Crave Global is a creative agency that works with brands to develop strategies and ideas for marketing and communication, focusing on engagement and results.

Crave Global

Crave Global | 1,407 followers on LinkedIn. We are a purpose-led creative agency. We work with brands to create movements that drive an unfair share of voice.  | We are a strategic creative agency that works with brands to create movements that drive an unfair share of voice. 

We help brands across New Zealand and Australia to break category conventions and stand out from the crowd.

Co-Founder & Managing Director at Crave Global I Director - NZ lead, Dance For Abilities registered Charity I Strategist

Daniel Hopkirk

Co-Founder / Executive Creative Director @CraveGlobal

Hadleigh Averill

Group Account Director at Crave Global

Georgina Otto

Design Director

Solène Constant

We were humbled and excited to receive a gold and bronze Effie last night at the Effie Aotearoa New Zealand award ceremony for The PoolHouse Brand Transformation and Consumer Durables. Thank you to our client The PoolHouse Chris Connors for his trust in our process and work. The Effie’s are a true testament to effectiveness in the industry and as an agency is what we work to achieve with every brief. Crave continually strives to show that a purpose-led creative approach that speaks to the ‘why’ for businesses is the approach that drives the best results. A massive thank you to the entire team involved in creating this work and congratulations to all the winners and fantastic New Zealand talent highlighted last night. #ThisIsPoolLife Commercial Communications Council

New work for WILD ESTATE vineyard on Waiheke Island in New Zealand. The team at Wild Estate came to us with the challenge of modernising the brand with a refreshed look and communications framework to stand out from the crowd. With the bustling Waiheke vineyard landscape growing each year, there are now over 30 vineyards on the island. A new brand positioning framework helps bring meaning to what it is to be 'WILD', enter The Untamed Winery. A place that celebrates everyone's style of wild, making your visit a unique and memorable one. So, if you're looking for somewhere to get wild with your crew this Christmas, look no further. Thanks M+AD Daily Keryn Matthews https://lnkd.in/gDXc5XR8

The next chapter of The PoolHouse brand transformation journey is live. They are on a quest to own pool culture in New Zealand, build an engaged community and create unforgettable memories for Kiwis in their backyard. To assist in this journey we have enlisted popular radio host Sam Wallace . Sam has longed for a pool in his backyard for quite some time which captured the teams attention. The PoolHouse have kindly come to his aid, however, firstly he will have to earn it through a series of stunts voted on by the New Zealand public. See more on this below and you can follow the journey on Instagram @nzpoolhouse Chris Connors Anna Jamieson Campaign Brief https://lnkd.in/gCSzEQrc

Crave Global is excited to announce three finalists nominations across three New Zealand Effectiveness (Effie) award entries for the brand transformation & launch of The PoolHouse . It's been fantastic to have partnered with these innovative clients to create bold and effective work that is making a splash in the market. Congratulations to the finalists across all categories! Once again, New Zealand brands and businesses demonstrating exceptional talent in brand building. A fantastic showcase of Aotearoa’s creativity and innovation. Commercial Communications Council The PoolHouse Effie Worldwide Chris Connors Anna Jamieson

The Pregnancy Paradox campaign was rooted in a singular, clear purpose: to empower mamas and mamas-to-be to have real and raw conversations about their pregnancy journey, in a bid to normalise pregnancy discourse in the mainstream. This guiding mission ensured that every campaign message, every action, and every piece of content aligned in a way that built equity in PURE MAMA Skincare as a purpose driven brand - a brand it’s audience celebrates, because it authentically makes a difference. Purpose matters for brands when consumers act on it. When companies understand, identify, and creatively connect with consumers who are aligned with and share their company’s higher purpose, sales sore. Which consumers share your companies purpose? Want to know more about cultural movement marketing or how to discover your brand’s purpose? Let's chat. More on the Pure Mama purpose led movement below. 👇 Thanks M+AD Daily https://lnkd.in/g_SnMuuK

Firsts for all of us Neil Griffiths ! Good to share the stage with you. What a night it was! We are still buzzing from the win at Mumbrella awards last week. 🔥 🥇 Check out the picture (#4) of the lads receiving the award on behalf of the Crave team and PURE MAMA Skincare Daniel Hopkirk Hadleigh Averill

Big congrats to PURE MAMA Skincare and our hard working team for picking up 'Best Campaign With A Small Budget' at last nights Mumbrella Awards in Sydney. So great to see purpose-led campaigns being rewarded for driving impactful movements in Australia. Hadleigh Averill Daniel Hopkirk picking up the award for the team. 🥇

Kudos to our partners, The PoolHouse and Fullers360 , on their ascent to the finals of the 2024 New Zealand Marketing Awards. Two brands that have made significant strides in their respective categories this past year - it's great to celebrate the success of these fantastic businesses. Fingers crossed for the win. Marketing Association Chris Connors Rebecca Flavell Stuart Ogden Mike Horne

This June, we’re celebrating the rarity and excellence of Johnnie Walker Blue Label and the elusive eagle with The Johnnie Walker Blue Label Eagle Challenge on the 18th hole at Remuera Golf Club. The challenge kicked off on Monday with a star-studded event featuring some of New Zealand’s top golfers and celebrities. With only 0.01% of Johnnie Walker barrels earning the Blue Label distinction, and just 53 eagles scored on the 18th hole last year, this challenge is all about celebrating the exceptional. With golf being a growing movement right now, it’s the perfect partner to highlight the rare accomplishment of an eagle while fostering a community of golf enthusiasts. So join us at Remuera Golf Club this month and show us what you've got. 🙏 Campaign Brief https://lnkd.in/gCCZ2V5C

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