SAB is involved in the brewing and distribution of beer and alcoholic beverages, self-described as empowering local production through partnerships.

SAB is involved in the brewing industry, producing and distributing a variety of beers and beverages. The company focuses on environmental sustainability and supporting local communities.

Food and Beverage Services

AB InBev Africa

Consumer Goods

AB InBev Africa Procurement

The South African Breweries | 856,794 followers on LinkedIn. Founded in 1895, The South African Breweries (Pty) Ltd (SAB) is part of AB Inbev, the world’s biggest brewer with more than 400 brands and brewing interests around the world.  Rules of Engagement: https://bit.ly/3xt8qHw

SAB is South Africa’s leading brewer and one of the nation’s most admired companies. The company operates 7 breweries and 42 depots in South Africa with an annual brewing capacity of 3.1 billion litres.

The South African Breweries

Today, we announced our financial results for Q3 2024, showing strong double-digit top-and-bottom-line growth alongside margin expansion. Our premium beer and beyond-beer portfolios continued to gain share in their segments, based on our estimates. This quarter's performance was driven by our above-core beer brands, with mid-teens volume growth in Corona, Stella Artois, and Flying Fish in the Beyond Beer portfolio. Thank you to the SAB team for your commitment to growth and long-term value creation. Here’s to #AFutureWithMoreCheers . #WeAreSAB #FinancialResults

We’re excited to share that last night, our brands won 9 Effie Awards, including 2 Golds, 4 Silvers, and 3 Bronzes! The Effie Awards are a prestigious recognition for marketing effectiveness, highlighting the ability to create impactful and results-driven campaigns. We're proud of this achievement as it demonstrates our commitment to delivering exceptional results and showcases the talent, creativity, and passion that fuel our brands—all made possible through the outstanding collaboration with our agency partners: Ogilvy South Africa , Retroviral , and Joe Public . Let’s continue to raise the bar for effectiveness and celebrate this success together towards a #FutureWithMoreCheers ! Vaughan Croeser , Leanne Martin , Thomas Lawrence , Ramona Kayembe , Candice van den Bosch , Arné Rust

Last week, we had the honour of launching #DRIVESharp , our Don’t Drink and Drive campaign, just in time for the festive season. This campaign raises awareness of the irreversible consequences of drinking and driving, highlighted through true stories of devastating loss caused by the selfish decision to drink and drive. We also had the opportunity to demonstrate our Alcohol Evidence Centers, which have enabled over 24,000 drunk driver arrests. Let’s unite in advocating for responsible driving. Together, we can create safer roads for everyone. South Africa be Sharp. Don’t Drink And Drive. #DRIVESharp #SABSharp #SharpThursdays

As we observe Transport Month this October, an ideal time to launch DRIVE Sharp, our don’t drink and drive campaign ahead of the festive season. As part of our commitment to champion responsibility, SAB remains committed to promoting responsible consumption in South African communities. The DRIVE Sharp campaign sees two families, the Oliphants and Sampsons, share their devastating stories about the adverse impact drinking and driving has had in their lives. We are honoured to share the powerful stories of these families whose lives were forever changed by a selfish decision to drive under the influence. Our gratitude goes to these courageous families for allowing us to share their stories, in the hope that their experiences will serve as a wake-up call and a catalyst for change. South Africa, Be Sharp. Don’t Drink and Drive. #SABSharp #DriveSharp

We are excited to share that our brands have won 10 The Loeries , including 1 Gold, 2 Silver, and 7 Bronze! Winning a Loerie is the highest accolade for creativity and innovation in Africa and the Middle East, and this achievement would not have been possible without the exceptional dedication of our outstanding agency partners: Ogilvy South Africa , Joe Public , Retroviral , dentsu , SHFT, Promise Agency , Boundless, and Create. We are grateful for the remarkable work that has led us to this success and look forward to continuing our journey together. This recognition is a testament to the talent and collaboration that drives our brands forward. Here’s to a #FutureWithMoreCheers ! #WeAreSAB #Creativity — Vaughan Croeser , Leanne Martin , Kerryn Greenleaf , Arné Rust , Thomas Lawrence , Ramona Kayembe , Marsha Kumire , Colleen Duvenage , Richard Moulton , Melanie Nicholson

