Hyble Technologies is a cutting-edge technology company that specializes in providing innovative software solutions. The company focuses on creating scalable and efficient platforms that cater to various industries, enhancing digital experiences for businesses and consumers alike.

👋 We’re hyble - your on-demand design and print solution, accessible anytime, anywhere.  
 
Through our easy-to-use technology with integrated smart-design, we are the fastest way to create high-impact, customisable point of sale materials, whilst maintaining your brand integrity and reducing costs.
 
We’re partners to the world’s leading drinks brands, operating in 50+ countries worldwide and are on a mission to drive sales and reduce point-of-sale marketing waste. 
 
hyble enables you and your Sales teams to…

✔️Create better content, faster.
✔️Gives you power to protect your brand with every design.
✔️Collaborate more with your customers.
✔️Say goodbye to expensive outsourced design, and drive revenue and profitability.
✔️Stops waste with our global cloud printing network and on-demand model.
 
Ready to find out more? Book your demo now 👉 https://www.hyble.tech/contact-sales 

hyble

The Rising Tide of US Cocktail Culture 🍹 

The US cocktail scene is fizzing with energy, #innovation, and, most importantly, growing sales📈

👉 on-trade sales up 5%
👉 volume of cocktails sold per venue up 6%
👉 average price per cocktail up $1 to $13
👉 Margarita accounts for 1 in 5 cocktails
👉 tequila-based drinks make up 34% of all cocktail based sales with wine-based drinks making up 6.8% (surpassing rum)

“The American cocktail story is one of resilience and is well placed for more good growth throughout 2024." - Matthew Crompton 👏🏾

This week hyble is kicking-off our largest western state - CALIFORNIA 🤯 

In the past 6 months out #team has done an incredible job launching in 24 states! That’s thousands of #salesreps now using our platform to create, collaborate & ship POS marketing materials for on-trade accounts! 

If you’d like a demo to see what hyble can do for you… drop us a DM. 

The #alcbev industry shows no signs of slowing down.. neither do we!! 🚀 📈

What’s your proudest achievement of the last 6 months?? 

https://lnkd.in/eNJhDZ9H

What matters most to modern customers? 

👉Convenience 
👉 Efficiency

According to research 81% of customers want self-service options. 

You can now order a coffee or burger yourself.  You can self check-in to a hotel or airline. You can scan and check-out food in your supermarket. You can self-serve at the gas station. Banking is more or less done without any human interaction. 

And now #selfserve is the future of the #print industry. 

In fact; it’s been shown that through implementation of self-service sale, production or management.. costs may cut down to 30 to 40% 🤯 in this environment, is there a quicker & better way to increase profitability? 

hyble identified two major tenders in the sector.. a move to self-serve design and on-demand print.

Our intuitive and scaleable technology platform enables brand owners and wholesalers to dramatically increase the level of #marketing support they provide their customers 👏🏾 

Humbled to be working with the leaders of our industry.. and excited for the new ones jumping on-board! 🚀 

Is there an example of self-serve you *don’t* like?

Today, the wine and spirit industry is regarded as a high-risk sector for lack of sustainable operations and control throughout the supply chain 👀 

In fact, the #AlcBev industry scored an average of 4.8 out of 10 in the “Drinks Industry Sustainability Index Report 2020”

With an increasingly diverse market and educated #consumer that demands #sustainable products, it has never been more important to look at your #POS marketing. 

The biggest environmental impact for wine & beer are caused by product packaging and #marketing materials. 

Media tends to focus on single-use plastic, but according to studies glass bottles produce the most CO2 emissions and have the greatest climate impact. 

But little is said of the 80%+ of POS materials that fill warehouses and then end up in landfill. 

Paper accounts for 26% of total waste at landfills and sadly demand for paper is expected to double before 2030 🤯 

Thankfully our customers are already seeing the huge benefits of printing #ondemand and using our global print-network. Which allows you to print only what you need; and delivers to the closest mile.. so no-more long transits and warehouses 👋 and bye-bye wasted budgets! 

