Memorable is a company that provides AI-powered tools to predict the impact of ad creative. Their technology offers pre-flight predictions for metrics such as Click-Through Rate, Engagement Rate, View-Through Rate, Brand Lift, and Conversion Rate.

Memorable AI

Memorable

Creative AI to optimize ads pre-flight, in seconds, and with the highest accuracy in the market.

We use Machine Learning to understand the drivers of impact in visual ads.

Our technology powers some of the leading advertisers in the world, like Unilever, Mars, L'Oréal, and others.

BDMI

LDV Capital

AperiamVentures

Holly Peck

We're #hiring a new Senior Machine Learning Engineer in Argentina. Apply today or share this post with your network.

Teamwork in action! 💪

Part of our team met up recently, and while we've been building incredible things remotely, there's nothing like the buzz of working face-to-face.

Behind every memorable moment on our platform is a dedicated and dynamic team that knows how to blend work and fun! 🚀

#AI #marketing #marketingandadvertising #creativeai #team #teamwork

One of the most differentiating aspects of Memorable is that we predict creative impact pre-flight—so advertisers derisk their creatives before spending media budgets.

Now we’re helping even earlier: launching a feature to pretest Animatics—low fidelity versions of a video to optimize before shooting.

Why? Creative freedom is greater before rolling the cameras.

Like with the rest of our features, this test is done in seconds and for all creative alternatives 🤖

#advertisingandmarketing #artificialintelligence

Curious about Memorable? Watch the video below! 🚀 

We’re changing the way marketers build and measure their ad creatives, minimizing wasted time and money and maximizing performance. 📈 

Request access here 👉 https://lnkd.in/dUyW_PKa

#marketing #ai #artificialintelligence #creativeai

How do you know your AI is right?

Below is a set of experiments we did last week for one of our KPI predictions. Each column is the accuracy of a new experiment (adding/replacing variables, changing model characteristics, etc).

The red column is the baseline model we were using for that KPI. The one on the far right is the one we're adopting after these tests. 

Supervised machine-learning models are beautifully empirical:
1️⃣ Take data that you can assume represents your universe (e.g. your historical ads)
2️⃣ Use 80% of the history for training your models
3️⃣ Leave 20% of the data unseen by the models during training, so you can use it to test how wrong they are with "new" observations

Results on that 20% test sample are a proxy for how often you'll be wrong in the future.

If you know how survey estimations are derived, you'll see how this is way less reliant on assumptions :)

#artificialintelligence #marketingandadvertising #ai

Boosting sales with Memorable AI 🚀

🤝 We're excited to share our remarkable success story alongside Katana, an innovative strategy & lead generation agency.

Using Memorable’s tools, Katana gained insights that supercharged their ad-creative:
💸 Increase sales by 71.8%
📉Reduce the Cost Per Lead (CPL) by 21%
🏷️Reduce the Cost Per Sale (CPS) by 29.9%

Read the full case in the comments! 👇 

#creativeai #casestudy #ai #marketing

IO:MEMORABLE

Memorable

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