Abel & Cole offers organic food delivery, focusing on tailored weekly fruit and vegetable boxes along with other sustainable food options. self-described as award-winning for customer service.

Abel & Cole

Food and Beverage Manufacturing

William Jackson Food Group

Abel &amp; Cole | B Corp™ | 16,928 followers on LinkedIn. Proud B Corp. Delivering delicious, sustainable groceries to doorsteps across the UK since 1988. | Abel &amp; Cole is the sustainable online grocer, delivering excellent quality, fresh food to switched on households since 1988.

Over the years we’ve developed close, trusting relationships with farmers and makers, whilst
helping customers enjoy and understand sustainable, seasonal eating. We minimise food waste and unnecessary packaging – using boxes, not bags, since day one – and promote biodiversity and animal welfare alongside innovative, fair trade and organic farming.

Junior Photographer at Abel & Cole

Marita Upeniece

Web Lead at Abel & Cole

Sharon Jefferson-Tetteh

PR & Social Media Manager - Abel & Cole

Holly Bradley

A&C Solutions Architect | Rural Hotel Owner

James Winter

Abel & Cole | B Corp™

We’ve finally cracked refillable milk bottles. And we want to tell you how. After 3 years. 7 teams of experts. And 3 failed experiments. We’ve done it. Thanks to plastic. Surprised? So were we. We’ve been saying no to pointless plastic since 1988. But by switching to our Club Zero Milk Refillable plastic bottles, our new innovation could save the UK 300,000 tonnes of carbon a year.* But only if all of our industry makes the switch. We’ve got years of learnings to share. And experts excited to tell you about it. All you have to do is get in touch. We’re ready when you are. Tesco Waitrose & Partners Asda Aldi UK Sainsbury's Lidl GB Marks and Spencer Ocado Retail Ltd Morrisons *Find out more and get in touch: https://bit.ly/3ZWgsVx Difficult tastes better. #ClubZero #Sustainability #Packaging #ZeroWaste #Plastic

We’re so proud to have won the The Grocer Award for Sustainability Pack of the Year with our refillable Club Zero milk bottles. Our plastic bottles recently turned one year old so this award makes the perfect birthday celebration for them. “Our Club Zero bottle has led the way for refills in the UK. It’s the first doorstep-collected, refillable plastic milk bottle and we’re so happy to see it recognised by our industry. Club Zero milk has become a staple for so many sustainable shoppers, alongside our expanding range of award-winning refills. I want to thank everyone that helped us finally crack sustainable, refillable milk bottles and find a sustainable solution.” Hugo Lynch , Sustainability Project Manager Learn more about our game-changing Club Zero refills, here: https://lnkd.in/eqKnbqXU #Sustainability #Awards #Innovation #Packaging

Which organic crops struggled in 2024? We took a look at which crops were on the rise in our recent report, but not everything enjoyed the same success. In ‘The Future of Organic Fruit & Veg’, we also looked into the crops that had a hard time. It’s been a challenging year for the humble White Grape. As the British public look to add more diversity to their fruit & veg shop, table grapes are being swapped for tropical fruit. But British-grown grapes are thriving, fuelling a surge in UK wine making. There are now 1,030 vineyards in the UK (a 9.2% rise) and, last year, English and Welsh wine sales grew by 10% from 2022 – a great example of farming innovation in response to a changing climate. Thanks to a wet winter and spring, our growers’ over-wintered and early spring Pea crops were lost, and later plantings only yielded half the volume we were expecting. Our Sugar Snaps and Flat Beans did not yield at all. All a result of weather and poor germination. Bad weather had a devastating impact on organic British Cherries in 2024. And they’re one of the most difficult crops to grow without the use of artificial pesticides, making them financially unviable for many of our growers this year. Many are optimistic for a rebound, however, having seen their organic trees blossom early. You can find out even more about what’s fresh in our Future of Fruit & Veg Report, here: https://lnkd.in/eHsmC5FP #Report #Organic #Food #Trends

