We believe local pizzerias deserve all the advantages of big chains without compromising their independence. That’s what fuels our mission to keep local thriving. Through specialized tech, data insights, targeted marketing, and collective buying power, we empower pizzerias to better serve digitally-minded customers and build thriving local businesses.

Ilir Sela started Slice in 2015 to modernize his friends’ and family’s New York City pizzerias. Today, we partner with restaurants in over 3,000 cities and all 50 states, forming the nation’s largest community of independent pizzerias.

Want a taste of how we blend big ideas and small biz? Check out our podcast for candid conversations with bold entrepreneurs: HowYouSliceItPodcast.com

GGV Capital

RiverPark Ventures

Kohlberg Kravis Roberts

Primary Venture Partners

Cross Creek

Wormhole Capital

Adam Bain

Dick Costolo

Slice

There seems to be a slight misunderstanding of what exactly Slice does, so we want to clear the air:

A lot of people think we're a pizza delivery app. While it is true that you can use the Slice app to get your favorite pizza delivered to your door, that's not exactly what we do.

Other people think we're an online ordering platform. And while we do power online ordering, Slice online ordering is significantly more powerful than anything else currently available (but more on that in a second).

And now that Slice Register is available to all shops, some people think we're a POS system. While not incorrect, it's not the full picture.

The truth is, we're all of the above (and more). But our secret sauce is really that we're an automated CRM for shops that handle a lot of to-go orders (pizza or not). Every online order is a valuable data point that Slice then leverages on behalf of that specific shop.

Data helps shops better understand who their best customers are, what promos they need to offer, and automatically markets to their current customers via email, push notifications, and SMS.

All nudging customers to REORDER FROM THEIR SHOP. Slice prioritizes re-ordering from the shops people already know and love, making it less expensive (for both shops and consumers). When a shop doesn't own their customer data, they have no ability to market to them. Because we know that collecting data is essential to a shop's success, we've created a best-in-class online ordering platform. 

But what does this actually mean?

First, Slice will build and manage a shop's website for free. Because we're online ordering experts, we know how to design websites that result in more conversions and bigger orders. 

We see too many shops with websites that are not optimized for online ordering. This means when a high-intent customer visits their website, they either:
1) Leave without ordering.
2) Call the shop during their busiest time and place a smaller order.
3) Order through a delivery app instead.

A great website both increases sales and decreases work.

But not every shop wants to give up their website. That's why we've also built the "Slice Smart Ordering Button". This button works with any current website and is designed so that no matter where you are on a shop's website, you're only ever one-click away from starting an online order. 

And of course we have the Slice app (shameless plug to DL the app and use code SLICEX for $5 off your first order). The Slice app is optimized for easy re-orders, allowing customers to auto-populate their most frequent orders from their favorite shops. 

So yes, Slice is an Online Ordering platform, but it's much more powerful than any other solution available. 

This technology is standard for big chains like Dominos, Chipotle, etc. But no one was building this for small, independent "mom and pop" shops. Until now. 

So order local!
Support small shops! 
And send any independent shops our way!

When we talk to shops, they love that we convert many of their phone orders to digital orders because: 

● Their customers feel rushed on the phone
● Slice handles all customer service issues
● Their employees can spend time doing other things
● Some customers hate calling the shop
● Digital orders are bigger because their customers see menu item photos and get upsold on high margin items

Let’s talk digital orders v non-digital orders:

Slice has processed millions of orders across the US, so we have the data to easily compare digital orders to non-digital orders (ie, call aheads and walk-ins). 

The data is consistent: 
Digital orders are ~50% bigger than non-digital orders. Or to put this in pizza terms: it’s the difference between selling an 8 slice pizza vs a 12 slice pizza. 

But some shops we talk to actively DISSUADE their customers from ordering digitally. And that’s a mistake. 

These shops tend to think “If it’s digital, I have to share the profits. But if it’s non-digital, then I get 100%.” While this is technically true, it misses the fact that the shop gets 100% of a smaller order.

Using our pizza metaphor, a shop could keep all 8 slices when they sell a pizza non-digitally. Or they could sell a 12 slice pizza, give one slice to Slice (see what we did there? 😉) and keep the profits from the other 11 slices. They just netted 3 more slices. 

Yes, Slice takes their cut (which is lower than the Grubby Eats delivery apps btw). But we quite literally increase the size of the pie. And because Slice charges shops a flat fee (as opposed to a percentage fee), we don’t eat away at the profits from bigger orders. 

This means that shops pay less. 
And thus customers pay less. 
And everyone gets more slices. 

BTW, we didn’t even mention the fact that customers who order digitally order more often. So if you’re a shop owner, you should beg every customer to order from you digitally next time. 

Digital orders result in larger orders, more often, with fewer mistakes. And that means happier customers and happier shop owners.

I’ve been warming up (and even signing up) Atlanta pizza shops to Slice.

Join me and sell Slice full time. Selling Slice easy cheesy garlic squeezy.

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Slice offers data-driven insurance for small businesses through a seamlessly automated, online, and hassle-free platform. They partner with MGAs and Wholesalers to distribute white-labeled or co-branded small business insurance products on their cloud-based platform.

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