Cadent offers advanced TV advertising solutions, focusing on omnichannel video and audience targeting. The company is self-described as the largest independent solutions provider for converged TV advertising.

Cadent

AdRoll provides a digital advertising platform that allows brands and agencies to run full-funnel ad campaigns and optimize their marketing goals. self-described as trusted by over 140,000 companies.

AdRoll

Basis Technologies, formerly Centro, provides unified software and services to simplify and automate digital media operations, driving increased profitability and greater efficiency for marketing organizations. It is the most comprehensive media automation and intelligence platform in the industry, consolidating planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social.

Shawn Riegsecker

Basis Technologies

Google Ad Manager is a platform for managing and delivering online advertising.  It allows users to create, target, and deliver ads across various channels.

Google Ad Manager

Cadent | 34,898 followers on LinkedIn. Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

CEO at Cadent

Nick Troiano

Advanced Media | Digital Transformation | Enterprise Software | Adtech Platforms | A Builder

Jes Santoro

Chief Product Officer at Cadent

Eoin Townsend

Revenue leader, team builder, new business hunter, dynamic speaker

Rick Beispel

Be sure to catch "Addressable TV in a Time of Transition" at The TV of Tomorrow Show : NYC! On November 21 at 4:45 PM, Cadent 's Mari Tangredi , The Walt Disney Company 's Alexandra Sobrino , Yahoo Advertising 's Brett Hurwitz , Fox Corporation 's Darren Sherriff , and Advertiser Perceptions ’ Eric Haggstrom discuss Addressable TV’s role in today's media landscape. #TVOTNYC #Addressable #CTV #AudienceTargeting

Don’t miss Julia Gutnik from Rivian , Esi Mensah from Kenvue , and Sabrina Sirhal from Monster Energy at Brand Innovators "The Future of Creative Marketing & Media Summit" in Los Angeles! 🌟 In this dynamic session, moderated by Cadent 's JC Kawalec , these industry leaders will dive into how shifting consumer behaviors shape their marketing strategies, the unique challenges they face in their respective industries, and their predictions on the future of consumer marketing. Join the conversation on Tuesday, November 19 at 12:00 PM PT. Register now: https://hubs.la/Q02Yjv8l0 #BISummit #CreativeMarketing #FutureOfMarketing #BrandInnovators #MarketingInnovation

Cadent + AdTheorent will be at MediaPost 's CPG Brand Insider Summit in Santa Barbara, CA next week! The team is excited to connect with CPG marketers to explore how our audience-first solutions can drive business outcomes across the sales funnel, from boosting customer loyalty to increasing store visits and sales. #MediaPostInsiderSummit #CPGMarketing #CTV #DigitalMarketing

🏦 💳 Looking to drive better results for your financial services campaigns? Cadent’s Audience Direct packages enable you to reach high-intent banking, insurance, and investment audiences across 125M+ households. Our data-driven insights mean your message will be delivered to precisely the right targets across premium omnichannel inventory, increasing ROI and reducing ad waste. Find out how Cadent can boost your next campaign. https://hubs.la/Q02YhQd60 #FinanceMarketing #FinancialServicesAdvertising #CTV #Digital #Programmatic

Cadent + AdTheorent are excited to attend the Association of National Advertisers Multicultural Marketing & Diversity Conference in Las Vegas! Our team is looking forward to connecting with industry leaders to discuss how our privacy-forward performance marketing solutions can help brands authentically engage diverse audiences and drive meaningful results. #ANAMulticultural #DiversityInMarketing #CTV #DigitalMarketing

As we reflect on Diwali, a few Cadent and AdTheorent employees shared with us what this festive season means to them. From cherished traditions to personal reflections, join us in honoring the light, joy, and togetherness that Diwali brings. Read more about their stories here: https://hubs.la/Q02XqP0d0

⚾ Sports marketing is evolving fast as teams across the NFL, NBA, and MLB are finding new ways to leverage social media, digital channels, and more to deepen fan engagement and drive growth. As Cadent CMO Paul A. highlights, "You’re seeing the CMO think more holistically about the franchise, not just as a sports brand, but a lifestyle brand." Check out the full story in Ad Age to learn how teams are using innovative strategies to bring fans closer than ever. https://hubs.la/Q02WkFJ50 #SportsMarketing #FanEngagement #DigitalStrategy

Recently, Cadent Chief of Data & AI Sowgandhika Dusa attended The Wharton School 's "AI Data Readiness Think Tank" alongside esteemed CDAIO peers and Wharton faculty. The resulting white paper explores Generative AI strategies, the importance of explainability in AI systems, decision-driven data analytics, and more. Read the full white paper here: https://hubs.la/Q02VpMVh0

Trying to engage new customers this winter? ❄️ Cadent’s Audience Direct packages help you target a curated, highly relevant audience across premium omnichannel inventory. With the flexibility to activate via Aperture DSP or your DSP of choice, you can ensure your ads reach the right consumers. Discover how Cadent can help you spend your winter campaign budget effectively and efficiently. https://hubs.la/Q02VpLL20 #WinterMarketing #HolidayMarketing #Omnichannel #ProgrammaticAdvertising #DigitalAdvertising #HolidayShoppers #SeasonalCampaigns #WinterAds #OmnichannelMarketing #AdTech

Do you need to reach holiday shoppers this Black Friday? 🎁 Cadent 's Audience Direct package for Black Friday lets you deliver your brand message to a curated and highly targeted audience. With the flexibility to activate via Aperture DSP or your DSP of choice, you can ensure that your ads reach the right shoppers when they’re ready to spend. Find out how Cadent can help you maximize your ad dollars this gifting season. https://hubs.la/Q02VmGcT0 #BlackFridayStrategies #BlackFridayCampaigns #BlackFridayAds #BFMarketing #HolidayAdCampaigns #OmnichannelMarketing #ProgrammaticAdvertising #CTV #DigitalAdvertising

Metric
Company Name	Cadent	AdRoll	Basis Technologies	Google Ad Manager
Symbol
MSH ID	TV:CADENT	COM:ADROLL	COM:BASIS	COM:GOOGLE:ADMANAGER
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Commercial & Professional Services	Commercial & Professional Services	Technology	Technology
Industry	Advertising & Marketing	Digital Marketing	Technology	Advertising Technology
Country	US	US		US
Stage
Employee Count			501
Website	cadent.tv	adroll.com	basis.com	admanager.google.com
LinkedIn	cadenttv
Founders

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Revenue 2026

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CADE

TV:CADENT

Cadent

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