For more information on how you can improve your environmental impact & FAST.. drop us a DM. 

What’s the biggest risk to your industry?

What are the top 4 things you need to win business with the US’s largest #distributor of wines & spirits…? 

Working with #enterprise clients is hard 😅 they are very large, very complex and generally multinational. 

We caught up with our CEO Craig to understand what he thinks you need to succeed?! 👀 

🕰️ TIME
“The number one thing you need is time and patience. And maybe resilience! Before you even start selling to enterprise you need to take time to understand them. What are they trying to achieve as a company? What is important to them? Who do you need to engage? Where are they right now and where do they want to go..?  Some of our clients took 3+ years to win, but now we’re in multi-year contracts with $billion companies!”

💪🏼 CHAMPION
“Sometimes the “gatekeeper” doesn’t understand the pain. So you need to find someone in the business with enough authority to believe in you, back the product, back the #vision. And help you sell internally. This is how we won our first deal, but again, years later, we saw it with another client - he said: “I want this for every #sales team in Europe. And I want it now! Finding your champion who understands it and sees the opportunity is priceless!”

😞 DISSATISFACTION
“Change is hard, especially for big businesses. They not only have to understand your value proposition and acknowledge there is another way to do it.. but they have to also be unhappy with how they are doing it currently. Which sometimes means telling them the pain points and showing them how much better you are! If the pain isn’t “that bad” you’re going to have a tough time getting a deal over the line!”

🥇 ADVANTAGE 
“You need customers to want a competitive advantage. We’ve learnt from our deal with Southern Glazer's Wine & Spirits - who want to continually #innovate, that they’ll make stuff happen! 👏🏾 Equally we’ve seen other businesses who we have pitched for 20+ years who are complacent. That’s OK - you’ll never win ever client. But the ones you do attract, the ones that want to stay ahead - these are the ones you want! As they push you to innovate, improve and grow!!”

Super grateful to have learnt these lessons early on… now there is no stopping us! 🚀 

What’s the one lesson you’ve learnt that now unlocks unlimited potential?

"How can we integrate ourselves into the supply chain of our customers more deeply...?"

This is the question Craig's dad asked himself in 2001.

Fast-forward 23 years...and that vision has come true!  

"My father’s strategy when he left a well-paid job at Avery Dennison to setup his own business, was to use #technology to deeply embed ourselves into our customer's business.  So that you are no longer a #print company who is asked to bid on contracts and orders in an automated procurement auction... Instead you are part of their business and their marketing workflow."  
 
At hyble we remain deeply-integrated with the #marketing, design, compliance and sales teams of our global customers.  We've built our technology and print-capabilities based on their needs, their locations, their products.

Such a great conversation between Craig Letton and Adam Peek on the People of Packaging Podcast..if you've got a spare 20 mins and want to hear  about the future of print, suggest you check it out! 👀👀

https://lnkd.in/eDnFhWpZ

One of the coolest things about working with the #alcbev industry is it is always ON!

Unlike so many other businesses, we don’t really have any seasonality. 

We are an all-year round business due to our customers highly promotional and activation-driven #marketing programs! 💥 

As we enter Spring we see a shift in consumer habits.. as we move from colder evenings sat by the fire to warmer days outdoors with friends, it is arguably one of the biggest shifts of the year for the sector.

Some of the trends we are seeing at hyble 

👉 more floral flavours creeping into #menus - Rose, lavender, chamomile, and hibiscus are all set to be on the menu this spring!

👉 the steady rise of no & low drinks as “sober spring” becomes a thing!

👉 the growth of eco-conscious brands, with 80% of UK consumers now describing themselves as being ‘environmentally friendly’.  Which translates to more drinks with good credentials - eco conscious packaging, #lesswasteful marketing, lower carbon supply chains and use of ethical ingredients 👀 

👉 a move to quality over quantity. As consumers are hit with the “cost of living crisis” we are seeing a trend for more premium drinks & ingredients as they treat themselves on a night out.

What’s your favourite thing about Spring?

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