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Enhanced Commerce Platform for Creators
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Overview
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LTK enhances its commerce platform by introducing longer-format videos, allowing creators to add 10 one-minute videos, boosting purchase rates by 2X. The update includes a Products Tab, AI search, and Link Optimization for an improved shopping experience.
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How might the longer-format videos impact user engagement and content quality on the platform?
In what ways could the increased purchase rates benefit both creators and LTK as a platform?
What potential challenges could arise from integrating AI-powered search functions into the commerce platform?
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