Singular provides marketing analytics and attribution solutions to help businesses track and measure marketing performance, focusing on accurate cross-platform analytics, cost aggregation, and fraud prevention.

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Singular | 19,289 followers on LinkedIn. Futureproof your growth with next-gen attribution and analytics | Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools.
Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Mark Sherman

Managing Director at Thomvest Ventures

Don Butler

VP Insights @ Singular, senior contributor @ Forbes, host @ Growth Masterminds podcast & the TechFirst podcast. Angel investor & advisor. I talk to…

John Koetsier

COO & Co-Founder at Singular

Susan Kuo

Which app genre outperformed all the others? What key iOS number jumped massively this quarter? Which ad networks grew the most? Added the most advertisers? It's finally here: Singular's Q3 2024 Quarterly Trends Report! Inside you'll find data on key trends like: - web2app - non-traditional ad networks - KPIs for hundreds of countries and dozens of app categories - platform ad spend share: web, Android, iOS We're super-thankful to have contributions from partners like Marcus Burke , Sara El Bachri , Digital Turbine , Mobile Growth Association , and yellowHEAD , who share insights on: - direct-to-device UA - personalization - top performing ad formats by app category - the right Google Play keywords - what's better than A/B testing - and much more ... Report link in the first comment!

"We know from our games that when someone has at least 2 friends in a game, they spend 4X as much time." - Dan Box, EA, at the recent Frontier Summit in Vancouver This is why you make your games social. Social games have: - higher retention - better monetization - more playing time

TikTok Smart+ vs Meta Advantage+ vs Google App Campaigns ... it's the battle of AI-driven ad automation on massive global platforms. There are 2 things going on here: 1. automating ad campaigns 2. using up all of each platforms' available ad impression supply #1 sounds good, and it can be, but it can also automate wasting your money fast if you're not careful. #2 is great for the platforms, but risks your ads displaying in less performant corners of these vast machines. The obvious incentive: make your ROAS good, but not insane. The better it is in some specific placements, the more the platform can use up non-performant supply while still providing an overall-decent ROI. Ultimately, you need to pay close attention to where your ads are running as well as the targeting. More in our long-form blog post: https://lnkd.in/g7M-cS9w

Dear AI, We love you. Also, we hate you. Advertisers have a love affair with AI. Most of us are using it regularly, every single day. But yeah ... it's not perfect. And sometimes this sort of thing happens 😀 😀 😀 Enjoy, and happy Friday!

In Japan, manga is king, so native ads work great. In Brazil, Spotify is huge, so video ads work well. In India, TrueCaller is huge and banners are essential. In our latest Growth Masterminds we invite Tomás Yacachury from Kayzen to chat about WHAT works WHERE. Which ad formats will skyrocket your app? What publishers will grow downloads faster? And what differences in countries really matter when it comes to programmatic advertising: formats and partners? He and host John Koetsier discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan And, of course, median prices, inventory levels you need to purchase to reach various levels of your target audience, and much more. https://lnkd.in/gkgvjztm

📺 Video is now 60% of time on Facebook and Instagram. We asked TubeScience what's working well. 2 things stand out: 1. Character-led stories 2. Useful information From Philip Buerger : "Video now represents more than 60% of time spent on Facebook, Instagram, for example. And so we've seen particularly two concepts or strategies working really, really well, which are character-led stories, which are great formats because they're easy to integrate problem, solution sales formulas in it in a very authentic way, while you still can create emotional connection with the character and make it entertaining while still having a selling ad. And the other part is useful information. And that makes sense because if you think of making concepts for specific placement platform, you need to understand why people come to that, what they're looking for. And people come to TikTok or Reels because they want to get either entertainment or they want to find learn something new. And so those have been two concepts that have been working really, really well ..."

In honor of all our customers and coworkers in India and abroad who celebrate Diwali, thank you! We celebrate with you and wish you both light and love. Plus, of course, a great couple of days off!

Finally! We caught up with UA and monetization expert Marcus Burke . Long overdue! We talk about ... ▶️ free trials ▶️ subscription apps ▶️ targeting on Meta ▶️ static image ads (yes!) ▶️ measuring ad performance ▶️ web-to-app ... and of course much, much more. This is kind of the potpourri episode ... the everything everywhere all at once version of Growth Masterminds. Enjoy! https://lnkd.in/gMwHwaSD

SNEAK PEEK: CTV networks are among the fastest-growing ad networks for Singular customers in our upcoming Quarterly Trends Report. So it's probably a good time for this: 10 things you should know about CTV and mobile user acquisition: 1. CTV is incremental 2. CTV is programmatic, RTB, targetable, and in multiple other ways buzzword compliant 3. Competition is weak in CTV 4. CTV is diversification 5. CTV works for gaming, fintech, e-commerce, and more 6. CTV is a very different animal than in-app ads 7. Subscription VOD doesn’t necessarily mean higher income than ad VOD 8. CTV is at the intersection of brand and performance 9. Measurement is different, but critical 10. Be realistic in your bidding strategies … but also be crafty

✅ Insanely great creative? ✅ Impactful UGC? ✅ Hottest trends on Meta, TikTok, Google, and more? Yep. You need it all. Insanely great creative is the 1 lever you have left to break through the noise, make an impression, and demand a response. We're going to help you reinvent your creative strategy on October 29. Think creative risks that worked. And those that totally backfired. Think things that make you blend in with everyone else who are all doing the same stuff. And things that make you stand out like ... maybe a giraffe in Times Square? Join: - Philip Buerger from TubeScience - Sol Panella from Appvertiser - Saadi Muslu from Singular - Emmanuel Bergman from Unity - Deanna Nguyen Ulrich from Liftoff Mobile - and John Koetsier Sign up here: https://lnkd.in/dmmWzJKZ If you can't make the 29th, no worries! We'll send you the recording after. (And, yeah, this giraffe in Times Square was made by Stable Diffusion. Thanks AI! We'll be chatting about AI in creative too.)

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