Tambo provides marketplace data, technology, and services to accelerate brand growth on platforms such as Amazon in the UK and internationally.

Tambo

Tambo | 3,895 followers on LinkedIn. We are a Global Marketplace Solutions Provider. We accelerate brand growth on Amazon and other marketplaces. | We are a Global Marketplace Technology &amp; Services Provider, accelerating brand growth on Amazon &amp; other marketplaces. We are an Advanced Partner of Amazon Ads.

Amazon &amp; marketplaces are where the world shops.

CEO | Tambo | The Global Marketplace Services Platform | Helping businesses grow on Amazon and other marketplaces

Paul Adams

Managing Director | Tambo | Leading Amazon Solutions & AMC SaaS Technology | 2024 Amazon Ad Partner Award Winners

Jake Hewlett

Technology Entrepreneur and Investor

Jon Claydon

Experienced multilingual programmatic media professional; planning, buying, team management

Judit F.

I'm absolutely delighted to share this news. Together, we become the leading End to End Technology and Services Company in Europe. The next chapter starts now. #luzernecommerce #tambo #D2C #amazon #marketplaces .

💥 Tambo joins forces with Luzern eCommerce to become the leading End to End E-commerce Technology and Services Company in Europe We are excited to announce that Tambo is joining forces with Luzern eCommerce, a leading e-commerce solutions provider. This will enable Tambo to operate with even greater scale and deeper capabilities in the Amazon marketplace, while continuing to deliver specialist optimisation technology and services on Amazon and other marketplaces. As part of the Luzern eCommerce Group, Tambo now has access to a wider range of resources and capabilities. This means Tambo can offer brands even more comprehensive support for their e-commerce needs across Amazon, marketplaces, retailers, and D2C channels in the UK, Europe and around the world. As the leading European eCommerce Accelerator, Luzern eCommerce optimises sales, margins, and inventory across channels and geographies for brands globally. Their proprietary technology, Channel Optimizer™, coupled with deep expertise, empowers brands to reach and convert customers on Amazon and other marketplaces, or directly through branded webstores. Headquartered in Dublin, Ireland, they are a trusted partner for renowned brands such as On (running), Philips, Fossil, HTC, and Nestlé. Paul Adams, Tambo CEO, added, "Joining forces with Luzern eCommerce enables us to provide brands with an unmatched, all-encompassing eCommerce solution. Together, we're giving brands everything they need to succeed on Amazon and beyond, from strategy and execution to measurable growth." Feargal Mooney, Executive Chair of Luzern eCommerce Group, said, "We're delighted to announce the acquisition of Tambo. This acquisition reinforces our position as Europe's No.1 eCommerce technology and services provider, enabling us to provide unmatched support to clients. With Tambo on board, we're enabling brands to unlock new growth, optimise their Amazon strategies, and scale profitably across channels".

Catch up with all the marketplace news that caught our attention last week: 📊 Amazon Unveils Exciting New Metrics For Advertisers 🍎 Amazon Grocery Boss Steps Down ⚠️ Report Finds Shein & Temu Growth Will Drop 🎪 Final Spaces Available for Our Exclusive In-Person Event 📧 To receive the full newsletter first every week, subscribe here: https://lnkd.in/e9a_wuPt 📣 For more news on Amazon and updates about Tambo, visit our blog https://www.tambo.io/blog #temu #shein #grocery #amazon #amazonads #amazonunboxed

How Should Brands Capitalise on the Highly Competitive BFCM Period? At Tambo, we aim to provide unique, data driven advice for Black Friday and Cyber Monday. While many make strategy suggestions based on the day alone, our research using Amazon Marketing Cloud has revealed that success over the period is driven in the Lead In and Lead Up phases of a tentpole event. Why are users impacted by the Lead Up and Lead Out Phases? There are many factors that give us indication of why Lead Up and Lead Out phases are having an impact on sales, here are two key: 👀 Pre-Purchase Awareness: Consumers often have a shopping list ready for BFCM. The Lead Up phase helps remind them of your products, encouraging them to track deals and make purchases. 🛍 Extended Shopping Window: The longer deal period influences consumer behavior. Some may buy early, while others wait for deeper discounts. How should we approach this period factoring in Lead In and Lead Out? From an advertiser perspective, BFCM is extremely saturated with a great need to offer competitive discounts to entice users to purchase your product. This has been intensified in recent years with price pressures driven by the cost of living crisis, we are particularly finding over those two days that consumers are looking for the best value and often deciding against premium brands. This means that Mass market products could potentially thrive however premium products may see decline. Taking this into account, it makes it clear that brands need to be selective when they try to capitalise with their media spend. If you need support in elevating your tentpole events and/or have found the previous events quite overwhelming, feel free to reach out!

