Clarity Data Insights provides advanced analytics utilizing knowledge graphs and AI technologies to help businesses maximize their sales and marketing data.

Clarity Data Insights

Clarity Data Insights | 120 followers on LinkedIn. A Better Way to Organize Knowledge | Your business is full of journeys. From customers to products, employees to supply chains—anything that involves a series of events or processes over time makes up a journey. 

But understanding these journeys through traditional data analytics can be a major challenge.

Marketing Consultant

Brian Curtiss

If a grizzly bear can relax in a stream, why can’t you feel the same about your data? Here’s how AI can bring you that peace. 🧘♀️🐻 #AIAutomation #DataMastery #RevOps #Marketing

Orrin Broberg

Why is two-thirds of your enterprise data just sitting there unused? Break down silos with Knowledge graphs. #revops #martech #knowledgegraphs #AI #neo4j

Does your company struggle with siloed data? Clarity's Chief Analytics Officer recently sat down with Dave Brock, CEO of Partners in Excellence to discuss this issue and other challenges of gaining data-driven insights. Check out our blog post to see the video excerpt from this discussion. https://lnkd.in/db_TC4ED

The CIO's role as an evaluator of new technologies has never been more important. This article establishes a solid framework for assessing the impact and value of a new technology on an organization. All four of their criteria are rarely met: disruptive business value, independence, connectivity, and extensibility. One technology available today does meet all four criteria: knowledge graphs. Knowledge graphs have broad applicability across an organization for increasing revenue, cutting costs, and improving operational efficiency. It's time to check them out! #AI #CIO #dataanalysis #knowledgegraphs Neo4j

The application of graph technology for marketing is accelerating. Gartner estimates that by 2025, it will be used in 80% of data and analytics innovations. Now is the time to consider adding knowledge graphs to your tech stack. Check out Neo4j for some great case studies. #AI #martech #knowledgegraphs #dataanalysis

Knowledge graphs have been around for a while but are now being used by marketing leaders to drive customer engagement and revenue growth. Gartner has identified knowledge graphs as a technology "critical enabler." No matter your role in your organization, you rely upon good data to make daily decisions. Check out this article to see what they can do for you. #ai #marketing #healthcare #knowledgegraphs

More use cases for knowledge graphs in journey mapping: customer journeys, product life cycle, supply chain management, customer segmentation, and more. Get actionable insights unavailable in relational database queries. #customerengagement #marketingtechnology #cdps #supplychainmanagement #productlifecyclemanagement #ai #knowledgegraphs

Siloed data and rigid database technologies inhibit your ability to truly analyze and understand the complexity of these critical journeys. Discover a better way! #ai #decisionscience #knowledgegraph #journeymapping #customerengagement

Customer data platforms (CDPs) are typically used to create a unified view of the customer for marketing and sales enablement. From a data perspective, they serve a dual purpose one is for data management and one is for analytics. Stitching various sources of data together can translate to a rich dataset for AI purposes. It opens up the opportunity to create more comprehensive models of customer behavior. Using a database as a backend for an application and using it for analytics purposes comes with very different requirements. The dual purpose of CDPs makes them attractive in some ways, but also limiting in others. In particular, customer journey data can be thought of in terms of paths. Most CDPs, however, are implemented on top of traditional relational databases, which are not well-suited for path-based data. Augmenting CDPs with knowledge graphs and related AI tools can significantly enhance their analytics capabilities. #AI #ArtificialIntelligence #KnowledgeGraphs #MarTech

Rudy Agovic, PhD

Improve the performance of your customer data platforms with AI-enabled tools. #ai #marketingautomation #customerdataplatform #revenuegrowth #knowledgegraphs #machinelearning

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Clarity Data Insights