The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses, and the economy. It represents UK advertisers, agencies, media owners, and tech companies.

Advertising Association

The Advertising Association

Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. It represents UK advertisers, agencies, media owners and tech companies on behalf of the entire industry.

Advertising Association | 9,213 followers on LinkedIn. The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy. We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues that affect them. Through wide-reaching engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.

Creativity, entrepreneurship, lifelong learning

Julian Douglas

Events Director at The Advertising Association

Suzanne Costello (She/her)

Public policy | Government relations | MPP | CIPP(E)

Konrad Shek

Global Lead, Accenture Song Communications

Dame Annette King DBE

Want to know more about improving the representation and experience of Black talent? Then join our first All In 'How To' session tomorrow! Following the launch of the All In Action Plan in 2021, we have recently updated the first three actions. This session forms part of a series of deeper dives into each one. It will cover how to embed a culture of sponsorship in order to support the career progression and retention of Black talent. Find out more here: https://lnkd.in/ehkMv5zC

📢We are thrilled to announce, the Grand Prix winners for the Campaign UK Ad Net Zero Awards are MobileFuse and Sky Media UK ! Take a look at their innovative campaigns championing sustainability and pushing towards carbon reduction. 📢Sky Media UK took home the award for the Grand Prix-UK with their campaign ‘Sky: Leading the Industry in Sustainable Production and Positive Environmental Impact.’ The average carbon intensity of TV content, film and media productions in the UK is rising steadily. Sky, conversely, has had a long-running sustainability programme across all aspects of its business, that includes identifying high-carbon activities within its in-house productions and addressing them, as well as using their content to help support audiences make more sustainable choices, and using its Footprint Fund as a force-multiplier in the climate action space. As our judges put it; “Sky is fully embracing the Ad Net Zero programme, really showing the industry how it should be done by demonstrating how sustainability practices are core throughout their productions and processes.” 📢MobileFuse won the Grand Prix- international for ‘The Employee Green Energy Program.’ The Employee Green Energy Program was developed to address the significant but often overlooked problem of carbon emissions from employees working from home. Recognising that 21% of its total emissions stemmed from employee energy consumption at home, MobileFuse’s program not only reduces the carbon footprint of the company and each participant but also fosters a culture of environmental responsibility. Our judges said “Ensuring the seamless opportunity for the employees to adopt the program and continue with it in the long term through financial support and training just makes sense. An instantly stealable idea for every company.” Congratulations to all of the winners – you can see the full list here: https://lnkd.in/e3SRTZFF

Last but not the least, congratulations to the following ‘Innovation’ winners at the Campaign UK Ad Net Zero Awards: 🏆 Greenbids for winning in the Best Start-up category 🏅Global for winning in the Best Business Transformation category 🏆 OpenX for winning in the Best Progress / Long-term Change category Read more about the winning campaigns here: https://lnkd.in/e_fiXaGA

More winners announced! Here are some more winners of the 2024 Campaign Ad Net Zero Awards: 🏗 Goodstuff , JCDecaux and OVO for winning in the Business & Industrial category for "The greener grid" 👗 EssenceMediacom UK and eBay for winning in the Clothing & Accessories category for their "eBay Twiggy full circle" campaign 💻MPB for winning in the Computers, Electronics, Household Appliances & Tech category for "Living our purpose" ⛱ House 337 and Sky Zero for winning in the Leisure category for "Walk of fame" ⏰ The Guardian , Craft Media and Who Gives a Crap for winning in the FMCG category for "Uncrap the world" 📺 4creative for winning in the Media category for "Carbon skidmark - Channel 4's change climate season" 💒 December19 | B Corp™ and Material Focus for winning in the NGO / Charity category for "Recycle your electricals" 👠 EssenceMediacom and eBay for winning in the Retail category for "eBay Twiggy full circle" 📱 MG OMD , giffgaff | Certified B Corp , The Guardian , LADbible Group and The Big Issue for winning in the Telecoms category for "'Up To Good' for behaviour change" 🚊 Wavemaker UK and Trainline for winning in the Travel & Transport category for "I came by train: train heroes" Stay tuned for more winners.

