Kaspr is a sales engagement platform that specializes in providing tools for personalized sales outreach. The company offers solutions to help businesses find contact information, automate outreach, and track engagement across various channels to improve sales efficiency and effectiveness.

Kaspr

La Cockteleria Podcast

Kaspr enriches contact details while you prospect on LinkedIn. Users can manage their leads in the web app by creating lead lists, LinkedIn outreach campaigns and integrating with all their favorite sales applications. 

+100K users across various industries have adopted the Kaspr to get accurate GDPR and CCPA aligned data.

Since April 2022, Kaspr has been part of the Cognism group. As an employer, we share the same core values. Kaspr’s entry-level sales intelligence solution deepens Cognism’s expertize and database and expands the team with local knowledge, allowing the group to serve earlier-stage businesses and individual contributors.

Looking to use Slack channels for outreach? 🚀

Henry Clayton shares a practical example of how it’s done right.

“So last month, I saw someone post in the sales enablement collective Slack channel. They were looking for a new content management system. I dropped them an email because that’s all the contact information I had for them, but referenced their post.”

“Sometimes I’ll actually try to message them on Slack within that channel, but I don’t tend to actually go into the posts and outwardly say, oh, hey, talk to me. One, because I think it attracts all your competitors. But two, obviously, those Slack channels aren’t designed for you to pitch your product.”

Want to watch the full episode with Harry? There’s a link in the comments 👇

Want to generate highly targeted leads?

Say goodbye to the days of casting a wide net and hoping for the best.

If you want leads that actually convert, it’s time to get strategic.

Follow this simple five-step guide 👇

1️⃣ Know your ideal customer

Start by defining your Ideal Customer Profile (ICP) and Total Addressable Market (TAM). This helps you focus on the right prospects and set achievable sales goals.

2️⃣ Build your database

Gather contact data efficiently using sales intelligence tools. Avoid buying lead lists to steer clear of inaccuracies and GDPR issues.

3️⃣ Segment your lists

Divide your prospects based on demographics, psychographics, behavior, and geography. This targeted approach keeps your efforts organized and effective.

4️⃣ Target and engage

Tailor your outreach for each persona, addressing their pain points and providing value at every stage of the buyer journey. Quality content leads to quality leads.

5️⃣ Nurture relationships

Focus on building relationships with your qualified leads. Happy customers lead to higher retention rates and valuable referrals. Keep them engaged with nurture campaigns and gather insights for continuous improvement.

Anything else you’d like to add? Share your thoughts in the comments 👇

Many reps don’t do voicemails, but Henry Clayton sees great success with them.

It’s another connection point that gives context to the call and makes people more likely to accept his next call or LinkedIn request.

You want to keep it short - no longer than 45 seconds.

If someone sees a voicemail that lasts forever, they won’t listen.

With your message, you don’t want to give your whole pitch, just some high-level information to pique their interest.

Steal Henry’s flow for voicmails👇

Olivia Reger talks through her shift from the automotive industry to SaaS sales.

“I was just very probably brutally honest with customers, which I think in hindsight a lot of people did respect.”

Want to watch the full episode? The link is in the comments 👇

“I hate cold calls.”

Prospects often feel this way because:

👉 They’ve had bad experiences in the past, with calls that weren’t valuable or relevant to them.

👉 Many cold calls aren’t personalized, which can be frustrating when their unique needs or interests aren’t considered.

👉 Salespeople often have a bad reputation, which makes people reluctant to talk, especially when it interrupts their day.

So, how can you deal with this objection?

Brad Norgate suggests directly addressing their dislike for cold calls.

Here’s how he does it:

“Why do you hate cold calls so much? Have you had a bad experience?”

Listen carefully to their answer, as it can provide insights into their expectations and past experiences.

Acknowledge their feelings and assure them that your goal is to offer value, not frustration.

Want to read more about handling objections? There’s a link in the comments 👇

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