AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.

AdTheorent Holding Company, Inc.

AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's machine learning-powered Platform A\T powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals.

AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named an AdExchanger 2022 Top 50 Programmatic Power Player and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for five consecutive years.  Additionally, AdTheorent is the only six-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." AdTheorent is headquartered in New York, with fourteen offices across the United States and Canada. For more information, visit adtheorent.com.

Hana Financial

Palantir Technologies

Monroe Capital

H.I.G. Growth Partners

Verizon Ventures

OmniCapital Group

Mogility Capital

AdTheorent

AdTheorent Predictive Audiences outperformed traditional third-party audience targeting in a head-to-head test and drove key on-site actions for an automotive brand without the use of cookies or IDs.  See full success story here: https://bit.ly/3Ia94xL  
 
#digitaladvertising #programmatic #automotivemarketing  #privacyfirst  #cookielessfuture

AdTheorent CISO Indir Avdagić joined a panel discussion at the 2024 Gasparilla Cybersecurity Summit that focused on harnessing AI for enhanced security.  AI has immense potential but requires robust safeguards - thanks to the panelists for sharing information to empower companies to navigate the future of AI responsibly and effectively.

#ai #infosec #informationsecurity

The AdTheorent Health Team is looking forward to spending a few days meeting and learning from an amazing group of marketers at MediaPost’s Pharma & Health Brand Insider Summit next week. Learn more: https://bit.ly/3uzFMWk 

#MediaPostInsiderSummits #pharmamarketing #programmatic   #healthcare #digitaladvertising

Proud to be included in Needham & Company’s “Best Corporate Culture in Media and AdTech” report, highlighting an interview by Needham’s Senior Media and Internet Analyst Laura Martin, CFA, CMT with AdTheorent CEO Jim Lawson. During the interview, Jim said: “What defines our culture is that we treat our employees like adults. We treat them like professionals. We give them incentives. I think the best employees are people who want to be there, and have a reason to believe in the cause, and they're invested in the outcome.” Read more: https://bit.ly/49xYwEa 
 
#ADTH #AdTheorent #bestplacetowork

Proud to partner with Hero Media Inc. to create and launch Hero One, powered by AdTheorent, which enables advertisers to leverage the power of AI and Machine Learning to reach and engage diverse audiences at scale.

The A\Team had a blast kicking off 2024 in Orlando! Here's to another year of achievements, growth, shared victories, and Being Bold! 🍊 ☀

#ADTH #ADTHBeBold #AdTheorent

Thrilled to be recognized as a leading innovator on Frost & Sullivan's Frost Radar™, which ranked the top Demand-Side Platforms: https://bit.ly/47Ya6rb 

#machinelearning #privacyfirst #digitaladvertising #innovation

👑 We have an amazing sales team and are so proud of our 2023 Sales Award Winners! 👑 🥂 ☀ 

#bebold2024 #ADTHbebold

Excited that through our parternship with Adelaide we can utilize attention-based metrics for campaign optimization and measurement: https://bit.ly/3HlGcCd 

#programmatic #machinelearning #digitaladvertising #attention #attentioneconomy

NASDAQ:ADTH