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Apple's 'Argylle' Box Office Disappointment
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Apple's film 'Argylle' fails at the box office, earning only $18 million in the U.S. and $17.3 million globally. Despite a negative reception, Apple is expected to recover costs through subscriptions to Apple TV+. Despite disappointing earnings, other Apple-distributed films have had better opening weekend box office performances.
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How might Apple's investment in theatrical films impact its overall business strategy?
In what ways could the success or failure of Apple's films influence the streaming subscription industry?
What factors could have contributed to the underperformance of 'Argylle' despite positive reviews for other Apple-distributed films?
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