Crescent Ridge is a venture capital firm that partners with founders to create multi-dimensional wealth, focusing on relational, social, intellectual, and financial aspects.

Crescent Ridge

Crescent Ridge invests in early-stage companies on a mission to build a better world. Our core investments are focused on the following industries: health and wellness, sustainability, consumer goods and software 

We believe that good businesses have the power to change the world. We partner with entrepreneurs who are values-driven because we believe they will outperform the market in the long run.

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Crescent Ridge VC

🌟 Meet Kristina Cahojova, the brilliant mind behind kegg, a groundbreaking fertility tracker! 🚀

Kristina turned her personal fertility journey into a mission to empower women. With Kegg, she’s revolutionizing fertility tracking by focusing on cervical mucus—a key fertility indicator. Thanks to her innovative device, Kristina now has two beautiful babies of her own! 👶👶

Kegg is the best option in the market for women with irregular cycles. The technology works so well that they offer a 12-month pregnancy guarantee. 

Kristina's passion and dedication are helping thousands of women understand their bodies better and make informed decisions about their reproductive health. 

Kristina is not just a tech pioneer; she’s a champion for women’s health and education, breaking down stigmas and providing much-needed support.

Join us in celebrating Kristina’s incredible journey and her impact on women’s health! 💪 👯‍♀️   

#FounderHighlight #WomenInTech #WomensHealth
#CrescentRidgeVC #4DWealth

Navigating the profitability vs. growth conundrum is a significant challenge for startups in 2024.

Maria Gonzalez-Blanch, Managing Partner at Crescent Ridge VC offers a unique perspective: "Slow down before running fast." Here's how startups can balance these priorities:

🔎 Early-Stage Focus: Emphasize product testing, market validation, and refining the business model before scaling, using minimal funds to reduce waste and strengthen the product.

🌱 Sustainable Growth: For companies already in growth mode, prioritize core activities, streamline operations, and form strategic partnerships to manage resources effectively.

📊 Data-Driven Decisions: Leverage customer data to allocate resources for maximum impact and focus on upselling and cross-selling within the existing customer base.

By adopting a measured and strategic approach, startups can achieve both profitability and sustainable growth, even in a tight financial landscape.

Read the full article here: https://lnkd.in/g5MVXwpK

#Startup #VentureCapital #Profitability #Growth #SustainableGrowth #Entrepreneurship #CrescentRidgeVC #Innovation #BusinessStrategy

💡 Thought of the Day: Maximizing Cash Efficiency

I recently caught up with a founder who still has a sizeable amount of cash from their last fundraising round. They have a very low burn rate and don’t need so much cash on hand immediately. During our conversation, it came up that all this money has been sitting in a checking account for almost 24 months, not invested in money markets or other safe, liquid options that could yield an additional 5%+ per year and could have covered several months of extra runway. It’s a simple adjustment, but one that could make a big difference over time.

Founders, if you have excess cash from your last fundraising round that you don’t need right away, consider moving it into a safe investment option. It’s a straightforward way to maximize your resources and boost your runway. 

💼📈 #scrappyentrepreneurs #capitalefficiency

Customer-Centric Innovation with portfolio founder, seda bilginer from ESAS NYC🌿

Seda and co-founder, Amanda Sichon's, commitment to listening to customer needs drives the brand’s innovation. Seda's philosophy, "Our best products were born from our customers' needs. Every category we developed started with an overwhelming number of customer requests," highlights Esas NYC's dedication to creating products that truly resonate with their audience.

By prioritizing customer feedback, Esas ensures that every product is crafted to meet real demands, fostering a loyal and satisfied customer base. This customer-centric approach not only drives product excellence but also strengthens the bond between Esas NYC and its community. 

Learn more from Seda and Esas Beauty here: https://lnkd.in/gHb9rkzA

#crescentridgevc #4DWealth #IntellectualProsperity #Innovation #womenseconomy #esasbeauty

Curious what we invest in at Crescent Ridge VC?🕵🏻‍♀️

At Crescent Ridge VC, we believe in investing with purpose and passion. Our investment approach focuses on supporting entrepreneurs solving deep problems in three key areas:

🩺 Health: Supporting entrepreneurs reimagining health and wellness systems, with a special emphasis on women’s health. Such as companies like Lilu, Inc, Cooler Heads Care, Needed, and more!

👥 People: Backing founders who address deep problems for overlooked communities, small businesses, and consumers.

🌍 Planet: Partnering with those determined to improve our planet, always keeping sustainability top of mind.

We create value by prioritizing business fundamentals, providing tools for more than just financial returns. Our capital is patient, founder-friendly, and values-aligned, fostering strong relationships with the entrepreneurs we support.

Explore more about how we’re making a difference.

#VentureCapital #Investment #HealthInnovation #SocialImpact #Sustainability #Entrepreneurship #CrescentRidgeVC

At Crescent Ridge VC, we're passionate about investing in companies that solve life's challenges while helping us embrace our humanity.

In Allison Long Pettine's latest blog post, she reflects on how rapidly advancing technology offers immense efficiency, yet risks distancing us from the raw human experiences that spark creativity, passion, and innovation.

At Crescent Ridge, we intentionally invest in companies applying technology as a means to amplify our humanity and deepen human connection.

Read Allison's full post if you want to learn more:

https://lnkd.in/ggphbAiq

VC:CRESCENTRIDGE

Crescent Ridge

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