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2024 Creator Economy Trends
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Overview
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The 2024 Creator Economy Trends report reveals key developments in the industry, emphasizing the non-income hustle, authentic storytelling, long-term brand partnerships, Creator control, offline engagement, and niche Influencers. It predicts a substantial $5.89 billion spend on the Creator Economy by 2024, with Instagram as the preferred ad channel for brands collaborating with Creators.
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How might the non-income hustle trend impact the traditional perception of influencers in the industry?
In what ways could the rise of niche Influencers influence the competitive landscape of the Creator Economy?
What strategies can brands employ to effectively engage with Creators and leverage offline events?
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Nov 2023
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