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Netflix's Ad-supported Tier Surges
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Ad-Supported Streaming Models Rise
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Overview
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Netflix's ad-supported tier reaches over 23 million monthly active users, growing by 8 million in two months. The company aims to expand its business for members and offers the ads plan at $6.99 in the US.
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How does the surge in ad-supported plan usage impact Netflix's revenue model?
How might this trend influence the streaming industry and its business models?
What strategies does Netflix employ to attract more users to the ad-based plan?
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