Kahoona provides a first-party data activation platform that analyzes user interactions to segment audiences and deliver real-time personalization, designed to operate without third-party cookies.

Kahoona

Kahoona | 2,878 followers on LinkedIn. Kahoona is the most intuitive way for every brand to get real-time customer visibility and unlock their full potential. | Using Gen AI, Kahoona enables hyper-personalization in a cookieless world, allowing brands and online retailers to turn the 96% of website visitors who remain unidentified into high intent buyers. 

After a few moments of user interaction, Kahoona’s AI predicts a user’s purchase probability, pricing level, demographics and other metrics previously obscured. 
Kahoona unlocks the AI predictive approach to hyper-personalization for marketing, on-site personalization, retail media, CDP and analytics.

Managing partner at 5Eyes

Ohad Gliksman

Gonzalo Martínez de Azagra

Award Winning Marketer I Author I Startup Enthusiast I Investor I Syndicate GP

Guy Poreh

Chairman at Kahoona & Airdata UAV

Zev Laderman

🚨 𝗔𝗰𝘁 𝗶𝗻-𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗼𝗿 𝗳𝗹𝘆 𝗯𝗹𝗶𝗻𝗱. 𝗧𝗵𝗲 𝘄𝗶𝗻𝗱𝗼𝘄 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗶𝘀 𝘀𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗙𝗔𝗦𝗧 🚨 Listen to what Oren Erlich has to say!

🚨 A little Thursday morning wake-up call for online brands 🚨 Web Cookies have a limited expiration date by design, and YOU’RE NOT ADAPTING ACCORDINGLY. ↳ 🍏 Apple’s ITP (Intelligent Tracking Prevention) limits cookie life to just 𝟳 𝗱𝗮𝘆𝘀. ↳ 🔔 Google’s “U-Turn” is still phasing out third-party cookies cleverly and almost entirely 𝘃𝗲𝗿𝘆 𝘀𝗼𝗼𝗻. 𝙎𝙤 𝙩𝙝𝙚 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 “𝙛𝙤𝙧𝙜𝙚𝙩𝙨” 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙖𝙗𝙤𝙪𝙩 𝙩𝙝𝙚 𝙪𝙨𝙚𝙧 𝙖𝙛𝙩𝙚𝙧 𝙖𝙗𝙤𝙪𝙩 𝙖 𝙬𝙚𝙚𝙠 𝙤𝙧 𝙨𝙤? Damn right! 𝙎𝙤 𝙬𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙩𝙝𝙖𝙩 𝙢𝙚𝙖𝙣 𝙛𝙤𝙧 𝙚-𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚? It means you have just 𝗼𝗻𝗲 𝘀𝗵𝗼𝘁 - to understand something re: who’s on your site and their intent. Fail to act instantly, and you lose a potential customer and the ability to truly personalize their experience. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: 𝗔𝗰𝘁 𝗶𝗻-𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗼𝗿 𝗳𝗹𝘆 𝗯𝗹𝗶𝗻𝗱. The window to capture intent and preferences is shrinking FAST. Let’s talk solutions - ping me or wait for my next post 🤝

Oren Erlich

Omer Ben Moshe - now here's a guy who gets it! Continuous A/B testing piling up in your CRO stack is not Personalization.

Here’s a reality check for online brands: 𝗨𝗻𝗳𝗼𝗿𝘁𝘂𝗻𝗮𝘁𝗲 𝗙𝗮𝗰𝘁 #𝟭: 96% of your website visitors are slipping through the cracks, completely unidentified. 𝗨𝗻𝗳𝗼𝗿𝘁𝘂𝗻𝗮𝘁𝗲 𝗙𝗮𝗰𝘁 #𝟮: You're investing time, energy, and dollars in visitors who were never planning on buying anything in the first place! That’s like a tech salesman pitching HR software to a one-man auto repair shop. Total mismatch, right? And this is what’s currently happening—wasted money and focusing on visitors with zero intention of buying. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲: → You need to understand 100% of your website visitors, not just the 4% who you may know a little bit about. →You need to understand every persona deeply, from the most engaged to the least. →Create a hierarchy and prioritize your focus on the personas with the highest potential. →“Trim the fat” on your lowest ranked personas to reduce wasted ad spend. Online brands can stop leaking money by focusing on the people who are most likely to convert. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼: → Create tailored experiences for each persona. → Build a clear strategy that prioritizes your top customers and excludes the irrelevant ones. → And then watch your conversion rates climb while your wasted spend drops. Curious how you can do the same? 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘁𝗿𝘂𝗹𝘆 𝗱𝗼𝘂𝗯𝗹𝗲 𝗱𝗼𝘄𝗻 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗼𝗽 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. 📊 ~ Want in? Drop me a DM 📧 #PredictiveSegmentation #HyperPersonalization #AI #RetailTech #EcommerceTrends

