BlueCast is a manufacturer of castable resins, producing high-quality materials for the jewelry industry.

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Bluecast | 305 followers on LinkedIn. Write better LinkedIn content, faster - so you can grow your personal brand.

CEO @ Compound | Co-founder @ Bluecast | Building a social media agency for B2B companies

Tommy Clark

Bluecast

The truth: LinkedIn is a massively underrated channel for building your personal brand. 1. Decision makers at potential employers or clients are power users of the platform. 2. Organic reach is still strong in 2024. 3. Only 1% of users on LinkedIn post content. If you want to get in front of people that can advance your career, LinkedIn is the channel to do it. Problem is, a lot of the tooling out there right now that promises to use AI to help you write content just isn't that great. Until now. With Bluecast, you can: * Repurpose a blog article, YouTube video, or interview transcript into a LinkedIn draft in your desired tone of voice in seconds. * Research and pull inspiration from winning LinkedIn formats to increase the likelihood that your post performs well. * Match the output from Bluecast to the exact tone of voice you're looking for by using the Writing Styles feature (this is insane). Want to see how it works? Here's an in-depth walkthrough of the platform from our co-founder Tommy Clark . If you want to write better content, faster...so you can grow your personal brand, we've got a free 7-day trial for you. No CC required. PS: Share this with someone who's been wanting to grow on LinkedIn :)

A message from our founder on a Saturday evening, because who isn’t scrolling LinkedIn at this time?

Been meaning to start posting LinkedIn content? Here are 3 ways you can use Bluecast to go from idea to finished post, in minutes:

Not sure what to post on LinkedIn to grow your personal brand? Steal these 7 proven post formats from Tommy Clark . And then use Bluecast to draft them in minutes. It's time to stop procrastinating on pressing publish 🤝

The truth: you won't win on LinkedIn without months of consistency. PS: If you need support *staying* consistent, try using Bluecast to speed up your post drafting process.

Honest question. Why do you feel the need to create "new" content all the time? Here's a secret that the top founders and creators on the platform are using to grow their audience (without having to come up with new ideas every day). They repurpose the hell out of their content. One way to do that? Say you have a YouTube channel. You've been posting for some time. All you gotta do is this. → Go to a recent video of yours → Copy the URL → Paste it into the Bluecast repurposing feature → Select a Writing Style (I used my own here) → Click "generate" Boom. Now you have a post that you can publish here on LinkedIn. You can either use the output as is, or make some minor tweaks if you'd like. Either way. But see how easy that is? You gotta break the frame that says you "have to" come up with some new, profound idea every day if you want to post on here. Instead, get the most that you humanly can out of your winning ideas.

Struggling to gain traction with your startup on LinkedIn? ✅ STOP: Posting into the void from your company account. ❌ START: Building your personal brand as a founder. Pay attention to all the content you engage with when you scroll on here--all from *people* right? Thought so. More in today's video breakdown:

One of the most common pieces of feedback we've gotten over the past 3 weeks: "Bluecast is great for writing long-form LinkedIn content...but how do I use it to write shorter, punchier content?" Tommy Clark has 2 answers for you: (1) Use the Post Format to give Bluecast constraints. We'll actually have some *new* post formats dropping this week, some of which are short-form. So this will be taken care of for you. (2) Use the Custom Instructions. In the instructions box, limit the post to 200-300 characters. This should give you an output that is more short-form. Any questions? Let us know 🤝

Trying to build a personal brand on LinkedIn? Here's the biggest mistake Tommy Clark sees new creators make: Trying to do WAY too much. Unfocused doesn't perform well. You need to answer one crucial question: Why should someone in your target audience follow you? If you can't answer this with a specific value prop, you're dead on arrival. The key to gaining traction fast is becoming known for a specific thing. Get clear on what you want to be known for. For example, Tommy's built his audience around B2B social strategy and content. People who want to improve their personal brand or content strategy might work with his agency or sign up for Bluecast (😉). Once you've identified your topic, figure out what to post. This is where tools like the inspiration feed in Bluecast can be helpful. Here's how to use it: 1. Pull up the inspiration feed under "Inspire" 2. Create a custom list based on your specific topic 3. Add LinkedIn profiles of influencers in your niche 4. Use this feed to see trending topics and high-performing content in your category Remember, you might have multiple interests, and you'll see "big" creators posting about various topics at once. But... YOUR goal is often to get job opportunities or clients. That comes from being known for a specific thing. So, pick one topic. Use tools like the Inspiration feature to feed yourself ideas on what's performing well, topics, formats, and trends in your industry. And don't try to be everything to everyone. Be the go-to resource for your specific audience in your specific topic. That's how you'll stand out and grow your following effectively.

It's hard to find your "voice" in writing... especially for founders just starting out on LinkedIn. But here's 1 simple tip to write better content, faster: Take inspiration from other successful content creators. Look for specific attributes in their writing that resonate with you: - How they structure sentences - Their use of metaphors - Variation in sentence length - Hook formats they employ By cherry-picking these elements from other writers, you can start crafting your own unique style. Over time, this blend will evolve into your distinct voice. Too speedrun this process, try using the Writing Styles feature in Bluecast. It's a game-changer that automates this learning curve. Here's how it works: 1. Go to Bluecast 2. Click "Add creator style" 3. Copy-paste the URL of a LinkedIn creator you admire 4. Bluecast creates a new writing style based on that creator Now, when you repurpose content or write from scratch, Bluecast applies elements of that creator's tone to your output. It's like having a writing mentor built into your content creation process. PS: If you want to try this out, check out our 7-day free trial :)

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