B Lab is a nonprofit organization that transforms the global economy to benefit all people, communities, and the planet. It offers B Corp certification to help businesses adhere to high standards of social and environmental performance.

B Lab

B Lab | 74,204 followers on LinkedIn. Leading the #BCorp movement and transforming the global economy to benefit all people, communities, and the planet. | B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies — known as B Corps — who are leading the way. 

To date, our community includes over 9,000 Certified B Corps positively impacting more than 800,000 workers in 101 countries and 162 industries, and more than 250,000 companies that manage their impact with the B Impact Assessment and 25,000 with the SDG Action Manager.

2020 Fast Company Most Innovative Companies Honoree.

Academic - Author - B Corp Champion - Board Member - Changemaker

Jessica Yinka Thomas

Movement Builder Towards a Positive Impact Economy

Marcel Fukayama

Managing Director at Triodos Bank Belgium

Thomas Van Craen

Trainer| CSR | RETAIL | ESG | IMPACT

Sandrine Benattar

What happens when consumers spot the #BCorp logo? 🤔 According to our #BCorp Brand Awareness Report, seeing the #CertifiedBCorp logo on products influences consumer decisions in a big way. In a recent U.S. study from EcoFocus , 85% of consumers aware of B Corp Certification reported that it directly impacts their purchase choices. This trend is global: from Latin America to the UK, campaigns featuring the B Corp logo have boosted both brand awareness and sales, showing just how much consumers value brands dedicated to people and the planet. Discover how B Corp Certification is shaping the future of conscious consumerism in our full report: https://bit.ly/4ePmgae

🌍 Since businesses depend on nature at every stage of the value chain, the conversations at COP16 emphasized their crucial responsibility to take meaningful action in halting and reversing nature’s loss, ultimately ensuring a resilient and sustainable future for everyone. In this context, the team at Sistema B Colombia attended the summit to engage in critical conversations about the role of business in shaping a sustainable future. They encouraged visitors to rethink the traditional, shareholder-centered economic model by highlighting the success stories of thousands of #BCorps around the world. These companies are centering nature, people, and communities in their decision-making—and thriving financially while doing so—proving that business success can be measured by more than just profit. 👉 Swipe right to discover what the outcomes of #COP16 mean for the business world, and how the team at Sistema B Colombia championed the #BCorp movement, demonstrating that business can indeed be a powerful force for good. What role do you believe business should play in the climate crisis? Let us know in the comments below! 💬 #ClimateAction #Biodiversity Sistema B

📩🔔 Newsletter alert! This month in our Forces for Good newsletter, we explore an emerging dialogue at the intersection of AI and the #BCorp movement, taking lessons from nearly two decades of purpose-driven business. As companies like OpenAI navigate the ethical challenges of rapid AI innovation, they’re also facing calls to prioritize accountability, governance, and public benefit. 📢 Top insights in this issue: - AI companies can look to #BCorps for guidance in defining a clear purpose within their charters, ensuring that technology serves the public good—not just profit margins. - From measurable impact reporting to open stakeholder engagement, B Corps have set a high standard. Christopher Marquis and Andrew Kassoy agree that companies like OpenAI must follow suit with clear, annual impact disclosures to build public trust and keep the company aligned with their mission. - Purpose-aligned governance models are key to mission durability. Drawing on examples from Patagonia and The Guardian , we explore how these structures could help AI companies stay true to their commitments even as they scale and grow. 👉 Read the full newsletter to dive into how the #BCorp movement’s pillars of purpose, transparency, and governance are inspiring responsible AI and beyond. #Sustainability #AIEthics

🌍 Gen Z is setting new standards for business—and B Corps are listening. Our latest report shows brand awareness for #BCorp Certification is strongest among young consumers, reflecting a powerful generational shift towards values-driven choices and meaningful impact. As customers, employees, and even founders, #GenZ is pushing businesses to prioritize genuine impact, transparency, and accountability. For Hazel Horvath , founder of Ecolytics , the stakes couldn’t be clearer: “Gen Z has made it clear…they want to work for and buy from companies that share their values.” For her, #BCorpCertification is a way to cut through greenwashing, offering proof of real impact. 🔗 Read our full report to find out how the B Corp brand connects with and builds trust among the next generation: https://bit.ly/4ePmgae

