The Craftory is a global investor focused on category transforming consumer brands, providing growth capital for responsible consumer packaged goods that positively impact their category, society, and the planet.

The Craftory

The Craftory | 6,723 followers on LinkedIn. $550M global investment house focusing exclusively on responsible CPG brands. | The Craftory is an $550M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.

Our Mission
Deliver Righteous Causes, brand by brand.

I love people, design, brands, and people. I said people twice.

Craig Dubitsky

Retail and consumer strategist and investor

Jonathan Miller

Film Producer & VC Partner | Bridging Art & Technology | Committed to ethical human-in-the-loop AI

Simon David Miller

VC Investor & Tech Founder

Ernesto Schmitt

Craftory co-founder Elio Leoni Sceti is featured on Conspiracy of Love. The Subject: Pioneering a new era of Cause Capitalism, in discussion with Afdhel Aziz #thecraftory #conspiracyoflove #weinvest #causecapital 🖤

Apple, Ariana Grande and us - Find out why Afdhel Aziz has included The Craftory in his latest 'Good is the New Cool' newsletter 🖤

Willie Norris has joined TomboyX as the company's first ever Chief Creative Officer, and we think it's a standout match of creative vision and iconic brand. Expect limited edition drops from now until Willie's first collection in '25. Pictured here is the first of those limited editions: Willie's colab with Cole Escola (star of Oh, Mary!). So much fun, so much more to come. #thecraftory #tomboyx #willienorris #coleescola #fmcgbrands #inclusivebrands #challengerbrands #cpginvestor

Is it Still Possible to Build a Global Consumer Brand? Craftory co-founder Elio's MadeIT podcast (Masterclass Edition) is now available on Spotify and Apple. Spotify: https://lnkd.in/giXkU9Nv Apple: https://lnkd.in/g_j9JUvm #thecraftory #elioleonisceti #madeitpodcast #globalconsumerbrand #consumerinvesting #cpgbrand #fmcgbrand #consumerbrands

Branded content, a framework for success. Information, Context, Medium, Format - the tried and tested content creation and publishing framework, now updated for CPG challengers looking to build brand power. https://lnkd.in/eS8wD8EV #thecraftory #consumerbrands #consumerinvestors #brandedcontent #cpgchallengers #fmcgbrands

Craftory Co-founder Elio will be sharing deep knowledge in his brand-building masterclass on 13th June. Follow the link to get involved 👊 https://lnkd.in/eXwMZFvv

Craftory Blog Bonanza Pt.2: Co-Founder Elio Leoni Sceti knows the secret to a successful consumer exit and he's ready to share it. This is how you do well and do good, regardless of the challenging global economy. Responsible consumer investing? It's the new normal. The Craftory secret to a successful exit https://lnkd.in/e4QSHd6g #thecraftory #consumerinvestors #elioleonisceti #cpg #fmcg #sustainablebrands #challengerbrands #responsiblebrands

Craftory Blog Bonanza Pt.1: Co-Founder Ernesto Schmitt has new information and deep wisdom to share with responsible consumer brand leaders. Three-for-one, this is the good stuff: 1: Recipes for challenger success in challenging times https://lnkd.in/eEDW3hcY 2: The trap of 'status quo risk' vs. 'change risk' https://lnkd.in/eJjpf2nm 3: Of rates of change, and letting go https://lnkd.in/eqM5A4pA #thecraftory #consumerinvestors #ernestoschmitt #cpg #fmcg #sustainablebrands #challengerbrands #responsiblebrands

Proof (if any were needed) that responsible consumer investing is where it's at: The acquisition of Edgard and Cooper by General Mills marks the completion of a successful exit for The Craftory, with the pet food brand having grown its retail sales fivefold since our first investment in 2020 ... Read our press release for the full story https://lnkd.in/ejnH7NHe #thecraftory #edgardandcooper #generalmills #exit #responsiblebrands #sustainablebrands #cpg #fmcg #responsibleinvesting #sustainableinvesting #consumerinvesting Who let the dogs out? We did.

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