Purity self-described as a producer of soft drinks.

Purity

Purity Soft Drinks is a manufacturer of juices and juice drinks.

Purity Soft Drinks

Purity Soft Drinks | 2,455 followers on LinkedIn. Natural refreshment for everyone, in every drop. That’s the Purity Promise.
 | We are a leading manufacturer of juices and juice drinks. As one of the oldest companies in the UK, we started supplying soft drinks by horse drawn dray in and around Wednesbury, where our drinks became a local favourite.
We kept on improving and here we are, 130 years later.

Operations Director at Purity Soft Drinks Ltd

Rich Proctor

Head of Procurement

Thom Elliman

Customer Business Manager

Tony Price

Logistics Administrator at Purity Soft Drinks Ltd

Gordon Masters

We are delighted to announce that our latest innovation, Juice Burst Peach Ice Tea, has been shortlisted for Convenience Soft Drinks, Juices and Bottled Water brand of the year at the #ATAwards with Asian Trader ! Since its launch in August 2023, Juice Burst Peach Ice Tea has become our second biggest 330ml SKU and we are proud to have recently expanded our offering into a larger 500ml format, due to its success. This, in no small part, is thanks to our fantastic Purity Soft Drinks team in Wednesbury who go above and beyond to collaborate with our incredible customers to deliver natural refreshment across the UK market. A huge congratulations to all the nominees, particularly in the retailer categories where success is being celebrated across the convenience channel, and thanks to Asian Trader for this recognition.

Fantastic to see our CEO Sarah Baldwin discussing Juice Burst and the wider soft drinks category in The Grocer . 2024 has been a year of growth and innovation for us. As consumers continue to demand healthier options, our HFSS-compliant Juice Burst, which contains one of your five-a-day in every bottle, continues to go from strength to strength. We’ve also invested in our biggest marketing campaign to date, expanded our popular new flavour Juice Burst Peach Ice Tea into a 500ml format, and introduced 100% recyclable packaging across the entire Juice Burst range. Find out more in The Grocer Guide to Soft Drinks here: https://lnkd.in/edrzNzFf

Today, we're exhibiting at the Brakes UK Independent Sales Expo. We're looking forward to meeting a range of sales colleagues, and showcasing our Juice Burst product range! You'll find us in Hall 1, Stand 3 at Telford International Centre, where you can sample a variety of our juicy refreshments 🍏 #BrakesUK

Today we’re celebrating #AppleDay with our bestselling flavour, Juice Burst Apple 🍏🍎 Apple juice drinks have soared in popularity this year, and with no added sugar or artificial flavourings, and containing one of your five-a-day in every bottle, Juice Burst Apple is leading the charge. You may have seen Juice Burst Apple on bus t-sides and phone kiosks this summer as part of our biggest ever nationwide campaign, Punchy To The Core. Why not celebrate the occasion by enjoying a refreshing bottle of Juice Burst Apple today? 🧃

This week marks WRAP 's #RecycleWeek2024 , the annual nationwide celebration of recycling. The theme for 2024 is ‘Rescue Me’, focusing on rescuing recyclable items from the rubbish bin. This year we introduced new, 100% recyclable packaging for Juice Burst. The bottles are made from 30% recycled PET plastic and feature attached caps, reducing the chance of our caps being discarded or littered. To find out more about #RecycleWeek and how you can take action, visit: https://lnkd.in/gAPu9Us5

Thanks to popular demand, we’ve expanded the newest member of the Juice Burst family, Peach Ice Tea, into a new 500ml format. The larger bottle gives consumers more choice for healthier ways to enjoy the on-trend ‘peach ice tea’ flavour, and just like the rest of our Juice Burst range, Peach Ice Tea 500ml contains one of your five-a-day in every bottle, and is HFSS-compliant, with no added sugar. The new format is available from October across foodservice, wholesale, and cash and carry. Read the full story here: https://lnkd.in/exvupbkD

The countdown is on! ⏲️ It’s only three days until we arrive at Connexin Live, Hull for this year’s Cater Expo. Organised by Turner Price, Cater Expo is one of the largest food and drink exhibitions in the North, welcoming a range of professionals operating within catering. You'll find us at stand 41 on the day, where you can sample a range of our juicy refreshments 🍑 #CaterExpo

September is Juice Burst’s favourite time of year, as parents and children start shopping for lunchbox essentials and school snacks and drinks. As a fantastic value drink, which is school-compliant, HFSS-compliant and contains one of your five-a-day in every bottle, Juice Burst is a popular choice for those who are seeking healthier options. Our latest flavour, Juice Burst Peach Ice Tea, has quickly become our second biggest 330ml SKU in less than a year, with over 75% of its volume sold in schools. Look out for some amazing deals across the wholesale trade now and stock up on the number one school fruit juice brand.

Fantastic to see our Head of Brand, Mark Edge , representing Purity Soft Drinks in Asian Media Group 's “Me and My Brand” feature. Juice Burst continues to go from strength to strength, driven by a growing public focus on health, the quality of our juice in both classic and trending flavours, and the fantastic team at its helm. Read Mark’s insights on brand and category performance, NPD, sustainability and more here: https://lnkd.in/eMPNyV8K Huge thanks to Asian Trader for showcasing our brand story!

Juice Burst’s biggest ever marketing campaign, Punchy To The Core, is back for its second burst! Back with a bang across 21 cities nationwide, keep your eyes peeled for our adverts on buses, phone kiosks, and digital channels this week and the next. The campaign is on track to reach 30 million UK adults and be seen 174 million times this summer, keeping the brand and the punchy taste of Juice Burst Apple front of mind for shoppers. Punchy To The Core is an extension of our mission to deliver natural refreshment for everyone, in every drop – bringing the great taste and health credentials of Juice Burst to juice lovers and health-conscious consumers UK-wide. Read the full story here: https://lnkd.in/eR8TvuZk

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Purity Soft Drinks

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