What have been the top crops for 2024? In our recent report, ‘The Future of Organic Fruit & Veg’, we looked into the crops that our shoppers have been hungriest for. To do this, we used insights from our teams of experts as well as our sales data, to highlight the top picks. We’ve seen our sales of organic microgreens and herbs such as Basil, Thyme and Coriander grow across the board. But Sorrel has seen the biggest surge. We believe this increase is due to a boom in home cooking. With 28% more Brits cooking at home compared to last year, people are experimenting with different herbs to add extra flavour to their home dining. Despite what supermarkets believe, customers don’t always care about their fruit & veg looking perfect – as long as they taste amazing. The increase in sales of our organic Juicing Oranges has proven that. The overall trend for juicing at home has risen, in fact Google searches for ‘gut health juices’ are up 23% year-on-year. Thanks to the work of public health campaigners such as Dr Tim Spector and our friend, Hugh Fearnley-Whittingstall, people are recognising the gut-health benefits of introducing fruit & veg into their diets. While the popularity of regular-sized Watermelons has also gone up, it’s the Mini Watermelon that’s seen a dramatic spike in interest this year. In the US, 68% of consumers who purchased a Watermelon last year said they went for a mini15. And we’ve seen a similar trend in the UK, with sales of our organic Mini Watermelons increasing by 75% year-on-year. The trend towards innovation in miniaturisation is likely driven by the increase in single-person households – which now make up three in 10 of UK households. You can find out even more about what’s fresh in our Future of Fruit & Veg Report, here: https://lnkd.in/eZJid8Gz #Report #Organic #Food #Trends

Giving a child a book they can own can be a powerful investment in their future and their wellbeing. That’s why we’ve been working with the Children's Book Project to do just that. Using our business to do better, as a B Corp. So we put out the call to our shoppers to leave out any children’s books they’d like to donate and we’ve had a great response. On top of making our weekly deliveries, our incredible drivers have been collecting these donations, ready to bring back for our charity partner to sort and re-gift. We’ve estimated around 8,000 books have been donated and we can’t thank people enough for the kindness that this shows. From our generous shoppers and hard-working drivers to all the team at The Children’s Book Project. “Once again, the families that shop with Abel & Cole have amazed us by donating thousands of preloved children’s books to The Children’s Book Project. They are now on their way to new adventures with children, many of whom own few if any books of their own. Families can continue to donate books all year round at drop points or with free doorstep collections, by visiting https://lnkd.in/eCVDCxqv . Thank you for your support" Kristin Knell, Children’s Book Project. #Charity #Community #BCorp #Donation

Being a B Corp means using our business as a force for good. Especially for our local community. So we supplied a team of eager helpers to join our friends at Dons Local Action Group in Wimbledon for a day of volunteering. Dons Local Action Group are a crucial support for the local community, offering deliveries of food, furniture and so much more to those in need. Fresh food, kitchen essentials, cleaning supplies – even tailoring their aid packages to the needs of the recipient and their dietary requirements. Our volunteers spent the day busily collecting community donations at supermarkets in the area, as well as packing boxes to go out to those in need. Working alongside the volunteers at Dons Local Action Group, it was clear how going above and beyond was just a normal day for their team. Our team was incredibly proud to play a small part in their generous care for their community. “I want to say a massive ‘thank you’ to Abel & Cole, for their incredible support during their volunteering with us at Dons Local Action Group. It was fantastic to see your team come together with us, to make a difference in the local community. It’s vitally important that as many local businesses as possible continue to play an active role in supporting our community, and your efforts have truly made a positive impact.” Rob White, Operations Administrator Learn more about our other charity partners and the support we offer, here: https://lnkd.in/e6Wew3YJ #AbelandCole #Charity #Community #BCorp

