Material is a company that leverages science and systems to deeply understand human behavior and create innovative customer experiences for leading brands and companies. They focus on using data, human psychology, and culture, shaped and translated through design and technology, to drive growth and engagement.

Material

Srijan- A Material+ Company

T3: Now Material

LRW: Now Material

Kelton Global: Now Material

Karma Agency is now Material

Strativity Group: Now Material

Killer Visual Strategies | Now Material

Salt Branding: Now Material

Greenberg: Now Material

Tonic: Now Material

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.

In everything we do,
We make an impression.
We make a difference.
We make an impact.
And we help brands do the same.

From insights to activation, our companies span a wide breadth of marketing services and include Aruliden, Greenberg, Karma Agency, Kelton, Killer Visual Strategies, LRW, MotiveQuest, Salt, Srijan, Strativity, T3, and Tonic. Material is headquartered in Los Angeles, CA, with offices in 14 cities across the U.S. and the U.K.

If you have any questions or want to learn more about all ways Material can help your brand make an impact, please visit Materialplus.io

As technology continues to advance, it’s essential to understand AI’s strengths along with its limitations.

In her latest article, our Director, Center for Human Understanding, addresses the importance of achieving harmony between AI-powered automation and genuine human interaction to maintain trust and connections between businesses and customers.

Learn how and when AI should be integrated into business, culture and other aspects of our daily lives here: https://bit.ly/3urpLS8

Our Associate Vice President of Material’s Center for Human Understanding, Lauren Murphy, PhD, was recently featured by her alma mater, Emory University Laney Graduate School, and honored in Emory’s 40 Under Forty list. Reserved for distinguished alumni who are becoming pioneers in their field, Lauren is instrumental in helping our clients make research-driven, informed decisions that consider the psychological factors influencing consumer perceptions and decision-making process.

Learn more about Lauren and how she applies her expertise in behavior analysis to help clients navigate consumer behavior and provide valuable strategic insights: https://bit.ly/3wb8w83

In recent years, AI has become an indispensable part of our daily lives and revolutionized how brands interact with customers, from generating sales leads to measuring campaign effectiveness.
 
In her latest post, Monica Belmaña, Director for Material's Center for Human Understanding, explores the transformative rise of AI and how to achieve harmony with human users to foster an inclusive, ethical and human-centric future for AI technology.
 
Learn about the role of human responsibility in designing and implementing AI systems here: https://bit.ly/3urpLS8

Our team had a great time at Medallia Experience ‘24 where we had a chance to connect with our partner, Renewal by Andersen, and many others who are passionate about the CX and EX industry!

Mark your calendars! We're teaming up with Braze on February 13 at Hotel Ella in Austin to explore the key theme of "Growing Retention and Revenue Through Deepening Loyalty." We invite you to join our CRM and loyalty experts for a day of learning and networking, where you'll have the chance to:

✔️ Explore strategies to drive customer engagement through creativity
✔️ Learn how to win loyalty with unforgettable brand experiences
✔️ Connect and network with fellow industry leaders, and CRM and customer loyalty experts 
✔️ Engage in insightful fireside chats featuring customer case studies and experiences. 

Ready to elevate your customer engagement strategy? Register here for more details and to secure your spot: https://bit.ly/3UkoAP3

Medallia Experience '24 is off to a great start! Material team members Kelly Ann Bauer and Daniel Knauf are having a great time networking with Gary Batroff, CCXP and other fellow customer experience leaders about the latest trends and innovations. If you're there, stop by Booth #819 and say hello!

 #MedalliaEXP #Material

If you’re in Las Vegas this week for Medallia Experience ‘24, be sure to stop by the Material booth #819!!

Lets connect and discuss new ways to interact with customers, hands-on problem-solving strategies and best practices to cultivate innovation in customer and employee experience. We're excited to see you there!

#MedalliaEXP #Material

You’re invited! Join us with Braze on February 13th at Hotel Ella in Austin as we dive deep and discuss how to achieve customer engagement through creativity and explore the best strategies for winning loyalty with compelling brand experiences.

Don't miss this opportunity to network with CRM and customer loyalty experts and attend fireside chats highlighting customer case studies and experiences. If you’re interested in attending, make sure to register here: https://bit.ly/3UkoAP3

This February, join us in honoring and amplifying the voices, achievements and contributions of the Black community as we celebrate Black History Month. This month provides us with a chance to learn, listen and lend support to each other by recognizing the trailblazers who paved the way, acknowledging current leaders and advocating for diversity and inclusion. Let’s build a more inclusive and informed society centered around equality and social justice.

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