Legends specializes in crafting unparalleled experiences through innovative solutions in sports and entertainment.

Legends

Travel Arrangements

One World Observatory

Business Consulting and Services

Legends | 91,801 followers on LinkedIn. Delivering Tailored Solutions for Legendary Brands. | Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. 

Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.

Dan Migala

Transformational Technology Leader | Results-Focused | Culture Builder

Erik Weibust

Don Toenshoff, Jr. MBA

Justine Lee

ASM Global and Legends Global Month of Giving officially kicked off this week, and our venues around the world are coming together to celebrate the spirit of generosity and compassion. This year's Global Month of Giving is extra special as this is our first combined employee initiative as Legends and ASM Global . Global Month of Giving is a reflection of our commitment to connecting with the people and places that support us, building meaningful relationships, and making a positive impact. This initiative offers team members the chance to volunteer, give back, and engage in local community activities, showcasing our collective commitment to the communities in which we serve. Watch this space as we keep you updated throughout the month! #ASMGlobal #TheLegendWay #ASMGlobalActs

Echte Liebe... Empowering the global BVB family! In partnership with Borussia Dortmund (BVB), we are excited to showcase the launch of their new global eCommerce shop. Now, BVB fans can enjoy an enhanced shopping experience to represent their club from anywhere in the world! Carsten Cramer Managing Director of BVB, shared: “Partnering with Legends represents a significant milestone in our journey to offer the best possible eCommerce experience to our Borussia Dortmund fans worldwide. Legends’ international expertise in eCommerce and marketing to reach our fans worldwide were key factors in our decision to work with them.” Nikolaus von Doetinchem , Managing Director of Central Europe, Legends added: "Our goal was simple: to create a platform with BVB fans at its core. With Legends' vast experience in international eCommerce and digital marketing, we aim to reach even more supporters worldwide. This launch makes it effortless for the global BVB family to celebrate their club in style, no matter where they are in the world." Explore the new shop and gear up in black and yellow! https://shop.bvb.de/en-de

Presenting the ALL-NEW Maryland Club NOW OPEN! In collaboration with our partners at the University of Maryland , we recently opened this year-round social club at XFINITY Center to ring in the 2024-25 college basketball season! With exclusive amenities, refined dining options, and premier seating, the Maryland Club is a private sanctuary of luxury awaiting —an unforgettable social club where you can work, dine, and unwind. Discover your new home away from home. 🔗: https://lnkd.in/gdP7E2pp #TheLegendsWay | #GoTerps

Unwavering Pinstripe Passion! Thank you to our Legends team members who brought their passion, dedication, and expertise to Yankee Stadium. For every home run crushed, every 99 Burger devoured, and every jersey secured in the team store, your hard work and commitment to excellence delivered a legendary fan experience from Opening Day to the World Series! #TheLegendsWay | #RepBX

Gold medal memories at the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Games! 😍 🏅 Across 30,000 points of sale in France, the Paris 2024 licensing program for official boutiques was a hugely popular success! Legends served as the onsite official store operator at the Paris 2024 Olympic and Paralympic Games! #TheLegendsWay

This October for Breast Cancer Awareness Month, Legends and ASM Global honor team members who have fought a courageous battle, those still fighting, and those who may face this battle in the future. As a compassionate community supporting fighters, survivors, and caretakers, together we make a difference in the struggle to defeat breast cancer. 💖 #TheLegendsWay | #ASMGlobal

It has been a busy month for our Legends team in Europe as they spread #TheLegendsWay at both the Leaders Summit and eps ARENA SUMMIT, where we showcased why we are the best in class when it comes to venue innovation and commercialization. 🔸At Leaders in Sport , our experts, including Benham Wrigley , Martin Jennings , Ted Glick and Paige Robinett , shared key insights on building and renovating venues to maximize revenue. From assessing performance to driving investment returns, we explored what it takes to help Europe's top clubs thrive through strategic stadium developments. 🔸Over at eps ARENA SUMMIT, Nikolaus von Doetinchem and Ryan Tawwater discussed how year-round stadium activation transforms venues into 365-day revenue-generating hubs. They discussed how clubs like Real Madrid C.F. and Arsenal F.C . have leveraged innovative strategies to create extraordinary fan and event experiences and the importance of fan centricity and premium F&B offerings to create memorable moments that keep people coming back. Legends continues to push boundaries, creating best-in-class solutions that enhance venue commercialization and deliver premium experiences worldwide.

Celebrating the creativity and dedication of our world-class culinary crew for International Chefs Day! Our world is more flavorful because our incredibly talented team brings culinary innovation to life at our venues worldwide. To our chefs—thank you for your hard work creating memorable fan experiences that continue to set the standard in the live event industry! #TheLegendsWay

Safe to say Legends premium attractions ATTRACT some premium talent! 😉🙌 These Faces in Legendary Places are taking observatories like One World Observatory in New York City, View Boston , and Vue Orleans Obervation Deck to new heights with impeccable cuisine, expertly curated events, thoughtful guest service, and dedicated team leadership. Learn more! ⬇️

Charlotte 49ers Athletics and Legends have struck a new partnership that will enhance the 49ers fan experience! Our team will lead strategy, sales and marketing for premium seating and general tickets as part of the planned renovation of Jerry Richardson Stadium. Read More: https://lnkd.in/gRHfpmRp Mike Hill , Charlotte Director of Athletics: "The expansion of Jerry Richardson Stadium is an exciting project and will truly elevate the game day experience for Charlotte Football. We are thrilled to partner with Legends in order to maximize that experience for our fans." Mike Behan , President, Legends College: We are excited to work closely with Charlotte to identify new, engaging, and entertaining platforms for 49er fans to connect with their school, alma mater, or favorite team while positioning the University for success and growth in the evolving collegiate athletics landscape.” #TheLegendsWay

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