The extensive cleaning process for glass bottles uses large amounts of water and energy, leading to higher emissions. Additionally, the weight of glass bottles means delivery vehicles carry less product, further increasing carbon emissions. ♻️ Advantages of Paper Cartons ♻️ Paper cartons present a more eco-friendly alternative, avoiding the energy-intensive recycling process required for glass. Happy Nature’s pouches are made from virgin plastic, designed for efficient recycling with a robust thickness of 80 microns—well above the minimum 50 microns required, enhancing durability and ease of recycling. 🚛 Optimized Delivery and Efficiency 🚛 The switch to lighter, recyclable packaging enables more efficient deliveries, reducing the overall carbon footprint. Proper segregation and recycling in urban areas make pouch disposal manageable and effective. 🛒 Enhancing Consumer Experience and Education 🛒 Packaging is more than just an exterior—it’s a key element in consumer education. Happy Nature’s new packaging is designed to be both attractive and informative. Labels provide essential product details, helping consumers make informed choices about items such as A2 desi cow’s milk and buffalo milk. Vishal also notes that while label reading is not yet widespread in Indian households, it is expected to grow as consumers become more health-conscious and parents seek the best for their children. 📈 Market Insights 📈 According to Mordor Intelligence , the milk packaging market is projected to grow from $47.89 billion in 2024 to $59.96 billion by 2029. This growth is driven by the rising demand for eco-friendly packaging solutions and increasing flavored milk consumption. Happy Nature’s commitment to innovative and sustainable packaging is in line with these market trends. Learn more about how Happy Nature is leading the way in sustainable packaging. Watch the full video here: Full Link: https://lnkd.in/ge7aCZWM #happynature #dairy #milk #d2c #sustainablepackaging #ecofriendly #packaging Inflection Point Ventures Ashu Agrawal

Snackfax

Two IIT-Roorkee alumni, Vishal Rastogi and Vikas Singh , are shaking up the Indian breakfast scene with Happy Nature – one of the fastest growing F&B brands in India 💡👇 Their journey began with a shared concern – the rampant adulteration in dairy products, particularly milk, a vital component of Indian breakfasts. They recognised the growing demand for organic and preservative-free options and saw a massive gap in the Indian organic food market – which is projected to reach a staggering $17.2 billion by 2025. Happy Nature started as Doozy Farms in 2016 – focusing on delivering fresh, antibiotic-free milk. However, their vision expanded. Today, Happy Nature is a clean-label brand (100% chemical-free) offering a comprehensive breakfast portfolio including A2 milk, desi ghee, paneer, yogurt, and millet, protein & probiotic options. It grew its consumer base, added new cities to its delivery list (currently, a total of 12) and brought in products with high gross margins to achieve breakeven. The brand claims it turned EBITDA positive in FY23 with 55% YoY revenue growth. By FY25, Happy Nature aims to close its ongoing funding deal (debt+equity) and hit the INR 100 Cr+ revenue mark. Dive deeper into their journey here: https://4-2.co/4b4mvMI #startups #brands #growth

Inc42 Media

Just finished an exhilarating 8-year journey, filled with joy and challenges, ups and downs. Despite it all, we've not just survived but thrived. Now to the next 8 years !!! #happynature #cleanlabel #dairy #breakfastessentials #nosecrets

Vishal Rastogi

India’s D2C market has rapidly evolved from its early days in 2013-14 into a burgeoning sector, projected to reach a $300 Bn market size by 2030 🚀 With D2C brands now integral to people’s everyday choices – from personal care to food and beverages – their influence is unmistakable. While major D2C names often capture the spotlight, numerous emerging brands across India are revolutionising consumer habits with their innovative approaches. These brands are not only challenging established ecommerce giants and traditional brands but are also setting new standards in brand building and customer experience. At Inc42, we have been at the forefront of recognising these trailblazers. And we are glad to announce the third edition of the most coveted list for D2C brands – #FAST42 . In the past editions, we’ve seen over 2,000 applications – and after featuring 84 outstanding which have gone on to raise over $200 Mn in funding and achieved revenues exceeding $500 Mn – we are back on the quest to identify 42 of India’s fastest growing D2C brands in 2024. Here’s a closer look at the winners of the past editions of Fast42 (And you could be next!) 👇 Get a chance to be discovered as India’s fastest growing D2C brand today: https://bit.ly/3ul6wZT #startup #d2c #brand #applications Emiza Inc. Simpl

I was blown away by the money-making potential in this business. Dairy is the single largest agricultural commodity contributing 5% of the national economy. In today's episode, Vishal Rastogi shared everything about this business. We talked about: 06:00 Avoiding Milk Adulteration 12:02 What is the European Standard? 17:20 Investment in setting up your Farm 21:25 Happy Nature's impact on farmers' incomes 25:38 How does Logistics work in the Dairy industry? 31:12 Clean Label Breakfast Essential 38:30 Top-selling product of Happy Nature 45:42 Highest Gross Margin Product 55:31 First 100 Customers 01:03:38 Customer Acquisition Cost 01:15:40 Future Expansion Goals I am confident you will not waste a single minute of your watching this episode. It will be worth your weekend watch, check it out, link in first comment. #milk #podcast #business

Nitin Bajaj

Year 2023, Happy Nature experienced a year marked by both challenges and blessings, all under the guidance of divine grace. The journey commenced with a meagre account balance, a soaring burn rate, and a nearly stagnant growth rate, compounded by a harsh funding winter. Despite achieving remarkable growth in 2022 at nearly 100%, the absence of growth and the burden of high expenditures were ominous signs. During a critical period, two of our co-founders embarked on a sabbatical due to personal reasons, placing the responsibility squarely on the shoulders of the remaining two founders. Faced with the daunting task of navigating the company through adversity and overcoming the curve, the team persevered. Gradually but steadily, positive transformations began to unfold. A modest fundraise injected essential runway, reigniting growth within the system. Exhaustive efforts were dedicated to overhauling and optimizing operations, collaborating closely with vendors to reduce COGS. Through increased marketing expenditure, a positive shift in outcomes finally emerged. While the growth rate did not match the previous year's proportions, a steady month-on-month increase signaled a positive trajectory. Rigorous work on operations and cost efficiency turned the company EBITA positive in October and something we repeated again in month of December. Diversification became a focal point as Happy Nature introduced numerous products, aligning with our 100% clean label Breakfast Essential theme. Special emphasis was placed on Millets, Protein, and Probiotics as key attributes for the next set of products. The dedicated efforts of the Product Development team will result in an imminent launch of 7-8 new products in Q1 2024. As the year draws to a close, Happy Nature stands on a high note. I am optimistic that the collective hard work and resilience displayed by all Happy Nature employees in 2023 will pave the way for a new phase of growth and prosperity in the coming year. Wishing everyone a joyous New Year in 2024. I firmly believe in Year 2024, a number of people would have taken a new year resolution of eating healthy and knowing what they are consuming. We will have many more Conscious Consumers who will read the label before buying. Thanks to people like Revant Himatsingka (Food Pharmer) , Sonali Saraogi Singh , Shashank Mehta and many more who are not only educating consumers but also building super brands themselves. #cleanlabel #d2c #d2cbrands #happynature #fundraise #ebita #healthyfood #nosecrets #minimumprocessing #minimumingredients

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We are a bunch of Engineers (from IIT / DCE) and MBAs (from XLRI / AIM) who are extremely passionate about serving the purest, freshest & healthiest food products to you and your families produced through ethical farming practices which empower farmers and lay a foundation for growth and prosperity for them. We promise to be a pillar of strength in your journey towards leading a healthier lifestyle.

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