🎙️ New episode alert from Sistema B Colombia 's #ConversacionesB Podcast! Join B Lab Global's Head of Policy, Marcel Fukayama , as he sits down with inspiring leaders from our global network: Andrew Davies , CEO at B Lab Australia and Aotearoa New Zealand ; Chris Turner , Executive Director at B Lab UK ; David Leathers , Senior Program Manager at B Lab Global; and Lucy Muigai , CEO of B Lab Africa. Together, they dive into what it takes to build an economy rooted in purpose, accountability, and sustainability—and how the #BCorp movement is leading the way. "If a business is true to its purpose, the reality is that its work of positive impact will probably never end. There's no point where a business can say 'I'm done, I've solved all the problems', if you keep lifting rocks, if you keep accepting your obligation to engage with stakeholders, you will keep finding more work to do." — Andrew Davies . 🔗 Tune in now: https://lnkd.in/eRU6DEaT

We know that data overload can be overwhelming. That's why we've made our Second Consultation Summary Report as engaging and interactive as possible! 📊 ✨ Dive in to explore key insights, feedback, and next steps on the evolution of our standards—all in a more user-friendly format. Whether you want to explore which regions contributed feedback or understand how we’re reorganizing the Impact Topics, discover how your input is shaping the future of the #BCorp movement! 🚀💡 https://bit.ly/47zJ62J

When we talk about businesses that do ‘good’, we usually think about their external impact on people and the environment. But we believe that a company’s internal impact—how it treats its workers—is just as important. That’s why worker well-being is a core pillar of #BCorpCertification . From fair wages and comprehensive benefits to creating inclusive, supportive workplaces, #BCorps are building more engaged, healthy, and motivated workforces. They understand that the future of work depends on fostering environments where employees can thrive—because a company’s success is rooted in the well-being of its people. 💬 What’s an initiative your company has that makes you feel supported at work? We’d love to hear about the efforts that make a difference! #Sustainability #WorkerWellbeing

Balancing profit with purpose and sustainability? Now that's very mindful, very demure… 😉💚🌿 Younger generations are making their expectations clear: they demand accountability, transparency, and action from the brands they support. It's no wonder that awareness of #BCorps is on the rise among younger consumers. And with #GenZ representing 30% of the global population, it’s essential for businesses to engage meaningfully with this audience. Every Man Jack gets it—real engagement occurs where culture thrives, and for this generation, that’s on social media. By embracing trends, they connect with younger consumers while effectively communicating their values. And the #BCorp brand is central to their strategy, empowering them to communicate their mission with clarity and purpose “B Corp is all-encompassing. There are so many things we want to talk about: our supply chain, sustainability, how we treat our employees. It lends credibility to all these different things that are very hard to communicate individually.” - Ellie Off , VP of Marketing at Every Man Jack. Curious about how B Corps are meeting the expectations of today’s consumers? Check out the full report for more: https://bit.ly/4ePmgae #Sustainability #ConsumerTrends

Is benefit corporation status enough to hold AI accountable? 🤔 ChatGPT had some interesting points, but like us, it recognizes that this is only a first step—there’s still much more work ahead. As Andrew Kassoy highlighted in his recent op-ed in The New York Times , while #benefitcorporation status moves us in the right direction, it doesn’t provide the comprehensive safeguards necessary for fast-moving and high-impact sectors like artificial intelligence. What's your take on ChatGPT’s perspective? How can we ensure AI companies focus on the greater good? 📰 Check out Andrew’s full op-ed here and share your thoughts in the comments: https://nyti.ms/3Yn22yz #ArtificialIntelligence #AI #AIEthics #StakeholderGovernance

How can small businesses in Africa join the green industrial revolution? In her latest blog post, Lucy Muigai , CEO of B Lab Africa breaks down how small businesses can play a leading role in Africa’s green industrial revolution. Learn about capacity-building programs, financial incentives, and policy support designed to help SMEs succeed sustainably. If you want to dive deeper, join Lucy at The Economist Impact’s Sustainability Week Africa (Oct 24-25, 2024) in Cape Town for her panel "Balancing people, planet and profit: investing in the energy transition while supporting communities and employees." Use our code BL/MP15 for 15% off tickets! 🔗 Read the full blog: https://lnkd.in/eRkZRDXS #GreenRevolution #SMEs #Sustainability #SWAfrica #EconomistImpact #BLabAfrica #GreenGrowth

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