VGC is a company that spans luxury and lifestyle, health and wellness, and sports and entertainment sectors.

VGC Partners

VGC invests in innovative, high-growth media, tech and consumer brands that move the world forward.

With a finger on the pulse of culture, we span luxury, health and wellness, sports and entertainment, gaming, IP, content – and talent.

VGC are partners for growth, bridging the gap between Venture Capital and Private Equity.
 
A snapshot of our investments:

Kick Game – the UK’s No.1 destination for high-demand sneakers, streetwear and collectibles

Novel – the multi award-winning and fastest-growing independent podcast company in Europe

Percival – British menswear with an instantly recognisable sense of style and humour

Sproud – a tastier alternative to dairy that’s better for you and for the planet

WIT – a purpose-led functional fitness community and multi-brand retailer

Epic Games – the interactive entertainment company which operates Fortnite and Unreal Engine 

SuperAwesome – game-changing tech that makes the internet safer for kids 

Eat Just – pioneers of a healthier, more human, more sustainable food system

Iconic Images – custodians of celebrity photographer Terry O’Neill’s archive 

Metropolis Studios – the world-famous London recording studio and music academy 

VGC - We Back You


From The Podcast Academy to The British Podcast Awards, the good times continue to roll for Novel's groundbreaking podcast series, The Girlfriends. It's a must listen.

🎾 Tenniscore Takes Center Court 🎾 

As the summer heats up, so does the tenniscore trend. A stylish fusion of classic tennis attire with contemporary fashion— it has captured the spotlight, with prominent features in multiple fashion publications and the recent release of the film Champions starring Zendaya adding to the buzz. 

The tenniscore movement combines retro elements like knitted polos and sleek fabrics with modern, casual styling. Esquire magazine's recent coverage has highlighted how this trend is making a significant impact, celebrating the sport’s refined aesthetics and adapting them for today’s fashion-conscious audience (https://lnkd.in/e4nKcj9B).

Even though Wimbledon has wrapped up for the season, the tenniscore fever is far from over. With PERCIVAL Menswear's latest collaboration with iconic tennis brand Prince, we are excited to see a championship-winning capsule collection effortlessly merging Percival’s expertise in knitted polos with Prince’s storied legacy, offering a range of tees, tailored athleisure, and more. This collection is a perfect embodiment of the tenniscore trend, proving that the elegance and sophistication of tennis fashion can continue to shine long after match point.

Buy it here: https://lnkd.in/epXDm_2j

💪  Raising the Bar 💪 

Listen to Novel's latest BBC Radio 4 podcast series “Extreme: Muscle Men” launches on July 29th. 

Hosted by historian Natalia Mehlman Petrzela, this series explores the impact of steroid culture in the 1980s. 

Discover how William Dillon, “steroid guru” Dan Duchaine, and others revolutionised the pursuit of physical perfection, reshaping our understanding of it to this day. Tune in for an engaging dive into how extreme ambitions have transformed fitness and beauty standards. 

Read more: https://lnkd.in/e_iptt_n

#BBCRadio4 #ExtremePodcast #MuscleMen #TrueCrime #FitnessHistory

It’s an exciting time to join Novel! With the arrival of Craig Strachan as CEO, Novel is now looking to appoint a new Head of Branded Content & Commercial Partnerships to be the driving force in establishing us as the go-to audio partner for premium branded content. 

If you are a driven and ambitious individual who is passionate about audio strategy and the power of podcasts coupled with a strong background in sales, business development and brand partnerships, then we’d love to hear from you. 

JUNCTION are handling the recruitment for this role, so please get in touch with Simon Harle if you would like to apply.

😈📝👔 𝗨𝗡𝗗𝗘𝗥 𝗡𝗘𝗪 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 👔📝😈

One of the most exciting and innovative artists and designers of his generation, Slawn has become an inescapable cultural icon in his time. Now, the London based, Nigerian born designer has become a new investor in Kick Game Speaking on the investment, Slawn states:

"𝘐’𝘮 𝘯𝘰𝘵 𝘢𝘯 𝘢𝘳𝘵𝘪𝘴𝘵 𝘣𝘶𝘵 𝘐 𝘮𝘢𝘬𝘦 𝘢𝘳𝘵. 𝘐’𝘮 𝘯𝘰𝘵 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘮𝘢𝘯 𝘣𝘶𝘵 𝘐 𝘰𝘸𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴”

For Kick Game, this arrival of investment signals a new era for a company. Slawn’s investment promises a fresh, exciting chapter for the company thanks to the entrepreneur’s extensive experience across the worlds of art and design, demonstrating Kick Game have their fingers on the pulse of the culture in their respective field. The arrival of Slawn also brings with it the opportunity for other ambassadors to partner with the brand across the world of art, music, fashion/design, sport, and content creation.

Watch this space 👀

Coverage here: https://lnkd.in/ekfh6uN9

We are honoured to have won Moment of Raw Emotion at the International Women’s Podcast Awards last night for The Girlfriends🏆🥹❤️

Congratulations to all winners and nominees and thank you to Naomi Mellor & Everybody Media Ltd. for an amazing event. 👏👏

And congratulations to our awesome team who worked on this show Anna, Madeleine, Nicholas, Veronica, Daniel, Julien and the amazing Carole Fisher. 

Same time next year?

#IWPA2024

UK:CO:VGCP

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