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Ad-Supported Streaming Models Rise
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Overview
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Streaming service users face frustration over unskippable ads despite paying subscriptions. Companies like StarHub TV+ and Amazon Prime Video implement ad-supported models to offset increasing content costs.
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How might the implementation of ad-supported models impact the user base and revenue streams of streaming services?
To what extent do rising content production costs justify the imposition of ads on subscription-based platforms?
What innovative strategies could streaming platforms employ to balance revenue generation while maintaining user satisfaction?
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