Elio is focused on turning brands into Purpose Brands for sustainability, crafting stories that resonate with customers and society.

Elio Brand Consultancy I Purpose Branding

Elio

Elio focuses on transforming brands into Purpose Brands for sustainability, crafting stories that resonate with customers and society and creating unique experiences that have a positive impact.

Elio Brand Consultancy I Purpose Branding | 1,394 followers on LinkedIn. A Brand Consultancy firm that transforms brands into stories, stories into connections, and connections into purpose | [E-mail: meet@elio.today]

Elio, meaning “Sun” in Italian. 
A storytelling-based award winning brand consultancy &amp; multidisciplinary design company.
We turn brands into Purpose Brands for sustainability.

[Elio Brand Consultancy Brings a Slice of Old Japan to Hong Kong with Anima Tokyo🗼] Elio Brand Consultancy is thrilled to announce our recent design consultation project in the creation of #AnimaTokyo , Hong Kong's first-ever Japan animation themed park. We're proud to have played a key role in shaping the brand concept and visual identity of the park's exciting "日本美食橫町" (Nihon Meishi Yokocho), a dedicated food street designed to transport visitors back to the captivating charm of old Japan. Elio's Impact: Cultivating a Nostalgic Escape Our team worked closely with Anima Tokyo to develop a brand concept that evokes the unique atmosphere of traditional Japanese food streets. We aimed to create an immersive experience that resonates with both Hong Kong locals and tourists, sparking a sense of wanderlust and nostalgia for a bygone era. Visually, we crafted a distinct identity for the "日本美食橫町" food street. This involved: 🗼Evoking a Classic Look & Feel: Through signage, color palettes, and architectural elements, we aimed to capture the essence of old Japan's bustling food districts. 🗼Creating a Sense of Authenticity: We paid meticulous attention to detail, ensuring every aspect of the food street's design reflects the spirit of traditional Japan. 🗼A Welcoming & Inviting Atmosphere: Our design approach prioritized creating a warm and inviting space for visitors to relax, explore, and indulge in culinary delights. Coverage in TimeOut: https://lnkd.in/gV2NzFQ4 A Collaboration for Cultural Connection Anima Tokyo represents a landmark project for Hong Kong, offering a unique blend of entertainment, nostalgia, and exquisite Japanese cuisine. Elio Brand Consultancy is honored to have been a part of this exciting venture, contributing to a project that fosters cultural exchange and provides a captivating escape for visitors.

[Elio Brand Consultancy: Born to Make Impact] Elio Brand Consultancy is proud to be the strategic brand and marketing consultant for INNOPORT from Chinese University of Hong Kong, witnessing the inspiring journey of different community curations. This partnership showcased the power of cocreation in fostering impactful projects and the enrichment of branding for university at innovation. We worked alongside INNOPORT to provide branding and marketing guidance and support to diverse community teams, tech startups, social enterprises, incubees and of course to INNOPORT themselves. Beyond that, a core aspect of the program was the collaborative environment. By prioritizing shared learning and exploration over rigid expectations, we fostered a space where creativity could flourish alongside INNOPORT's vision for the startups landscape.

[Rebranding Project for The Hong Kong Polytechnic University’s Department of Chinese History and Culture (PolyU CHC) by Elio Brand Consultancy] This initiative was not just about a new look; it was about capturing the essence of what makes PolyU CHC unique and vital in today’s academic landscape. 📕 Concept Inspiration: The Formation of Jade Jade, a stone prized for its beauty and significance, can only be formed under specific natural conditions and pressures. Its coloration, resulting from the infiltration of mineral elements, symbolizes the transformative journey of knowledge and culture. Just as jade's cracks can lead to vibrant colors, our philosophy aligns with PolyU CHC’s commitment to learning from both the past and present. This duality fosters a diverse understanding and enables scholars to evolve into cultural "jade" through an immersive academic experience. 📕 Brand Motto: Unraveling the Past, Weaving the Future This motto encapsulates the department's mission to explore historical narratives while actively shaping future cultural discourse. It reflects a dedication to a holistic educational approach that honors tradition while embracing innovation. 📕 Scope of Work: What We Delivered Elio Brand Consultancy undertook a comprehensive rebranding for The Hong Kong Polytechnic University’s Department of Chinese History and Culture, which included developing a compelling brand philosophy that aligns with the department's mission, creating a cohesive visual identity inspired by the concept of jade, and designing a suite of marketing materials such as brochures and digital assets. Additionally, we collaborated on the redesign of the department's website and social media elements to enhance user experience and developed brand guidelines to ensure consistent application of the new identity across all platforms. This rebranding project reflects our belief that, like jade, the Department of Chinese History and Culture is a treasure shaped by time, experience, and knowledge. Contact us to learn more: meet@elio.today