A hard truth I’ve learnt as a writer? It isn’t easy to write about Sustainability. And it shouldn’t be – because being sustainable isn’t always easy either. ‘Eco’. ‘Planet-friendly’. ‘Green’. We see these words everywhere. In our Instagram feeds. In our inboxes. On our way to work. We’re saturated by them. And so, over time, they can begin to lose their power. Their positive intent. They end up feeling like empty buzzwords or shortcuts to Sustainability. Even when they’re true. In my time at Abel & Cole | B Corp™ , I’ve seen firsthand that Sustainability is no mere buzzword. It’s in the brand’s DNA – the driving force behind everything we do. Our team put so much hard work, thought and passion into making the right decisions for people and planet. It’s important then, that when we talk about Sustainability, our customers know they can trust what we say. That we’re a clear, responsible voice. But sometimes, that’s easier said than done. So, we challenged ourselves to put pen to paper – to articulate exactly what we’re promising, to ourselves and to our customers, when we write about Sustainability. ✔️ NO BIG TALK OR LOFTY CLAIMS. We focus on facts and back up our stats. Guidance from the ASA and Soil Association helps us to do this as clearly and thoroughly as possible. Whenever we can, we also work with independent experts to validate our efforts. ✔️ NO FILTER – PROGRESS OVER PERFECTION. When it comes to Sustainability, our work is never done. If we get something wrong, we own it and learn from it. ✔️ NO UNDUE CREDIT. We’re proud of and celebrate our successes, but we’ll never take credit for work we haven’t done. ✔️NO OBSCURE TERMS OR JARGON. We won’t oversimplify, but we will stop to explain – so everyone can come with us on the journey. ✔️ NO FLUFF OR FILLER. We get straight to the point and stay away from ambiguous, empty words like ‘green’. This doesn’t mean that we always get things right. Or that you’ll never see us use words like ‘sustainable’ or ‘ethical’ again. And these five guidelines certainly aren’t the end of the conversation. But they help us think more critically and carefully than ever about what we write and why – to try and stay on the right path. So, we jump off from here. Then, we keep talking about our writing. And we learn from each other, our colleagues and our customers. Because words are powerful. Language is important. But so is listening. Charlotte Hart , Brand & Content Lead at Abel & Cole What do you do to encourage writing responsibly about Sustainability? Let us know in the comments. #Sustainability #Leadership #Marketing #Communication

Since 1988, we’ve been serving up top-quality, organic fruit & veg to our shoppers' doorsteps. Maintaining that quality is of huge importance for our business and for one person in particular, Peter Bevan. Peter is our Agronomist, a role that’s not often recognised or understood outside of the food industry. Peter’s work effects every fruit & veg farmer we work with and every box we deliver, so we sat down with him to highlight the work of an agronomist. Please describe your job in one sentence I look after the quality and integrity of the fruit and vegetables at Abel & Cole. I make sure our customers get the very best of what’s in season from farms that really care about what they are doing. What does the day-to-day look like in your role at Abel & Cole? One day I could be out on our farms, looking at what produce is coming next or discussing any issues or problems they foresee. The next day I could be back at base, watching the produce being unloaded and packed for delivery out to our customers. What's unique about your job? I get to see the whole process. I'm not stuck with one part then passing on to someone else. I get to plan and develop new crops with farms then watch them develop all the way to being packed for customers the following year. What makes you so passionate about your job? I grew up on a small farm and I'm passionate about nature, so farming and organics is in my blood. Being able to help small family-run farms grow and develop, as well as providing a home for nature to develop, keeps me satisfied. That I can provide healthy and delicious food for people to eat is the icing on the cake. Do you have any favourite crops? One of my previous roles was in the soft fruit sector so I still get a little buzz when the first punnets of strawberries come in. If you’re interested in pursuing a career with us, check our available vacancies, here: https://lnkd.in/et9Eqb35 #AbelandCole #Jobs #Farming #Food

Independent endorsement of our great design - of course we'll milk it! Thank you judges at London Packaging Week for recognising how our team work with Abel & Cole | B Corp™ have helped reduce CO2 emissions. The project was complex, testing was rigorous, CO2 savings were significant and best of all it delivered sales uplift too!

Berry Agile Solutions

This September, we released The Future Of Organic Fruit & Veg 2024 report. It’s filled with contributions from our organic growers, 1,000 surveyed consumers and 121 industry experts. We also called on the expertise of amazing food pioneers like River Cottage HQ ’s Hugh Fearnley-Whittingstall, experts at the Soil Association , Ben Andrews from Broadward Hall Farm, Daniella Voisey CMgr MCMI from Isle of Wight Tomatoes | B Corp™ . In our report, we’ve explored which organic fruit & veg is on the rise, what are growers are doing to adapt to climate change and so much more. We’ve also explored what it means to offer fair pay for farmers. We found 84% of shoppers believe supermarkets and the government should be doing more to make organic farming financially viable. Well so do we. It’s why we’ve always committed to paying our farmers fairly – a value we’ve stood by since 1988. Check out our insightful report, here: https://lnkd.in/ex6Di4ua #AbelandCole #Sustainability #Reporting #Farming

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Abel & Cole