Here’s the reality no one is talking about: Everyone’s racing to implement AI—because, hey, AI is the future, right? ↳ But how can you use it to your advantage when you have no context to base it on? ↳ It’s like expecting ChatGPT to deliver the perfect answer without the right prompt. AI is only as good as the data and context it has. → And in e-commerce & B2C, that context is missing for 96% of visitors because they’re anonymous. → So how can you optimize with AI if you don’t truly know who’s on your site? That’s where most brands are getting it wrong. You can use AI predictive segmentation as the missing piece: → Deep context based on your website’s behavioral data (but not the kind you’ve probably been using..). → Personas and segments that reveal who your visitors really are, based on their real-time browsing behaviors. This is how you unlock the true potential of AI in e-commerce. ↳ Not just another buzzword, but AI applied in the right way, with the right data and context. Curious to learn more? Let’s start a conversation that will challenge everything you thought you knew about personalization. 📊 Ready to actually use AI to transform your brand? Send me a DM. 📧

Online brands today should be optimizing visitors based on purchase probability—focusing on brand awareness for low-probability visitors and driving conversion for high-probability ones. The problem? They can’t identify their website visitors, let alone their likelihood to buy. We partnered with one of the world’s leading skincare brands to tackle this, as they saw a 29% increase in conversion rates within just a few weeks, all thanks to Kahoona’s AI Predictive Segmentation. Check out the success story—link in the first comment.

3 years ago... We all thought personalization was just about vaguely optimizing funnels and A/B testing. ↳ But today’s leading brands know better. FOUR things are missing in your personalization strategy: → You’re focusing on WHO instead of WHY. → Ignoring the intent behind the visit. → Overlooking preferences that drive action. →Neglecting the subtle micro-interactions that tell you MORE (e.g. pinching the screen on a specific product page) Here’s why it matters. Knowing “John, 35, from NY” doesn’t cut it. ↳ You need to know why John came to your site in the first place. ↳ What products catch his eye, and why he's not converting. This is where deep behavioral intelligence comes in. Imagine knowing the WHY behind every click. ↳ That’s what sets the top 1% of e-commerce brands apart from everyone else. The solution? Real-time user-level insights that dig deeper into behavior + intent, and plug into your digital stack. Ready to stop guessing and start knowing? Let’s chat about how we can help you do more than extensive A/B testing and see the unseen. 🚀 ~ Helping 150+ brands revolutionize their personalization strategy. Need to get started? Drop me a message. 📥

You should start following our very own O-Man ( Oren Erlich ). ⚠️ ALERT: ⚠️ With his new series, he will break your conventions with professional, creative and intelligent actionable thoughts. Enjoy!

Here’s a harsh truth: Most CRO tactics focus on design tweaks and A/B tests. ↳ But what about understanding visitor intent? ↳ What brought them to your site in the first place? Without intent data, your CRO strategy is flying blind. → You’re optimizing for surface-level features. → You’re missing the deeper story your data is telling. We’re doing something different. Using our unique deep behavioral data to pinpoint: → What products resonate with new visitors. → Why loyal customers come back. → The barriers stopping them from converting. See how the cream of the crop in e-commerce cut bounce rates by 35% ↳ By truly understanding visitor intent. Imagine unlocking at least a 20% lift in conversions. ↳ With insights your competitors don’t have. Curious to learn more? Let’s talk about bringing this to your brand. 📊 ~ Powering the next wave of Hyper-Personalization for over 150 brands. Interested? Welcome to my weekly thoughts challenging the status quo! Send me a DM. 📧

Our very own O-Man ( Oren Erlich ) is here to tell some truth! You should start following the guy.

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