Seedly is a personal finance platform that provides users with resources and tools to make informed financial decisions. The platform offers community advice, financial comparison tools, and personal finance content to empower individuals in managing their money effectively.

Seedly

MoneyHero Group (Nasdaq: MNY)

Seedly is a Singapore-born personal finance management solution founded in 2016. Seedly first started as an expense tracking and manager app, which allows users to sync their financial accounts and better manage their cash flow.

Over the years, Seedly introduced a community feature that allows users to crowdsource knowledge from peers before making a financial decision; an unbiased reviews platform for a myriad of products ranging from credit cards, saving accounts, travel insurance to robo-advisors; as well as comparison tools for the open electricity market and SIM-only mobile plans. Seedly also produces in-house content such as editorial thought leadership articles, SeedlyTV, and SeedlyComics. These initiatives allow us to help more Singaporeans make smarter personal finance decisions.

In 2019, we also held Singapore's first personal finance festival, which saw an attendance of 1,200 Singaporeans from all walks of life. By the year 2023, Seedly Personal Finance Festival is Singapore's largest personal finance festival with more than 3,000 attendees.! 💰

As of October 2020, Seedly officially joined forces with MoneyHero Group!

MoneyHero Group - MoneyHero Group is a market-leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.

We use the power of innovation to build better futures for our customers, our people, and our partners.

DBS HotSpot

East Ventures

The Seedly Personal Finance Festival tickets are LIVE! 🚀

Join us on 6 April 2024 at Marina Bay Sands Expo & Convention Centre, Hall F, for a solid day of personal finance fun!

Don't miss the opportunity to catch keynotes from our esteemed guests
💠 Dr Tan See Leng, Minister for Manpower & Second Minister for Trade & Industry
💠 Dr Wei Dai, Head of Investments Research & Vice President at Dimensional Fund Advisors
💠 Melvin Lim, Co-founder & CEO, PropertyLimBrothers
💠 Mayiduo (Kelvin Tan), Director, Double Up Media, SG INTERIOR & KJ EL Print
💠 Johnathan Chua, Co-founder and CEO, GRVTY Media
💠 Gerald Wong CFA, Founder & CEO, Beansprout
and many more professionals from various industries!

🔥 Grab your tickets NOW to secure your spot at the year's biggest personal finance festival! ➡️ https://bit.ly/3S404zS

Don't miss the chance to join us for a day packed with personal finance wisdom, fun, and awesome surprises! 🚀

For more info: ➡️ https://bit.ly/48Bb5OS

Meet Yeap Ming Feng 叶明锋, our dedicated Head of Seedly 🌊

Ming Feng embodies the role of Seedly's custodian, ensuring alignment with our mission and vision and safeguarding financial wellness for all.

His role within Seedly empowers him to guide individuals in Singapore toward smarter personal finance choices. Ming Feng cherishes continuous growth, not just for himself but also alongside the vibrant Seedly Community. 🌱

The heart of his passion? The exceptional colleagues at Seedly who share his vision, creating a collaborative and inspiring work environment.

Yeap Ming Feng, our Head of Seedly, leads not just a team but a unified force driving financial wellness within the community! 🚀 #seedlyfam

With that, we introduce our awesome team at Seedly, who are committed to steering Singaporeans towards greater personal finance wisdom. 💙

Introducing Ka Yan Liu, our creative Product Designer ✨

Ka Yan's passion lies in crafting seamless experiences for users visiting the Seedly website. She's dedicated to optimizing their journey, ensuring it's nothing short of exceptional.

The Seedly community holds a special place in Ka Yan's heart as she cherishes the interactions and connections within this vibrant space. 💚

Any project offering a chance to connect with users, listen to their thoughts, and see things from their perspective brings joy to Ka Yan.

It isn't just about creating interfaces for Ka Yan; she's crafting moments of delight and connection within the Seedly community! 🌱

Introducing Chen Zhi Liang, our innovative Product Designer 🛠️

Zhi Liang, our creative force behind web interfaces at Seedly, crafts designs that elevate user interactions.