Amazon Surpasses Q3 Forecasts, Shares Up Near 7% | By our Managing Director Jake Hewlett If AWS performs well, Amazon tends to. That was the case here with AWS growth up 19% helping deliver an 11% Net Sales growth YOY. Given the strong growth seen from Alphabet's cloud division (+35%) and Microsoft Azure (+33%) this points to an underlying strength in demand for cloud and points to positive performance to come. The above laid the foundations for an impressive set of Q3 results with the main highlights captured here: - Overall Net Sales growth up 11%. - Whilst US growth was up 9% it was encouraging to see International Segment growth up 12%. - More encouraging still for Amazon was that YOY international operating margin improved to 3.6% from 0.9%. No doubt more stable supply chains and some recovery in consumer demand has helped this. - Net income growth was once again huge, at +55% YOY. - Advertising growth continues to be impressive at +19%, though of course now growing vs a higher base, so arguably not as impressive as Meta's 18.9% growth. - Google's Ad business grew 12% YOY so in general demand for digital advertising seems to be strong. Clearly, Amazon's strategic investments and drive for efficiencies over the past two years are seriously paying off. Aided now by more favourable market conditions and heading into their biggest quarter, expect fireworks for Q4 earnings report.

Catch up with all the marketplace news that caught our attention last week: 📈 Amazon Surpasses Q3 Forecasts, Shares Up Near 7% 📦 Amazon Resale: Top Deals on Used and Open-Box Products 🎄 How Should Brands Capitalise on the Highly Competitive BFCM Period? 🔍 Amazon Expands Brand Tailored Promotions 📧 To receive the full newsletter first every week, subscribe here: https://lnkd.in/e9a_wuPt 📣 For more news on Amazon and updates about Tambo, visit our blog https://www.tambo.io/blog #amazon #amazonq3results #amazonresale #blackfriday #bfcm #amazonbrandtailoredpromotions

Amazon Expands Audience Bid Boosting to All Sponsored Ads Advertisers Exciting news for Amazon advertisers! Amazon has opened up Audience Bid Boosting to all Sponsored Products and Sponsored Brands advertisers. This means you can now leverage the power of Amazon Marketing Cloud (AMC) to target specific audiences and boost bids by up to 900%. What does this mean for you? 🎯 Increased precision: Target high-value customers with laser-focused precision. 💥 Enhanced performance: Boost your ad visibility and drive more conversions. 💡 Improved ROI: Optimise your ad spend and maximise your returns. To activate this feature, you’ll need to set up AMC through a partner (such as Tambo Compass). Once activated, you can begin creating custom audiences and adding them to your campaigns. #AmazonAds #AmazonMarketing #Ecommerce #PPC #Amazon

Catch up with all the marketplace news that caught our attention last week: 👏 Audience Bid Boosting Available for All Sponsored Ads Advertisers 📺 Retail Media: Driving Incremental Sales or Just Cannibalising? 🛍️ Update on Amazon's Discount Section Shipped from China 📧 To receive the full newsletter first every week, subscribe here: https://lnkd.in/e9a_wuPt 📣 For more news on Amazon and updates about Tambo, visit our blog https://www.tambo.io/blog #amazonads #retailmedia #amazon #china #temu #shein #sponsoredads

Tesco Launching Ads Within Self-Scanning Tech In a move to marry more elements in their omni-channel approach, Tesco is set to introduce advertising to its self-scanning devices and mobile apps in stores - but what does this mean for shoppers? Read our blog via the link in the comments to find out more. #Tesco #RetailMedia #InStoreAdvertising #Ecommerce

One of the big announcements coming out of unboxed was that any Amazon Sponsored Ads advertiser can now use Audience Bid Boosting across Sponsored Products & Sponsored Brands, leveraging AMC Custom Audiences. Why is this diffferent? 1️⃣Firstly, AMC was only available to Amazon DSP users until this rollout, so this effectively makes AMC available to all Amazon advertisers. 2️⃣This enables advertisers to boost their bids by up to 900% for specific audiences. Sponsored Ads Advertisers could only boost bids linked to keywords previously. 🤨How would I use it? E.g. during Black Friday if you have an AMC custom audience based on those that have added to cart & not purchased you can choose to bid big to win visibility for them. The same for a high value audience segment. ✅Why I like it We know these events & certain search environments are becoming very inflationary so this enables advertisers to be smarter about bidding tactics. ⏳How do you get started? You just need to activate your AMC via a partner (Tambo Compass is one of those) and we can get audiences created & added to your campaigns. #amc #amazonads #amcaudiences

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