We are incredibly proud of the hard work, dedication, and collaboration that went into achieving this milestone. It's an honour to be recognized! Special shoutout to Graham Ebedes and our sales team who consistently go above and beyond. This award is a reflection of your commitment and passion. Here’s to a #FutureWithMoreCheers Richard (Boris) Rivett-Carnac Jaco Parreira Bennie De Bruyn Nkanyiso Mncwabe Christo Geldenhuys Mpho Maloka

As we conclude our final week of Global Beer Responsible Day trade activations, with our employees championing moderation and promoting Corona Cero, our non-alcoholic beverage, in partnership with our retailers nationally. This initiative has enabled our employees to share their passion for beer while educating consumers on the importance of championing moderation in our communities. The responses from our consumers have been overwhelmingly positive, with many pledging to become champions of moderation. Join us by signing the pledge and become a Champion of Moderation. https://www.sab.co.za/GBRD #GlobalBeerResponsibleDay #SABSharp

We’re excited to share that our brands have received an incredible 45 shortlists at the 2024 Loeries! This achievement would not have been possible without the creativity, dedication, and passion of our outstanding agency partners, Ogilvy South Africa , Joe Public , Retroviral , dentsu , SHFT , Promise Agency , Boundless and Create. We are truly grateful for the exceptional work that has brought us to this milestone, and we look forward to continuing our journey together. Our marketing team has been on a journey of building our creative capabilities, and this recognition is a testament to the progress we’ve made and the collaborative spirit that drives us forward. We’re proud to celebrate the power of teamwork and we wish all our brands the best of luck. Together, we are leading the way in innovation, creativity, and excellence towards a #FutureWithMoreCheers #WeAreSAB #Creativity Vaughan Croeser , Leanne Martin , Kerryn Greenleaf , Arné Rust , Thomas Lawrence , Ramona Kayembe , Marsha Kumire , Colleen Duvenage Richard Moulton , Melanie Nicholson

Today, we hosted the Minister of Sports, Arts, and Culture, Mr. Gayton McKenzie, as part of our strategy to propel South Africa forward through sports, arts, and culture. During our engagement, we highlighted the pivotal role our sponsorships play in fostering a sense of unity within our diverse communities and discussed future opportunities. At SAB, we are passionately dedicated to championing sports development and fostering shared prosperity with the communities we serve. We take tremendous pride in the substantial investments we've made in various sporting codes over the past six decades. Minister McKenzie thanked SAB for being a constant in driving sports, arts, and culture in South Africa. We believe in the potential for collaboration with the government to continue to ignite sports in South Africa and look forward to continuing our journey together to enrich the sports, arts, and cultural landscape of our nation through our iconic brands. Here’s to A Future with More Cheers.

Today, we hosted our Annual State of the Beer Economy Event held at our Research and Development Facility in Caledon. The event highlighted the beer industry's substantial positive impact on agriculture. As our CEO, Richard (Boris) Rivett-Carnac , shared, beer is natural, local, and inclusive, from seed to sip, with 95% of SAB’s ingredients sourced locally. We would also like to express our appreciation to the Honourable Minister of Agriculture, Mr. John Steenhuisen MP ; Ms. Dina Pule , chairperson of the Portfolio Committee on Agriculture; and our implementing partners, Aron Kole , Managing Director of FarmSol Holdings; Mr. Rens van der Watt , Operations Manager of Sabbi; Proudly South African and Brand South Africa for their invaluable contributions to the discussion. We look forward to ongoing collaboration in fostering sustainable growth within our agricultural community. Thank you once again for being part of this important conversation. #StateOfTheBeerEconomy #SABAgriculture #SupportLocal

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