Perion Network Ltd.

Perion Network Ltd. provides digital advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It provides Wildfire, a content monetization platform; search monetization solutions, including website monetization, search mediation, and app monetization; and cross-channel digital advertising software as a service platform. The company also offers supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights on the results of campaign investment and other campaign metrics; creative platform to create advertisements; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it provides an actionable performance monitoring platform to support the various phases of campaign management; an online video player and integrated ad server to upload, manage, and stream video content; content monetization system, which integrates ads within the content layouts at the page level. Further, the company offers a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboards demand vendors; and AI Systems. Additionally, it provides Intelligent HUB (iHUB), a platform for pulling in signals across various advertising channels and optimizing traffic at scale, and yielding engagement metrics and KPIs; and strategic optimization of relevant traits (SORT), a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.

Undertone by Perion

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Perion is a global technology innovator in the digital advertising ecosystem, providing brands and publishers with an opportunity to unlock lucrative growth opportunities. The company's synergistic solutions serve all major digital advertising channels - including search, social, display, and video/CTV.

Perion Network

Where can we expect growth in the dynamic landscape of digital advertising in 2024? And which advertising channels enable brands to successfully connect with consumers through leveraging location-based strategies?

Explore strategic insights from our CEO, Tal Jacobson, in his latest article on Nasdaq, titled "Where Investors Should Look for Marketing Growth in 2024" where he discusses growth drivers across Retail Media, DOOH through data-driven customization, and CTV, as consumer viewing habits change.

Read the article here: https://lnkd.in/dTGFmRcY

#digitaladvertising #RetailMedia #CTV #DOOH 


Happening this morning!

Join us for a live webcast of our CEO Tal Jacobson participating in a fireside chat at the 26th Annual Needham Bank Growth Conference.

📅 Date: January 18
🕤 Time: 9:30am ET

Don't miss this opportunity to hear from our CEO and learn more about Perion. Join the live webcast here: https://lnkd.in/dHHfrJTa
Dudi Musler
#CEOChat #NeedhamGrowthConference #Webcast

﻿Fresh off the Press 🚀

We’re thrilled to announce the integration of Amazon Publisher Services (APS) through our video monetization platform Vidazoo by Perion to expand the reach of high-quality demand to more publishers.

Our Vidazoo platform now leverages APS’s unified auction to remove friction for publishers, provide demand through a server-to-server marketplace, reduce page load latency, and improve user experience.

The integration includes two powerful APS services:﻿

🌐 Transparent Ad Marketplace (TAM): Attracting more publishers to our platform, forming direct integrations using a single server-to-server call.

🤝 Unified Ad Marketplace (UAM): Enabling multiple publisher connections through a unified service, a single integration, and a reporting dashboard – providing more publishers access to Vidazoo’s invaluable demand.

Here’s to a future filled with innovation, collaboration, and unlocking new possibilities! 🌐📈

Note: the linked article from Calcalist כלכליסט is in Hebrew. 

https://lnkd.in/d-X37yX7

#VideoMonetization #AmazonPublisherServices #InnovationInAction #Winningteam

Kicking off the week at Affiliate Summit West! 📣 

Catch up with us to discuss how you can elevate your business with our smart intent-to-revenue solutions✨

DM our attending team members directly to set up a meeting 💬

Amit Gelber, Chief Revenue Officer
Shlomit Yakobovich, Sr. Business Development Executive
Ben Shenkar Senior Director of Customer Success
Scott T. VP Sales, North America

#ASW2024 #affiliatesummitwest Perion Network Affiliate Summit

TLV:PERI

Perion Network Ltd.

Last Close

8.47

26/07 20:00

Market Cap

401.42M

Beta: 1.30

Volume Today

369.96K

Avg: 86.83K

PE Ratio

11.82

PFCF: 9.59

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