SCUBA is a Time-Series Data Warehouse optimized for first-party and AI-generated data, providing real-time decision intelligence across channels without complex integrations.

SCUBA

SCUBA | 3,885 followers on LinkedIn. The only streaming Data collaboration for in-the-moment decision intelligence w/ embedded privacy-enhancing technology | SCUBA&#39;s is the only Time-Series Data Warehouse for Behavioral AI and Observability with embedded Privacy Enhancing Technology. Providing unmatched data control and brand trust, SCUBA is a game-changer for experience-driven industries. 

Gain In-the-Moment decision intelligence and activation without compromising privacy.

General Partner at Vertex Ventures US

In Sik Rhee

Senior Solutions Engineer for Ad Measurement and Insights across Media & Entertainment.

Colin Brown

Partner Development | Data Analytics | Digital Transformation | InfoSec | SaaS/PaaS & Professional Services

Naveed Moeed

Ross Schwaber

In 2023, the IAB State of Data Report touted the potential of data clean rooms. Yet, this year's report signals a clear shift: the industry is now adapting to a data-diminished ecosystem that demands both purpose-built technology and a fresh approach. Leading organizations are now focused on: 1️⃣ Training Teams – Equipping them to navigate new privacy standards. 2️⃣ Restructuring – Reorganizing to thrive within a privacy-centric framework. 3️⃣ Investing in Tech – Embracing innovative tools like AI-ready time-series data warehouses to capture real-time intelligence without compromising privacy. 🔗 Explore the full IAB report: https://hubs.li/Q02XdZ7Q0 #RealTimeIntelligence #TimeSeriesDataWarehouse #DigitalTransformation #PrivacyDrivenInnovation

Effective October 1, the Montana Consumer Data Privacy Act (MTCDPA) isn’t just another data privacy law—it’s a call for privacy-driven innovation. In an increasingly privacy-centric economy, security alone will not future-proof solutions. Growth now hinges upon Privacy-Enhancing Technologies (PETs) that safeguard privacy and deliver business value. Montana’s new law stretches us to go beyond compliance and embrace privacy as a strategic asset, creating opportunities to lead with transparency and build lasting customer trust. https://hubs.li/Q02XdWFm0 #MTCDPA #DataPrivacy #Innovation #ConsumerTrust #PrivacyDrivenInnovation #FutureOfAdvertising

Clean rooms help mitigate some privacy concerns, but they’re not always the panacea they're made out to be,’ as Tom Triscari highlights in this insightful article from AdExchanger . The takeaway? Organizations need fit-for-purpose solutions that go beyond clean rooms, bridging gaps to ensure privacy doesn’t come at the cost of business growth. Real-time, self-service decision intelligence is proving to be the game-changer the industry has long searched for. [ https://hubs.li/Q02X3c_d0 ] #DataPrivacy #Innovation #DecisionIntelligence #MadTech "

Amidst widespread signal loss, privacy-driven innovation is recapturing value. Purpose-built tech is turning the tide: unifying audience data at the user-level—across known and unknown audiences, unlocking revenue streams, and delivering growth. As privacy regulations mount, adopting a future-proof approach will pave the way forward. Curious how forward-facing publishers are leading the way?👇 https://hubs.li/Q02WpXnk0 #PETs #DecisionIntelligence #MediaMonetization

While clean rooms provide secure environments for data collaboration, nearly half of users still struggle to extract meaningful insights. Kantar 's Gonca Bubani suggests the next wave of innovation will enhance measurement, enabling more effective data aggregation, analysis, and actionable insights. The future lies in privacy innovation that preserves data utility. #DataCleanRooms #MarketingInnovation #DataPrivacy #FutureOfData https://hubs.li/Q02WpYl20

Clean rooms promised secure insights, but the reality? Inaccurate data still costs the industry billions. Ad Age 's Jack Neff exposes a troubling pattern of widespread inaccuracies in signal matching and consumer identity data. While identity remains unclear, one thing is certain—the opportunity is ripe for innovation. The path forward?. Accurate, time-series data is restoring the full value of first-party data (1PD), offering real-time insights that drive growth and optimize performance in the moment. #SignalLoss #PrivacyInnovation #TimeSeriesData #DecisionIntelligence

Check out the latest blog from SCUBA's CEO, @Tony Ayaz, "Capture Signal Loss and Measure with Decision Intelligence." As data privacy takes center stage, first-party data becomes crucial for businesses. However, traditional platforms struggle to keep pace. SCUBA's AI data warehouse bridges this gap, delivering real-time insights and robust privacy protections. Our innovative approach empowers organizations to: ▪️Harness 1P behavioral data ▪️Leverage time-series analytics ▪️Democratize insights Unlock the full potential of your 1P data with @SCUBA. Drive business outcomes, enhance customer experiences, and propel growth in today's fast-paced digital landscape. https://hubs.li/Q02VB7kK0 #FirstPartyData #DataPrivacy #TimeSeriesAnalytics #SCUBA #AI

Dive into the future of data privacy and 1P data with insights from SCUBA 's AWNY24 Event Session! Our CEO, Tony A. , hosts "Privacy Hijacks Signals: Future-Proof 1P Data with Real-Time Data Collaboration." Tony breaks down the challenges and how a modern 1P data strategy powered by time-series data accelerates revenue growth 🤔💡 #DataPrivacy #RealTimeCollaboration #1PData #AWNewYork24 #SCUBAEvents #TimeSeries https://hubs.li/Q02VhQzh0

💡 Signal loss is reshaping the advertising landscape, but the industry has the tools it needs to turn this challenge into opportunity. It's crucial to understand how to navigate this shift and embrace the future of advertising. The impacts of signal loss are real, but so are the strategies to overcome them. Want to know how? 📊 👉 Check out our latest blog on A Publisher’s Responsibility in the Era of Signal Loss: [ https://hubs.li/Q02T6gqB0 ] How are you future-proofing your strategies? #signalloss #futureofmadtech #decisionintelligence #adops #revops

As Advertising Week comes to a close, we're reflecting on a powerful theme that emerged —the future belongs to those who master data. Khatidja Ajania of Kinective Media℠ by United Airlines boldly called for revolutionary solutions that make data collaboration easier, cheaper, and scalable for partnerships. Kristen Williams from Magnite cut to the core of today’s challenges, highlighting how technology must bridge the widening gap between identifiers and real people. But it was Katie Hannify from DICK'S Sporting Goods who crystallized the stakes: “It’s getting harder to find the right consumer at the right time, for the right price, and drive action. We must be able to target users where they are with data.” These leaders are charting a new course. Precision, personalization, and data mastery aren't simply opportunities to thrive -- they're the price of entry for the privacy-driven economy. The question isn’t whether to adapt, but how fast. #AWNEWYORK2024 #FutureofMadtech #DigitalTransformation #DataandDecisions

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