The Campaign UK Ad Net Zero Awards winners have been revealed! Congratulations to the following agencies and brands: 🏆 Impact Plus and L'Oréal UK & IE for winning the ‘Best Practice in Sustainability Award- Ad Tech Services’ for “Scaling sustainability in digital advertising: Impact Plus and L’Oréal UK & IE’s pioneering efforts in reducing GHG emissions” 🏅 Media Bounty for winning the ‘Best Practice in Sustainability Award – Agency’. 🏅 MG OMD and giffgaff | Certified B Corp for winning the ‘Best Practice in Sustainability Award- Advertising’ for “Being ‘up to good’” 🥇 Spotify and Greenbids for winning in the ‘Best Practice in Sustainable Media Planning’ category for "Spotify x Greenbids: more performance, less carbon" 🏆 Immediate for winning the ‘Best Practice in Sustainability Award- Media’ for "From couch to carbon zero: embedding sustainability at Immediate" 🏅 Sky for winning the ‘Best Practice in Sustainability Award- Production/Experiential’ for "Sky: Leading the industry in sustainable production and positive environmental impact" 🥇 Hogarth for winning in the ‘Best Practice in Sustainable Ad Production’ category for "Sustainably made" Read more about the winning campaigns here: https://lnkd.in/e_fiXaGA

In this week's #AdMatters It’s been a big week for awards here at the AA, with progress on inclusion and sustainability both celebrated in the same week. Shoutout to our Commercial Director and Inclusion Lead, Sharon Lloyd Barnes , whose sterling work on our inclusion workstream, All In, was celebrated by Media For All [MEFA] on Tuesday with a special award for Business Transformation. And then more awards yesterday- for businesses producing work that is commercially and sustainably successful. The Campaign UK Ad Net Zero 2024 Award Winners hopefully serve to provide another set of inspirational work for us all to look to and learn from as we work to build a sustainable economy. Our Ad in the A is the Department for Transport’s ‘Drink a little, risk a lot’, by VML and 23red . Head to the link in our comments to read the full newsletter!

It’s the day! The AA is a proud supporter of the 2024 Campaign Ad Net Zero Awards, taking place at The Londoner Hotel today. In partnership with Campaign UK , these prestigious awards highlight the trailblazing businesses, organisations, and projects in the advertising industry, who are helping to reduce emissions and pave the way to a net zero economy. A big thank you to Google , whose sponsorship is greatly appreciated. Can’t wait to see who the winners are!

Yesterday, PRWeek UK held the 2024 Measurement Conference, where industry leaders and innovators gathered to turn data into game-changing insights. The event included sessions from brands like IKEA , Evri , Gousto , TUI , and The HEINEKEN Company , as they shared strategies that are shaping the future of PR measurement. You can find out more about key learnings from the event here: https://lnkd.in/ekQVmE6z

Did you know only a third of UK advertising firms currently export? We have immense untapped potential, which is being unlocked by the fantastic work of our UK Advertising Exports Group. But to fully realise this vision, we need increased backing from the UK Government. “Our success has shown what’s possible with strategic government support, but to maintain and enhance this position, we must go further. Together, we can strengthen the UK’s position role as the global leader in advertising,” writes UKAEG Chair Julian Douglas . Read more via PoliticsHome : https://lnkd.in/eSFM6KUD And to find out more about joining UK Advertising, do get in touch with Aisling Conlon 🔜 SXSW 📧

In this week’s #AdMatters … It’s all about Christmas advertising, with John Lewis & Partners releasing its latest Christmas advert! With UK advertising exports second in the world at £18bn, UKAEG Chair Julian Douglas reflects on his first year in an op-ed with PoliticsHome . And finally, big thanks to a couple of members for invites to launches this week… Leo Burnett UK ’s latest Pop Pulse findings, the Crisis Hangover – a fascinating read with some clear insights - and new research from Newsworks 'Youth' – challenging the notion that young people don’t engage with the news. Our Ad in the A is John Lewis’ ‘The gifting hour’ by Saatchi & Saatchi . Read the full newsletter here: https://lnkd.in/eRPF8tHd

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