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2023 Holiday Season Trends to Shape 2024
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Overview
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The 2023 holiday season saw consumers being cautious with their spending, utilizing loyalty programs and buy now, pay later services. Despite this, they still spent 3.1% more on gifts than the previous year. Retailers can benefit from these trends in 2024 by managing customer expectations and processing returns, along with honoring estimated $30 billion in gift cards.
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How can retailers effectively manage customer expectations?
How might the trends from the 2023 holiday season impact other industries?
What strategies can be implemented to encourage consumer spending during the 2024 holiday season?
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