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Amazon Adds Next-Day Delivery Filter for Valentine's Day Shopping
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Amazon has added a new 'Get it by Tomorrow' filter to its Valentine's Day Shop to cater to last-minute gifting occasions. The retail giant joins other major players in targeting digital channels and prioritizing gift-giving despite budget constraints. The move follows a surge in holiday spending, with Americans projected to spend $14.2 billion this Valentine's Day, with 40% of shoppers turning to digital channels.
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How does Amazon's new filter impact the convenience of last-minute Valentine's Day shopping?
How might the surge in holiday spending affect the overall retail industry?
What are the potential benefits and challenges for retailers in prioritizing digital channels?
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