Userled provides a platform for account-based marketing and sales engagement.

Userled

Userled enables marketing teams in generating and distributing personalised experiences (ad, web, landing page) at scale for their target accounts and contacts.

They can distribute these assets across multiple channels, monitor end-to-end buyer engagement (account and contact-level) from first touch to conversion and notify sales on ready-to-buy accounts.

1. ABM & Demand Generation leaders can now launch 1:1, 1:few, 1:many ABM campaigns at scale without the overhead.

2. Field Marketing Managers can now increase event attendance rate by sending personalised events to ICP contacts.

Marketing teams at Pigment, Onfido, and Deel are driving 2x more pipeline from their target accounts thanks to personalised ad-to-web experiences.

A WEBSITE VISIT (ONLY) IS NOT AN INTENT

The numbers of vendors doing IP Reveal has 3x since in recent years, making it almost a commodity.

(At Userled, our plans include identifying up to 10K monthly website visitors, free of charge.)

A website visit by itself doesn’t show intent or an active project in the account. Usually, target accounts aren’t just one person—especially for us, since we sell to mid-market and enterprise clients. So, we need to take a buying committee approach.

This is what we do at Userled: we are able to identify, segment, and engage the most important accounts based on engagement, and CRM data. (like in the example below).

The benefits? Focusing on the right accounts and accelerating the deals process.

(The screenshot shows how we monitor opportunities → Accounts in CRM with a deal attached and at least 3 active visitors engaging with their personalized assets and our website.)

W̶E̶ ̶H̶A̶V̶E̶ ̶A̶N̶A̶L̶Y̶Z̶E̶D̶ ̶1̶2̶4̶7̶8̶ ̶C̶A̶M̶P̶A̶I̶G̶N̶S̶

Surprise, surprise:

👀 On the look out for an incredible Customer Success Lead to build an exceptional team around them. 

Message Liam O'Cuinn for more information!

INTRODUCING THE NEW USERLED CONTENT LIBRARY! ✨

Your own website, landing pages, ad images…

We're excited to share the latest enhancement to Userled: the brand new Content Library! 🌟

What’s the big deal?

The Content Library is a game-changer for sales and marketing teams, enabling you to effortlessly retrieve all the personalized content aimed at your key accounts and contacts, making your ABM campaigns more effective than ever. 🎯

With the Content Library, you can distribute these assets across multiple channels, monitor end-to-end buyer engagement from the first touch to conversion, and notify sales teams when accounts are ready to buy. 💡

1:1, 1:few, and 1:many ABM campaigns are now possible. 🔥

Curious about the new Content Library and how to drive more pipeline from your target accounts with personalized touchpoints across channel?

Talk with our team 🤙

It took 22 follow-ups and coordination with 9 stakeholders to revive a dormant opportunity with a $1B revenue business.

This particular opportunity involved a company with over 5,000 employees that I had been pursuing for weeks. 

They initially approached us because they prioritized ABM for 2024 and realized that Userled was exactly what they needed to engage key accounts and contacts with tailored touchpoints and capture person-level insights for their sales team.

They loved the demo and were amazed that we weren’t more well-known in the market. I was thrilled, but then... nothing. 

Months went by without any response. Despite their initial interest, I kept following up in ways that served them—sending case studies of companies in their space, tailored landing pages, demo videos, and even gifts. 

Still, I got no answers for two months.

Then, this week, I finally received a message. The buyer decides when they are ready, but it’s our job to keep them engaged throughout the journey, even when it feels like a lonely trail. The response made all the hard work worthwhile!

Want to create personalized marketing campaigns at scale without breaking a sweat? Here are 5 game-changing tips:

I used to think that creating personalized marketing campaigns required endless hours and a huge team. But I've learned that with the right approach it's easier than you think.

Personalization is key in engaging and converting more of your key accounts, but scaling it can feel overwhelming. How do you ensure each campaign feels unique without drowning in workload?

Here are 5 tips to help you create personalized marketing campaigns at scale efficiently:

1️⃣ Get Selective With Your Data

Identify in-market prospects with enrichment and intent data tools like Clay, Unify or 6sense. Uncover web engagement insights with Userled. With the right data, you’ll hit the mark every time.

2️⃣ Segment Strategically

Segment your audience into smaller groups based on firmographics and intent data. Be as granular as the number of engaged contacts per accounts, those in CRM, attached to an open deal and whose owner is you.

3️⃣ Engage with Relevancy

Tailor your messaging to every buyer stage across channel, yet scalable. No more one-size-fits-all campaigns missing the mark.

4️⃣ Let AI Give You a Boost

AI can churn out relevant, personalized content at scale, fast. More time for strategizing and less grunt work? Yes please. 🙌

5️⃣ Measure, Optimize on Repeat

Constantly monitor campaign performance, engagement insights at the account and contact level, engage warm prospects and create personalized web experiences that convert for returning visitors.

Want the inside scoop on scaling personalization? Hit me up.

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