His design philosophy is as versatile as it is intriguing. Drawing inspiration from Japanese and Swiss minimalism, along with free prose writings in Chinese, constitute his perpetual sources of inspiration. 📖

Zhi Liang's design journey constantly evolves, embracing diverse phases of likes and dislikes.

Chen Zhi Liang, our Product Designer, doesn't just design interfaces; he creates immersive experiences that resonate! 🌐 #seedlyfam

Meet Chermaine Yong 楊欣敏 Yong, our Senior Product Manager 🚀

Chermaine excels in deciphering user needs and strategically crafting resonating features, ensuring our users have a delightful experience!

Her favourite aspect of Seedly is the community. By engaging with the community groups, she witnesses the heartwarming initiative and selflessness as individuals uplift each other through insightful financial guidance. 🌱

Chermaine's friends often jest that her immersion in the finance realm seems more like a hobby, turning work into a passionate pursuit. Understanding how Seedly users absorb financial insights and news is ingrained in her routine.

Catch Chermaine's work on seedly.sg as she creates features that foster the Seedly community 🎯

Meet Bridget Yow, our dynamic Business Development Manager 💼

Bridget is key to fuelling Seedly's growth with strategic partnerships, uncovering fresh business prospects for us.

She appreciates the warmth and camaraderie within the team that break down barriers, nurturing relationships that transcend the workspace. Being part of Seedly's journey also reinforces her drive to positioning Seedly as a leader in personal finance. 🚀

The prospect of collaborating closely with esteemed players in banking, insurance, finance, and governmental sectors amplifies Bridget's commitment to positioning Seedly as a leader in personal finance.

Join us in recognising Bridget's passion for growth and commitment to elevating Seedly's impact! 📈 #seedlyfam

Introducing Sher Han Goh, our SEO Associate 🔍

Sher Han dives deep into SEO strategies while embracing personal pursuits, he knows the importance of harmony between work and life!

He plays a pivotal role in enhancing Seedly's digital presence and optimizing the user experience. 🌱

Sher Han has also collaborated with the Product Team, channelling his inner "Bob the Builder" to fine-tune those elusive Meta Tags.

Watch out for Sher Han, as he continues to innovate, strategize, and elevate Seedly's digital footprint! 📟 #seedlyfam

Introducing Muhammad Sharizzat, our Senior SEO Manager 🚀

Zat is on a mission to supercharge Seedly's organic search visibility and propel us to new heights in the digital space.

For Zat, it's about tapping into untouched potential, turning possibilities into realities, and paving the way forward. 🎯

When it comes to his role, Zat's mantra is crystal clear: ensuring that when anyone searches for personal finance needs, Seedly is right there to help.

We're thankful to have Zat driving our SEO strategy forward and ensuring Seedly remains the go-to destination for all things personal finance! The next time you see seedly.sg in your search results, just know Zat's behind it! 🌐

Introducing Diviya S J, our Aspiring Marketing Intern! 🌱

Diviya appreciates the high level of accountability everyone carries, allowing her to express herself while receiving invaluable guidance essential for her growth.

Her favourite feature on seedly.sg is the discussions! The candid and easy-to-understand approach when addressing various aspects of personal finance is something she enjoys reading. 💬

Diviya looks forward to the catch-up sessions with her manager, Vernice Ng and the team as they serve as an assurance that she's on the right path to continuous learning and progress with Seedly.

As a Marketing Intern, Diviya is not just learning the ropes; she's actively contributing and embracing the journey of growth. Catch her enthusiasm and commitment to learning and making meaningful contributions at seedly.sg! 🚀 #seedlyfam

Have you missed our team feature? Today we are excited to Introduce Doreen L., our Visionary Marketing Designer! 🎨

Her role is to creatively communicate through visuals, strategically enhancing our brand's presence with her innovative designs. 

Doreen believes in mastering the balance between aesthetics and functionality. She believes in understanding the importance of welcoming constructive feedback from non-designers. This exchange serves as a bridge to effectively communicate with a broader audience. 

She also enjoys learning and expanding her knowledge through community discussions and blog on our website. 🌱

Doreen is not only an artist—she's a storyteller who transforms concepts into captivating visual narratives. Catch her dedication to crafting visuals for the community on seedly.sg! 🚀 #seedlyfam

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