[Rebranding Project for The Hong Kong Polytechnic University’s Department of Chinese History and Culture (PolyU CHC) by Elio Brand Consultancy] This initiative was not just about a new look; it was about capturing the essence of what makes PolyU CHC unique and vital in today’s academic landscape. 📕 Concept Inspiration: The Formation of Jade Jade, a stone prized for its beauty and significance, can only be formed under specific natural conditions and pressures. Its coloration, resulting from the infiltration of mineral elements, symbolizes the transformative journey of knowledge and culture. Just as jade's cracks can lead to vibrant colors, our philosophy aligns with PolyU CHC’s commitment to learning from both the past and present. This duality fosters a diverse understanding and enables scholars to evolve into cultural "jade" through an immersive academic experience. 📕 Brand Motto: Unraveling the Past, Weaving the Future This motto encapsulates the department's mission to explore historical narratives while actively shaping future cultural discourse. It reflects a dedication to a holistic educational approach that honors tradition while embracing innovation. 📕 Scope of Work: What We Delivered Elio Brand Consultancy undertook a comprehensive rebranding for The Hong Kong Polytechnic University’s Department of Chinese History and Culture, which included developing a compelling brand philosophy that aligns with the department's mission, creating a cohesive visual identity inspired by the concept of jade, and designing a suite of marketing materials such as brochures and digital assets. Additionally, we collaborated on the redesign of the department's website and social media elements to enhance user experience and developed brand guidelines to ensure consistent application of the new identity across all platforms. This rebranding project reflects our belief that, like jade, the Department of Chinese History and Culture is a treasure shaped by time, experience, and knowledge.

It is my honor to address the Student Training in Entrepreneurship Programme (STEP), hosted by the CoCoon Foundation , empowered by Lee Kum Kee Family Foundation . By sharing my personal entrepreneurial journey with high school students, I aim to inspire them by emphasizing that life presents both triumphs and challenges. These challenges can make one’s journey more fulfilling. Furthermore, I shared my observations of students from various educational institutions and universities. I believe that there is no such thing as a “smart” person. Rather, our talents should not be categorized, but rather the amount of dedication and passion we invest in our studies, careers, and daily lives. As long as we are passionate about what we pursue, we can pave the way for future success, and especially the joy.

Basil C.

🌲 Embracing Creativity in the Age of AI: Reflections on the Launch of Technology 🌲 With the recent official launch of macOS Sequoia and an exciting new range of Apple Mac products equipped with advanced AI capabilities, we stand at a pivotal moment in the evolution of education in creativity. Traditionally, our focus has been on practical skill sets, such as copywriting and art direction, as foundational training for aspiring creatives. These skills are undoubtedly essential, but as we move further into an era dominated by AI, it’s time to reevaluate our approach. While AI can enhance efficiency and streamline processes, it lacks the intrinsic human qualities that give creative work its depth and significance. To truly prepare ourselves for the future, we must uplift the creative mindset from a purely technical perspective to a more spiritual one. This means injecting purpose and meaning into our creative endeavors—fostering a sense of responsibility and connection to the world around us. It is this human element, rooted in empathy, storytelling, and cultural understanding, that AI cannot replicate. #macOSSequoia #Creativity #DesignEducation #AI #HongKongDesignInstitute #PurposeDrivenDesign #FutureOfCreativity #Innovation #HumanElement

As a contributor at the Hong Kong Design Institute specializing in advertising and visual communication, we are thrilled to see the French fashion house Chanel hosting its Cruise 2024/25 show in our vibrant city. This strategic move not only highlights Hong Kong's growing reputation as a premier destination for international fashion events but also reinforces our position as a pioneering hub for fashion and textiles in Asia. The influx of renowned brands choosing Hong Kong for their showcases speaks volumes about our creative landscape and the potential for collaboration among local talents and global icons. Chanel's commitment to engaging with our city's creative forces is a testament to the rich cultural exchange that can thrive in our unique environment.🌍✨ #Chanel #Fashion #HongKongDesignInstitute #DesignEducation #FashionIndustry #HKDI #Creativity #Collaboration

It's our pleasure to be involved in the incubation programme particular for the unknown area of Southeast Asia, giving advisory on branding and marketing, on the eye of startups context On the "Crack the Code to Startup Success in Southeast Asia!" organized by the InnoPort Team, the event attracted a diverse group of participants, including startup founders and students eager to delve into the dynamic world of startups. The event featured engaging talks from distinguished speakers, including Mr. Rusydi Khairul Khairul, Co-Founder & CEO of Reactor School, and Mr. Basil Cheung, Founder & Director of Elio Brand Consultancy.

It's our pleasure to be the marketing consultant for #LUMASHairLab , in driving their brand exposure, art direction and social media engagement. Riding on the Aesthetic Medicine from the mother business, LUMAS HairLab aim at bringing Haircare business to the new era, with the scientific research foundation originated from Korea, we see the potentials indeed. LUMAS HairLab: https://lnkd.in/g5dgx-8s

Elio had the privilege of hosting renowned fashion photographer Ricky Lo as a guest speaker in Master of Advertising course from CUHK School of Journalism and Communication . Ricky shared his invaluable insights into the art of art direction for high-fashion photography. And Elio shared another perspective from the eye of Brand Consultancy. Ricky's passion and dedication to his craft are truly inspiring. His work has been showcased in prestigious exhibitions worldwide, and he's the recipient of numerous awards, including the Red Dot Design Award 's "Best of the Best" Award. One of the key takeaways from both RIcky and Elio in this session was the importance of self-evaluation in sustaining a creative career. We emphasized that even the most successful artists face challenges and setbacks. By regularly evaluating their work and seeking feedback, they can identify areas for improvement and continue to grow as creators. #Advertising #Photography #ArtDirection #CreativeCareer #Inspiration

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